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AOL is shifting toward decentralization of its marketing efforts. The online company this week named Allie Savarino Kline as chief marketing officer of its Advertising.com unit. In the newly created position, she will have global oversight of Advertising.com and will handle marketing strategy for th...

Google has come up with a way to reduce the number of accidental clicks that occur when "fat fingers" meet the small screen. These unintentional clicks are the bane of mobile advertising, causing advertisers, publishers and consumers grief. Google's new confirmed click feature kicks in when a user t...

RIM is getting some positive government attention for the yet-to-be-released BlackBerry 10 platform. Just months after U.S. Immigration and Customs Enforcement announced it would abandon its longstanding use of the BlackBerry system and give its employees iPhones instead, the agency has decided to g...

Apple may get more mindshare from consumers, but Samsung currently holds the lead when it comes to market share. The connected device market, which includes PCs, tablets and smartphones, grew 27.1 percent year-over-year in the third quarter of 2012. In that time Samsung maintained the top position w...

Video games, often a hot seller during the holiday season, are seeing softer sales this year. That's according to data released by NPD Group that shows video game sales down 11 percent for the month of November, compared to sales figures from the same period last year. Sales for November totaled $2....

This year men are doing more of the shopping, and they're not the befuddled dads TV shows project. They're purposeful shoppers looking for the best deals. This newly emergent breed is dubbed "mansumer" in BPN's 2013 Retail Trends Report. Mansumers take advantage of tools like online sites, price com...

Zynga signed a deal with TV Everywhere provider Synacor that gives Zynga currency in pay-TV and high-speed Internet consumer bundles. The move puts Zynga games seamlessly on all screens for more stickiness potential. Synacor works with multichannel video programming distributors, including cable and...

A Like on Facebook goes a long way. Seventy percent of consumers who engage in social media make purchases from brands they are connected to, according to a new study released by SocialVibe. Connections form when a consumer clicks Like on Facebook, Follows a brand on Twitter or interacts with a bran...

Social media advertising revenues will double by 2016, and native ads -- such as sponsored stories on Facebook and promoted tweets on Twitter -- will be its fastest-growing segment, according to a forecast from BIA/Kelsey. The channel will grow from $4.6 billion in 2012 to $9.2 billion in 2016, pred...

Holiday shopping this year will take place on multiple channels, with many shoppers doing research and buying online or on mobile devices. That's according to Deloitte's 2012 Annual Holiday Survey, which found that shoppers who use multiple channels plan to spend more money than retail shoppers. Omn...

App developers, and especially developers of mobile games, are familiar with the cutthroat world of the app store. To get attention, developers must deploy marketing campaigns. However, it's essential for developers to do more than just app store promotions to drive mobile game downloads, concludes ...

There's no better time to get an offer than a few steps into a store -- or so believes Sensewhere, a company focused on hyperlocal interactions with consumers. It just released Adwhere, a location-based mobile application that can position consumers who are indoors and otherwise out of reach of GPS....

Master Chief is going after some real world conquests in the newly released Halo 4 from Microsoft. In time for the launch of the game, American Express teamed with Microsoft to launch a campaign that will reward players who sync their American Express card to Halo 4 -- and by default, Xbox Live. For...