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Results 61-80 of 123 for Enid Burns.

Salesforce Slips Social Ads Into Its Cloud Atlas

Salesforce.com expanded its advertising initiatives this week with the launch of Social.com, a platform designed to help brands tie ad campaigns to what's trending on social networks. The new platform bundles Salesforce.com features that resulted from the company's acquisitions of Buddy Media, a pro...

Cue the Video for Facebook’s Maturing Ad Platform

Facebook may soon be adding video ads, a key step in the development of an advertising platform that needs to draw interest from brands that may have previously questioned its return on investment. Video ads could start to run on Facebook as early as June or July, according to published reports. Ad ...

Mobile Ad Spend Is Starting to Look Like Serious Money

Internet advertising experienced double-digit growth in 2012 for a record $37 billion in revenue, according to a report this week from the Internet Advertising Bureau and Pricewaterhouse Coopers. The largest increase was in the second half of the year, where both the third and fourth quarters topped...

Facebook Slices, Dices Consumers to Refine Ad Targeting

Facebook added another level of targeting to its advertising strategy Wednesday with the introduction of partner categories, a self-service feature that uses data collected from other channels to deliver ads on the social network. Partner categories will let advertisers target Facebook users based o...

New Mobile Marketplace Blends Apps, Ads and Analytics

Mobile app measurement provider Flurry on Tuesday opened its mobile Flurry Marketplace advertising platform, a real time bidding offering that will help publishers adjust their ad prices by backing inventory with analytics data. Advertisers will be able to use the data to target ads in smartphone an...

Facebook Home Will Roll Out the Welcome Mat for Ads

Facebook fans will get the chance to have the social network take over their lock and home screens on certain Android phones as of April 12, thanks to the introduction of the company's Home apps. That prime mobile phone real estate will also serve as comfortable surroundings for advertisements when ...

PRODUCT REVIEW

iTwin Connect Doubles the Pleasure of Remote PC Access

I am going out of town. And what do I do? I copy all my crucial files over to a high-capacity USB drive so I can have access to my documents on the road. That works to a degree. However, nothing beats having access to my desktop when I'm away from my PC. Fortunately, there is a device that gives you...

Samsung to Hang Its Shingle Inside Best Buys

The latest consumer electronics manufacturer to follow the store-within-a-store trend is Samsung, which announced Thursday that Best Buy will dedicate space within its U.S. showrooms and specialty stores for the Samsung Experience Shop, an area dedicated to the company's products and demonstrations....

Piracy-Flavored Ad Campaign Pushes Buttons

The campaign was created to promote the band Ghost Beach. However, the name of the campaign is "Piracy Is Progress," and it asks people to take a stand on the issue of downloading copyrighted music for free. That includes the chance to vote in favor of piracy at the website ArtistsVsArtists.com. A m...

Twitter Hands Devs Some New Playing Cards

Twitter announced updates to its Cards feature for developers Tuesday. The enhancements enable greater integration of media and apps, and target mobile users of the social network, but the overall goal is to allow developers to stuff more content in and around a typical tweet while maintaining the 1...

New Google Tool Tots Up a Mobile Ad’s ROI

Google this week unveiled new tools designed to help businesses figure out the true worth of their mobile advertising. The tool set, called the Full Value of Mobile, will try to help marketers see all the pathways for converting customers that mobile can offer. "We created the Full Value of Mobile i...

New Media Metrix Service Counts Eyeballs Across Platforms

Global digital measurement company comScore this week launched its new Media Metrix Multi-Platform reporting service, which will give publishers and advertisers better insight into how their content is viewed on a wider variety of devices. The new data set builds on the widely used Media Metrix, Mob...

Brands Wasting Their Digital Ad Dollars, Study Finds

Brands may be shifting more money to digital advertising and social media marketing efforts, but so far that's not buying them a lot of trust from consumers, according to a new report from Forrester Research. Seventy percent of more than 57,000 U.S. consumers surveyed trust brand or product recommen...

New Targeting Tools Help Ads Zero In on Twitter Users

After a year of testing and much feedback, Twitter on Monday released a set of tools for small businesses and self-service advertisers -- tools that will give businesses more of an opportunity to speak directly to consumer interests. Targeting was the most requested feature in the feedback that the ...

Digital Advertisers and Mozilla Fight Over Cookies

Proposed changes to the popular Mozilla Firefox browser that would block third-party cookies have sparked the ire of the Interactive Advertising Bureau, which claims the move will hurt how small businesses use ads to attract customers. Mozilla's proposal will let users give their permission for the ...

Pinterest Analytics Lets Marketers Pin Down Who’s Sharing What

The social bookmarking site Pinterest, one of the fastest-growing social networks of the last two years, released a new analytics tool Tuesday so that users -- especially businesses and marketing professionals -- can do a better job of tracking traffic and sharing aspects of the site. Pinterest Web ...

App Dev Wants to Let Phone Users Pocket Cash From Ads

The cost of keeping a smartphone can add up, but an app developer may have found a way to help users make money off their devices, as the company tries to offer a unique twist on the mobile ad space. SmartAds is giving consumers the ability to "sell" adspace on their Android devices, and is offering...

Amazon Tops Customer Satisfaction Charts in 2012

Consumers continued to put their trust in e-commerce websites in 2012, according to the latest American Customer Satisfaction Index released Tuesday. The ACSI, produced in partnership with the customer analytics experience firm ForeSee, showed e-commerce sites making incremental gains in customer sa...

A Little Extra Digital Spend in the Online/TV Ad Mix Goes a Long Way

For the past several years, the money spent on online advertising has grown at the expense of other media platforms. That trend will probably continue, suggests a new report released Monday by the Interactive Advertising Bureau; it finds that brands will benefit from a 15 percent shift from the TV a...

Google Juices Mobile Ad Delivery

Advertisers targeting mobile device users have some homework to do on the Google mobile ads system. The search giant this week provided more specificity about its AdWords Enhanced Campaigns, which lets mobile advertisers adjust bids by device, location and time of day within a single campaign. For e...

Elon Musk's Dec. 2 action to release The Twitter Files: Approve or Disapprove?
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