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In a study conducted by ABC Namebank International, 5,000 major corporations around the world were surveyed and results were compiled to measure the impact of their image on customers, profitability and overall market positioning. There was also a strong emphasis on their cyber-branding platforms an...

All of a sudden, there is a rush to secure a copyright on any distinct smell from our daily lives and exclusively use it in conjunction with a branded product or a service. The most recent, notably aggressive attempts come by way of Paris, via Eden Sarl, which tried very hard to get the smell of str...

Branding and advertising via the television medium is at a low point. What was once the powerhouse is on the verge of a power-failure and heading for a blackout. It is happening right now. Media executives, mostly in denial, are shunning the subject. Smart ones are coming up with well-branded 24/7 W...

In the golden haze surrounding the mystic city of Tunisia, a small group of elite merchants of the information age will once again try to figure out the future of the Internet. In November, they will fight out their agendas and try hard to make sense out of the ongoing cyber warfare. The entire argu...

Welcome to the event. Here extreme manufacturing meets extreme consumption. The sidekick nations simply dance around the leftover inventories and surplus raw materials. The other remaining 200 nations simply pray and hope that the mating of these two elephants will result in some romance with true l...

Today's corporate flat-earth warfare is fast and very black and white, like watching a hockey game on an old television. The entry to skate on this slippery digital platform just requires a deeper understanding of all the cutting edge rules of the game, a very sharp set of cyber-branding skills, tac...

Welcome to the manufacturer to end-user business model! From ultra-complicated, highly polished and highly engineered modular devices to soft baby carriages, custom-labeled wines, engraved books, custom-designed furniture and tailored apparel. Is there anything left? Even steamy fertilizers and bulk...

To change or not to change, that's the big question. A very large number of corporations, big and small, are faced with the question of how and when they should bite the bullet and change their name or whether they should simply do nothing. Why? Sometimes -- and more often it is like an underground ...

It's no secret that consumers all over the world are far more politically savvy than they were a decade ago. They clearly support or oppose their own country's internal or external governmental policies. Most country's foreign policies, whether straight or sugarcoated, strategically branded or fals...

Roy Disney said, "You need branding when your product has nothing to offer." Roy's uncle, Walt, invented Mickey Mouse and created the Disney empire. At the time, the word "branding" was reserved only for cowboys branding herds of cattle by the fiery iron. The word "branding" is dangerously overused....

This fight over the Internet Corporation for Assigned Names and Numbers (ICANN) is all about a golden key, as without it, the Internet is completely useless. That golden key is a name on the Net called a URL. It's all about the master design of a sophisticated key management system so that billions ...

MMO2, a very big telecom name in the UK, was created as a cute play on the then very popular millennium year 2000. It was fashionable to use the Roman numerals at the time, and so MMO2 came into being -- but it soon became outdated. Now they've just dropped the MM to be proudly rebranded again as O2...

Today, for the first time, China has 100 million people on the Internet, 30 percent of whom are on broadband. Within a few years, a billion people in Asia will be playing with e-commerce. All that power and all that technology replicating at a phenomenal rate will create global shockwaves both in tr...

Today it's all about search-ability and search engines. Spelling and cognitive associations control corporate names. Business listings have gone through the roof: A two-inch directory of the past is now a two-mile thick book. Has pure memorability of the precise name become more critical then the en...

Most great, successful corporations do not own a single global iconic name brand identity, clear and free of conflict or confusion. Finding a name to be yours as a solid intellectual property asset is vital to coping with all the confusion surrounding new positioning and new borderless marketing. As...

Is your brand worth a billion dollars today? Maybe yes or maybe no, but it surely is worth something pretty big. At the end of the day, all the work you have put in pushing your name identity and your range of products and services in your marketplace adds up in an abstract space of the consumer's m...

There soon will be a central place for Web surfers to dwell in a forbidden cyber land of adult fantasies, sex, dark rituals and total taboos. Finally, ICANN has given in to the pressure and has tossed a big rock across the turbulent e-commerce ocean. It has approved a new suffix, .xxx, for adult-onl...

Recently, we came out of the age of curiosity, entered the age of scarcity and are now sinking in the age of abundance. Everything is here. Today, all over the world, millions of identical companies are producing millions of identical products and services, and they are pushing identical prices on i...

Every hour there are new changes to our old ways of thinking about traditional marketing rules. While we are all very deep into e-commerce, we must be aware of whether we are either very successful or still learning the processes. Businesses, irrespective of size or any other component, must embrace...

Millions of entrepreneurs and thousands of account executives from major ad agencies all over the world are losing their sleep these days, most sleepwalking in search of new names with some extra "OO"s to ride along with the success of Google's name. During the day, they daydream about coming as clo...