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Results 1-6 of 6 for Robert Johnson.
EXPERT ADVICE

5 Ways to Optimize B2B Customer Experiences

You just started your Software as a Service company. With hard work and dedication, you've created a solid product that solves the challenges your business-to-business customers face on a daily basis. With any new product, questions arise on how to get the most from it. Your customers want the best ...

EXPERT ADVICE

3 Ways to Build Positive Relationships with B2B Customers

For most businesses, meeting target sales goals and key revenue metrics are top priorities. While executive teams understand that building positive relationships with customers is important, it isn't the easiest metric to quantify. For this reason, many companies end up ignoring the work it takes to...

EXPERT ADVICE

6 Simple Steps to Improve Your B2B Customer Retention

The business-to-business buyer's journey is often difficult and long. The typical buying group for a complex B2B solution involves six to 10 decision makers, each of them bringing information they independently gathered to share with the group before making a decision. This information often opens t...

EXPERT ADVICE

Customer Support in the Digital Age: Collaborative, Personal

Apple made a bold move on the customer support front this summer: The company started publishing customer support videos for its Beats by Dre headphones via the product line's Twitter account. The strategy is notable primarily because Apple published how-to videos natively on Twitter, taking a proac...

EXPERT ADVICE

5 Ways to Stop Stressing Out Your Customers

Company executives -- especially customer service leaders -- will tell you that the customer is the most important person on the planet and that the company is focused on making the customer happy with a laser-like intensity. Take a look at a typical mission statement -- it's all about the customer....

OPINION

Consumers Have Role to Play in Ensuring Better Cable Future

Cable television consumers across the nation are halfway to their goal of getting lower prices and better service, thanks to the passage of a cable reform bill in the U.S. House of Representatives. The COPE Act will make it easier for new companies to enter the cable market and compete for consumers...

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