Results 1-1 of 1 for Mahesh Rajasekharan.

3 Key Considerations Before Moving to a Direct-to-Consumer Model

By cutting out the middleman, brands can earn a higher margin and gain direct access to consumers and their data. For these reasons, leading brands such as Nike are aggressively making the shift to DTC, and other large retailers are following suit. However, many forget to take into account three imp...

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