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Results 1-2 of 2 for Jack Jia.
EXPERT ADVICE

The Pitfalls of Behavioral Targeting

Behavioral targeting has been around since the first dot-com days, but it got really hot again in late 2007, thanks to a few big promoters like Facebook. So, What exactly is it, and does it really work the way it sounds? BT tracks a Web visitor's browser clickstreams -- typically in the last six vis...

EXPERT ADVICE

The Long Tail of E-Commerce

In the last a few years, the Internet has turned commerce on its head. Suddenly, once sound retail practices, like the mass-merchandising of a handful of popular products, no longer guarantee a big financial payoff in today's retail environment. The marketplace has become so segmented by niche consu...

Will Elon Musk ultimately purchase Twitter?
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