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Results 1-5 of 5 for David White.
ANALYSIS

CMOs, Analytics and the Great Revenue Chase

As companies head out into the brave new post-recession world, the top two goals for marketers are organic revenue growth and margin growth. To help achieve these objectives, marketing budgets grew by an average of 4 percent for 2011. The crucial question, then, is this: How do CMOs invest that mar...

ANALYSIS

Mobile BI: Actionable Intelligence for the Agile Enterprise

The global economic downturn may have slowed, but it is not over. Yet in some respects, it appears more of a global restructuring than simply a global slowdown. It has already substantially realigned markets and galvanized economic changes that were nascent before the recession. As a consequence, i...

ANALYSIS

Putting Support Centers In High Gear With Enterprise Search

Aberdeen Group's September 2009 report "Enterprise Search - Discover the Next Opportunity for Growth" investigated the strategies and tactics companies have used to drive productivity and improve customer service using enterprise search. In that report, Aberdeen used four key performance criteria to...

Analysis: Veramark’s Performance Advisor for Telecom and IT Expenses

This article draws on two discrete data sets: BI deployments of over 270 respondents in an Aberdeen Group April 2009 benchmark report; and the telecom lifecycle management solutions of 140 respondents in a March 2009 benchmark report. This data will be used to contextualize the value of integrated b...

ANALYSIS

Getting a Grip on Business Intelligence TCO

IT and business management are increasingly expressing alarm at rising costs associated with business intelligence implementations. The fear of hidden costs has kept many companies from making an investment, and many adopters have found that the costs related to ongoing support and maintenance of an...

Will Elon Musk ultimately purchase Twitter?
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