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Performance Indices

Keynote Online Retail Transaction Indices


About the Indices

The Keynote Online Retail Transaction Performance Indices (Apparel, Books & Music, Electronics) show, for each site on an index, the total execution time (speed) and success rate (reliability) for logging into an account, searching for an item, applying a filter, drilling into product detail and adding the product to a shopping cart. The sites that appear in the Index were selected based on publicly available market-share information published in The Wall Street Journal and other reliable industry sources. Click here for complete information and FAQs regarding this index.

For further comments or questions about the measurement methodology used for this index, please email us at marketing@keynote.com.

Retail Apparel - Week of October 26, 2009
RESPONSE TIME   "SUCCESS RATE"
Rank Site Time (sec) Last Week Rank Site Success Rate (%) Outage Hours Last Week
  Index 10.41 8.53   Index 98.08 0 97.35
1 Abercrombie 2.89 1 1 Macy's 99.90 0 1
2 Kohls 4.26   2 Victoria's Secret 99.70 0 1
3 J Crew 4.51 2 3 Abercrombie 99.50 0 1
4 Macy's 5.09 3 3 J Crew 99.50 0 5
5 Victoria's Secret 7.41 4 5 Kohls 99.00 0  
6 JC Penney 10.41 5 6 Foot Locker 98.60 2 4
7 Foot Locker 10.80 7 7 JC Penney 98.50 0 8
8 Eddie Bauer 11.68 8 8 Saks Fifth Avenue 98.20 0 7
9 Neiman Marcus 13.41 9 9 Sears 97.60 0 8
10 Saks Fifth Avenue 15.13 10 10 Eddie Bauer 95.50 3 10
11 Sears 17.02 11 11 Neiman Marcus 93.00 5 6


Retail Books & Music - Week of October 26, 2009
RESPONSE TIME   "SUCCESS RATE"
Rank Site Time (sec) Last Week Rank Site Success Rate (%) Outage Hours Last Week
  Index 10.21 10.20   Index 99.31 0 98.62
1 Overstock 7.31 1 1 Overstock 100.00 0 4
2 Scholastic 7.78 2 2 Abe Books 99.70 0 1
3 Tower Records 8.73 4 2 Borders 99.70 0 2
4 Target 9.36   4 Amazon 99.50 0 8
5 Abe Books 9.91 3 4 Barnes and Noble 99.50 0 7
6 Walmart
10.51 5 4 Blockbuster 99.50 0 6
7 Borders
11.65 6 7 Scholastic 99.40 0 3
8 Blockbuster
12.68 7 8 Walmart 99.20 0 5
9 Barnes and Noble
17.20 8 9 Target 98.30 2  
10 Amazon
18.53 9 10 Tower Records 98.20 3 9


Retail Electronics - Week of October 26, 2009
RESPONSE TIME   "SUCCESS RATE"
Rank Site Time (sec) Last Week Rank Site Success Rate (%) Outage Hours Last Week
  Index 11.62 10.24   Index 99.38 0 98.85
1 HP 6.14 2 1 HP 100.00 0 7
2 Apple Store 6.15 1 2 Apple Store 99.90 0 11
3 Office Max 8.39 3 2 Newegg 99.90 0 1
4 Dell 9.56 5 2 Toys R Us 99.90 0 3
5 Newegg 9.89 6 5 Amazon 99.60 0  
6 CDW 11.52 8 5 CDW 99.60 0 5
7 Walmart 11.72 7 5 Office Depot 99.60 0 9
8 Best Buy 12.13   5 Office Max 99.60 0 10
9 Toys R Us 12.19 9 5 Staples 99.60 0 3
10 Staples 12.88 10 10 Walmart 99.20 0 8
11 Amazon 18.03   11 Best Buy 98.80 0  
12 Office Depot 25.46 11 11 Dell 96.80 1 2
Methodology and FAQ
Keynote Online Retail Transaction Indices
  • View PDF about the methodology behind Keynote's Indices.
  • Click here for the FAQ about Keynote's Online Retail Transaction Indices.
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