By Lori Enos & Nora Macaluso E-Commerce Times
01/22/01 11:48 AM PT
Although its total loss was greater than
analysts projected, Drugstore.com did
beat analyst estimates if one-time charges are not taken into account.
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Following the announcement of
staff layoffs and an executive departure last
week, Drugstore.com
(Nasdaq: DSCM) on Monday reported a narrower than
expected loss for the fourth quarter and
that net sales for the fourth quarter of
2000 topped sales figures for all of 1999.
Not impressed with the results, Wall Street brought
shares of the company's stock down in early
trading Monday to US$2.34, from a close of $2.63 on Friday.
"There are positives here, but they still have a long way to
go," Morningstar.com analyst David Kathman told the E-Commerce
Times.
Although the total loss was greater than
analysts projected, Drugstore.com still beat
analyst estimates, which do not
take into account one-time charges, such as the amortization
expenses noted by Drugstore.com.
The company reported a pro forma net loss for the quarter
of $28.6 million, or 45 cents per
share, excluding amortization of intangible assets and
amortization of stock-based compensation. Analysts had been
predicting a loss of 55 cents per share.
Some Improvement
"Despite all the doom and gloom, our increases in revenues and
gross margins during the fourth quarter confirm the company's
ability to earn customer confidence and loyalty," said
Drugstore.com president and chief executive officer Peter Neupert.
Customers have also been ordering substantially more from the
online drugstore in recent months, the company said. During the fourth quarter
of 1999, the average revenue per order was only $38.
By the third quarter of 2000, the average order was $45, and
increased again to $54 during the fourth quarter. The company
also added 257,000 new customers during the quarter.
Big Picture
When the excluded costs are factored in, however, the company's
net loss jumps to $43.1 million, or 68 cents per share.
For the same period last year, the
company reported a net loss of $43.5 million, or $1.02 per share,
on net sales of $18.5 million.
Net sales for the quarter were $36.2 million.
For the year, the company reported a net loss, excluding
amortization expenses, of $143.1 million, or $2.64 per share.
When the amortization expenses are included, the company's net
loss jumps to $193 million, or $3.56 per share, on net sales
of $110 million.
Still, the year 2000 numbers were well above
1999 levels. The company's loss for 1999, including all charges,
was $115.8 million, or $6.13 per share, on net sales of $34.8
million.
Workforce Slashed
Friday, Drugstore.com announced that it was laying off 125
employees, or approximately 20 percent of its workforce, and
reducing its planned marketing expenses, in a bid to lower operating
costs by $20 million in 2001. The move is the second round of
layoffs in recent months. In October, the company pink-slipped 60 employees.
"Our strong fourth quarter 2000 results demonstrate that
Drugstore.com can grow the business while making our cash last
longer," Neupert said. "Over the previous six months, we significantly reduced
expenses while still showing positive improvement on key
metrics."
Added Neupert: "From our perspective, the cost-cutting steps
announced [Friday] are practical and appropriate actions in
response to today's market challenges."
Executive Exit
The company also said Friday that David Rostov, vice
president of finance and chief financial officer, was
resigning "to pursue other opportunities." Rostov will be
replaced by Bob Barton, currently vice president and general
manager of pharmacy operations.
Rostov will stay on for a few weeks to help
Barton, who has been with the
company in various financial management positions
since its inception in 1998.
Great Expectations
Looking forward, Drugstore.com believes it can reach operating
cash flow breakeven in 2004 with the cash it currently has on
hand, approximately $130 million as of the end of the fourth quarter.
During the first quarter of 2001, the company said it
anticipates net sales will range from $30 million to $31 million,
with a loss of $25 million and $26
million, before interest,
taxes and amortization.
Gross profit margins are expected to remain in line
with the fourth quarter 2000 gross margin of 14.5 percent.
The company set its sales target for the year at $135 million
to $145 million and is expecting losses before interest, taxes,
and amortization to range from $83 million to $88 million.
Gross profit margins are expected to continue to improve and
will range from 14 percent to 16 percent, the company said.
Despite a reduction in marketing expenditures, Neupert said he
expects Drugstore.com to add 200,000 new customers during the
coming quarter.
Bottom Line
Although there were encouraging signs that
Drugstore.com was on the right track, analysts remain
fairly skeptical about pure plays.
"They still have a long way to go," Morningstar's Kathman said, adding that he was "not willing
to make predictions" about the long term of pure plays.
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