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Oncontact Takes Advantage of Web Extensibility

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Oncontact Takes Advantage of Web Extensibility

Oncontact's approach to Web extensibility differs from vendors that purport to offer the same hybrid functionality, according to company president Jon Zimmerman. "For some Software as a Service vendors, the disconnected version is a glorified Excel spreadsheet," he said.


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Oncontact Software released version 6.1 of its CRM application, which caters to the growing demand among users for software delivered through the Internet. For the first time, with this release the vendor is providing users with Web extensibility along with its traditional client server access.

What this means to end users is that the application and its content are available via the Web through a corporate network and offline in synch mode -- with the same feature set and functionality available through all three channels, explained Oncontact president Jon Zimmerman.

Not Your Average Hybrid

This approach differs from vendors that purport to offer the same hybrid functionality -- that is, in a client server environment as well as via the Web, he told CRM Buyer.

In reality, Zimmerman maintained, what these companies offer instead is a stripped down version of such features in the lesser developed channel.

"For some Software as a Service vendors, the disconnected version is a glorified Excel spreadsheet," he said.

Oncontact 6.1 also provides a customer Increase Customer Sales with Email Marketing -- Free Trial from VerticalResponse and partner Web portal, ClientNet. Through that Internet access, users and their partners are able to log into a corporate Web site to view such data as sales Download Free eBook - The Edge of Success: 9 Building Blocks to Double Your Sales history and service cases, as well as provide Web-based self-service and download company-specific information.

From Client Based to .NET

The third release in .NET, .1 is a continuation of Oncontact's Microsoft-centric approach. A staple in the CRM space since 1999, the vendor migrated from a client-server platform to the .NET platform and Visual Studio family of applications. When Microsoft (Nasdaq: MSFT) rolled out Vista, Oncontact was among the first vendors to incorporate support for the operating system into its CRM application in its 6.0 product.

That release -- which was developed so that end users could implement it with little integration, according to Zimmerman -- offered typical CRM functionality as well as compatibility with Microsoft SQL Server, Microsoft Office 2007 and Lotus integration. It also included a project management module, time billing module and advanced search function.

Oncontact decided to focus on its Web channel as more companies have been requesting Web accessibility to their CRM data, Zimmerman said. However the firm's back office administrative processes -- such as client billing, for instance -- are still structured around the on-premise model.


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