By ECT News Business Desk MacNewsWorld Part of the ECT News Network
09/16/04 3:43 PM PT
"There was an opportunity in the industry to create a sound system that leveraged the iPod's capability by doing more than adding features. We decided to combine functionality with a level of audio performance previously unavailable," John Roselli, category business manager of the Home Entertainment Division at Bose, explained.
Bose today introduced its SoundDock digital music system, designed to deliver superior audio performance for Apple's (Nasdaq: AAPL) iPod and iPod mini.
The new speaker system lets iPod users access, control and listen to their stored music with the ease of dock and play -- no headphones, cables or adaptors are required.
The SoundDock system includes a proprietary acoustic design that delivers clear, full sound across the entire musical spectrum.
Using an integrated system approach, the amplifiers, equalizers and speakers are matched; there is no need for the user to make complex adjustments to ensure superb acoustic performance. Patented integrated signal processing automatically adjusts tonal balance, so music sounds natural at any volume.
Functionality, Performance
"There was an opportunity in the industry to create a sound system that leveraged the iPod's capability by doing more than adding features. We decided to combine functionality with a level of audio performance previously unavailable," John Roselli, category business manager of the Home Entertainment Division at Bose, explained.
The SoundDock system seamlessly integrates with third- and fourth-generation iPods, as well as the iPod mini. An infrared remote is included that can control the iPod from across a room. The iPod and SoundDock system can also be operated without the remote.
When an iPod is docked, all of its controls are accessible, with one-button volume controls available on the SoundDock system's enclosure. The system charges the iPod while in use or otherwise docked.
The SoundDock digital music system measures 6 5/8-inches high by 11 7/8-inches wide and 6 1/2-inches deep. Bose says it is designed for quick installation and intuitive operation. Users plug the power cord into a wall outlet, insert the iPod into the docking cradle and play.
Industrial Design
To complement the iPod and iPod mini design, the SoundDock system's industrial design is modern, with a high-gloss white finish. It is expected to sell for US$299 and will be available directly from Bose and Apple retail stores, and toll-free at 1-800-444-BOSE (2673).
Bose was founded in 1964 by Dr. Amar G. Bose. The company is known for speakers and audio systems.
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