By Keith Regan E-Commerce Times
06/23/05 1:21 PM PT
The move by Yahoo comes after a Houston television station aired a report showing that chat rooms with names such as "Girls 13 And Under For Older Guys" were being created in areas that were designated for school-related chat. The same TV station, KPRC, said several major advertisers pulled ads from the chat area of the Yahoo networks after they were contacted as part of the story.
Yahoo (Nasdaq: YHOO) has shut down dozens of Internet chat rooms after questions were raised about whether the sites were being used by adults to lure minors into sexual encounters.
The portal also removed a feature that lets users create their own chat rooms in Yahoo's popular chat community area, but Yahoo-sponsored and monitored sites remain up and running.
The case highlights how Yahoo and others find themselves wrestling with the balance of freedom of speech and its responsibility to ensure the safety of it Web community.
How Much Responsibility?
While legal precedent generally protects Web entities from illegal activities of their users, recent lawsuits have raised new questions about the level of responsibility that a portal like Yahoo can and should exert over how members use its networks.
Yahoo said it was unable to give an exact number of how many chat rooms would be impacted, since the number that are operating varies from day to day. A note on the Yahoo Chat page about the sites said that they are "currently unavailable. We are working on improvements to these sites to enhance the user experience and compliance with our terms of service."
The terms of use for Yahoo Chat include agreement among users to not "harm minors in any way" or to use the forums to propagate content that is "unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, ... or otherwise objectionable."
The move comes after a Houston television station aired a report showing that chat rooms with names such as "Girls 13 And Under For Older Guys" were being created in areas that were designated for school-related chat.
The same TV station, KPRC, said several major advertisers -- including State Farm insurance, Georgia-Pacific and Pepsi -- pulled ads from the chat area of the Yahoo networks after they were contacted as part of the story and told their display ads were found alongside those questionable chat rooms.
Taking Action
Whether or not the move harkens a shift in the online world toward more intervention by those who manage chat networks and other sites where people are encouraged to freely express themselves is open for debate.
For one thing, Yahoo might be especially edgy about the issue of children's safety online after being named in May as a co-defendant in a US$10 million lawsuit filed by a parent against the portal and a man who allegedly used a site on Yahoo Groups to swap child pornography.
Around the same time, it was hit with a lawsuit from a woman who said the portal failed to follow through on a promise to remove nude photos of her posted by her husband in a chat room user profile.
The decision to end user-created chat has irked many of the users of Yahoo Chat, some of whom say millions of legitimate chat users are being punished for the actions of a few who used the site for illicit purposes.
Peter J. Carr, publisher of the Chatmag.com Webzine said Yahoo could address the problems in other ways. Carr said many Yahoo-created chat rooms are now considered unusable by some longtime chatters because they are dominated by "adbots" that generate messages with links to commercial sites, some of them pornographic in nature.
"Yahoo can still be a good chat environment, if Yahoo implements chat moderators, and proactively deletes chat rooms of a questionable nature, most specifically, any pedophile related or hate group chat rooms," Carr said.
Familiar Territory
The debate over the Yahoo case hints at a larger question of how much responsibility Web companies have to ensure their properties are not being used for illicit activity. In the past, asking users to agree to a strict terms of service has been seen as protection for Web sites, which have maintained that they are unable to monitor everything that occurs on their networks due to the sheer volume of information being swapped every minute.
Yahoo has found itself in the crosshairs of that debate for years. The most high-profile example came in Europe, where the portal fought a years-long legal battle over whether it should be held liable for a user's decision to post Nazi memorabilia for sale on its auction site. The selling of Nazi paraphernalia is banned in France.
EBay has likewise been called on the carpet for what its members do and often moves to take action, for instance banning the sale of 9-11-related items in the wake of the terrorist attacks on the U.S. on Sept. 11, 2001.
Enabling the formation of informal networks of like-minded users was one of the first uses of the Internet in its earliest days, even before the creation of the World Wide Web. Dozens of law enforcement sting operations have focused on user groups and message boards in the past.
However, Carr doesn't believe that even a stringent crack down on content or strict monitoring will curtail the use of online chat rooms. He said many people can point to friendships and other relationships formed in such places and that have lasted for years.
"Internet chat will suffer little due to the current problems at Yahoo," he added. "There are numerous chat sites, and as long as people want to communicate, chat will be an active part of the Internet experience."
Streamlined Customer Care with VoIP June 23, 2005
The cost benefits of VoIP make it very attractive for online retailers and call centers that contract with online retailers to adopt this emerging technology for their customer care applications. Moreover, VoIP enables retailers to offer streamlined customer care, combining "instant messaging" with "live chat" to provide customers a rich shopping experience, and enhance brand loyalty.
Related Stories
Red Hat Makes Play in ID Management Market June 02, 2005
Red Hat Directory Server is available using the same annual subscription model as Red Hat Enterprise Linux, which includes maintenance, unlimited support incidents and upgrades. Each release will be supported for five years from initial product availability and includes access to updates and upgrades for active subscribers through Red Hat Network.
Yahoo Rebrands Overture, Launches Developer Network March 01, 2005
Kelsey Group analyst Greg Sterling said anything Yahoo can do to make Overture more popular and more user-friendly is a positive move. "Making Overture much more developer-friendly increases the likelihood of adoption," he told the E-Commerce Times.
Yahoo Turns Times Square into Winter Wonderland November 26, 2004
On Black Friday, November 26, 2004, Yahoo! Shopping invites holiday shoppers in New York's Times Square to comparison shop with Santa inside a Winter Wonderland. Designed to "shake up" the traditional holiday shopping experience, the snow globe features Yahoo!'s Comparison Shopping Santa and his many elves, eager to show consumers how to find a great deal on gifts without fighting the crowds.
Red Hat Revs Up China Operations November 12, 2004
One of the first initiatives for Red Hat Beijing will be to support Linux and open-source education by making the Red Hat Academy program freely available to students. Red Hat Academy is Red Hat's training program designed to enable teachers to
train students to be Linux proficient.
Related News Alerts
More by Keith Regan
Yahoo Slaps Fresh Coat of Gloss on Microsoft Deal Defense June 30, 2008
With its shareholders meeting set to take place in less than five weeks, Yahoo has put together a 32-page presentation, emphasizing why the investors should vote to keep the current board in place. The company also reiterated why it chose to partner with Google instead of letting Microsoft buy part of it.
French Court Stings eBay With $63M Judgment Over Knockoff Sales June 30, 2008
eBay is planning to appeal a ruling by a French court that ordered it to pay $63 million to the luxury goods maker Louis Vuitton Moet Hennessey. The court also barred the online auctioneer from selling four brands of perfume on its Web sites accessible in France.
New Auto Loan Leads Marketplace Shifts Into Drive June 30, 2008
Reply.com's move into the auto finance market is a logical one the company, as automotive advertising spending is moving online in increasingly greater amounts. The company is partnering with the Detroit Trading Company to create a massive repository of auto finance leads online.