By Keith Regan E-Commerce Times
06/18/03 10:37 AM PT
Forrester analyst Jim Nail told the E-Commerce Times that even if Microsoft's lawsuits are not successful, they may have a chilling effect on both the named defendants and other spammers.
How Much is 'Free' Costing You? Learn how DaveRamsey.com saw a 567% uplift in ROI with Omniture. This complimentary guide and webinar cover the most important factors in selecting an analytics solution. Download Now.
Microsoft (Nasdaq: MSFT) has filed suit against 15 spammers in the United States and United Kingdom as part of a stepped-up campaign to work with government agencies and other Internet companies to can spam.
The lawsuits claim the 15 defendants sent some 2 billion unwanted and deceptive e-mail messages to members of Microsoft's MSN service and its Web-based Hotmail e-mail service.
The move puts Microsoft, which repeatedly has been forced to defend itself against various lawsuits, in the rare position of being the plaintiff -- and a defender of the individual consumer.
Microsoft the Avenger
Microsoft, which announced the legal action at simultaneous press events in Redmond, Washington, and London, said the suits target "the most misleading, deceptive and offensive spam e-mail received by Microsoft customers."
"Spam knows no borders," Microsoft counsel Brad Smith said. "It is an issue that requires global coordination, so that industry and government have the maximum ability to protect consumers."
Spam Brigade
The suits target e-mail senders who misled recipients about the true contents of their messages, in some cases prompting them to unwittingly open e-mail containing pornographic images or solicitations for dating services. One case involves messages that appeared to contain a virus warning and directed users to download a program that actually enabled third parties to track their movements online.
Several of the defendants are named as "John Doe," indicating that Microsoft has not been able to trace the messages' origins.
Others are company names, such as Email Gold Inc., which hawked a CD containing tools needed to become a spammer and allegedly continued to sell its wares after receiving a cease-and-desist order from Microsoft. Another defendant, the E-Offer Store, allegedly disguised a wide range of spam for dating services, debt counseling, car loans and mortgage refinancings in e-mails designed to look like messages from legitimate acquaintances.
Fear Factor
Other defendants are accused of spoofing the sender's e-mail address to circumvent existing spam filters.
Forrester Research analyst Jim Nail told the E-Commerce Times that such tough action is necessary because most passive and defensive approaches to stopping the flood of e-mail have failed so far.
"Filters are falling short," Nail said, noting that even if Microsoft's lawsuits are not successful, they may have a chilling effect on both the named defendants and other spammers. "It's not going to cure the problem overnight, but it might help."
The suits may become more potent in the context of increased federal activity aimed at better regulating e-mail content. Several anti-spam bills are circulating on Capitol Hill.
Baby Steps
Microsoft said the legal action is a necessary part of an overall approach to stemming the tide of spam -- and some legislators seem to be in agreement.
"Today's lawsuits are exactly the kinds of action we need to put illegal spammers out of business," said Washington State Attorney General Christine Gregoire.
Microsoft also has pledged to take other steps to fight spam, such as improving spam filters on future versions of MSN and its e-mail software programs and continuing to assist in development of industry guidelines to better define spam. Microsoft also said it continues to work with AOL, Yahoo (Nasdaq: YHOO) and EarthLink, which earlier this year announced they would collaborate to stem the tide of unwanted e-mail.
Yahoo Targets UK Broadband Market June 16, 2003
Yahoo is being touted by some analysts, who see the company benefiting from an overall resurgence of Internet stocks and the online economy in general.
Related Stories
How Apple's Spam Filter Stacks Up May 22, 2003
I can't say I'm rid of spam, but Apple's Mail program does a good job with the worst offenders.
Are We Ready To Throw Spammers in the Slammer? May 20, 2003
Enough information exists to track abuses of spam to some kind of source, but doing so raises questions of Internet liberty.
Is AOL's Anti-Spam Campaign Working? April 29, 2003
It is too soon to tell if AOL's lawsuits will have bite, but they no doubt will raise the profile of overall efforts to rein in spam.
AOL, MSN, Yahoo Join Forces in Spam War April 28, 2003
All three companies have touted their in-house spam filters in the past, but the move seems to be something of an admission that those technologies are easily bested by enterprising spammers.
Anti-Spam Bill Gains Support April 11, 2003
Online marketing groups and Internet civil rights organizations, such as the Electronic Frontier Foundation, have yet to weigh in on the new bill.
Related News Alerts
More by Keith Regan
Yahoo Slaps Fresh Coat of Gloss on Microsoft Deal Defense June 30, 2008
With its shareholders meeting set to take place in less than five weeks, Yahoo has put together a 32-page presentation, emphasizing why the investors should vote to keep the current board in place. The company also reiterated why it chose to partner with Google instead of letting Microsoft buy part of it.
French Court Stings eBay With $63M Judgment Over Knockoff Sales June 30, 2008
eBay is planning to appeal a ruling by a French court that ordered it to pay $63 million to the luxury goods maker Louis Vuitton Moet Hennessey. The court also barred the online auctioneer from selling four brands of perfume on its Web sites accessible in France.
New Auto Loan Leads Marketplace Shifts Into Drive June 30, 2008
Reply.com's move into the auto finance market is a logical one the company, as automotive advertising spending is moving online in increasingly greater amounts. The company is partnering with the Detroit Trading Company to create a massive repository of auto finance leads online.