Welcome | Sign In
ECommerceTimes.com
Apple Juice

Rumor Mill Has Apple Slicing and Dicing Intel Chipsets

Print Version
E-Mail Article
Reprints
Rumor Mill Has Apple Slicing and Dicing Intel Chipsets

There are few days on the calendar in which a new rumor about upcoming Apple products surfaces. Now that the iPhone 3G has hit the shelves, attention has turned to the Mac -- specifically, the Mac's guts. Might Apple be planning to ditch Intel chipsets but keep using the company's CPUs?


How Much is 'Free' Costing You?
Learn how DaveRamsey.com saw a 567% uplift in ROI with Omniture. This complimentary guide and webinar cover the most important factors in selecting an analytics solution. Download Now.

Is Apple's (Nasdaq: AAPL) line of MacBook and MacBook Pro notebook computers due for a redesign -- or at least a refresh? The MacBook Air's relatively fresh form factor will likely remain the same for a while, but new aluminum cases for the other MacBooks in Apple's menagerie -- ones that will key off of the Air's thinner, slightly rounded design -- might be on the way.

Plus, there are some rumors that the new MacBooks -- likely slated for a September rollout -- will sport a glass, multi-touch trackpad.

Perhaps most interesting of all, however, is an AppleInsider article citing unnamed sources which say a new generation of Macs may turn away from using Intel's (Nasdaq: INTC) integrated chipsets in an architectural renovation that would essentially keep Intel's central processing units while ditching the supporting pieces like integrated graphics processors.

Or, perhaps Apple might be adding some sort of new non-Intel chipset for an as-yet unknown purpose.

Either way, as far as rumors go, AppleInsider is known for having a reasonable track record in sniffing out Apple action.

Buy Why?

"The two issues I can see for ditching Intel's chipsets relates to power efficiency and graphics performance," Charles King, principal analyst for Pund-IT, told MacNewsWorld.

"Power efficiency is a subject near and dear to Apple's heart -- or at least it better be if they're planning any other products like the MacBook Air, where a low battery can't be swapped out. While Intel's Atom processor has gotten kudos for energy efficient performance, its conventional notebook processors have been more troublesome," King explained.

"Graphics performance is another critical feature for Apple, so it could make sense for the company to work with Nvidia to develop a chipset with specialized graphics capabilities and performance. Intel has been pushing its own graphics capabilities hard for months, but tests I've seen show the company's offerings run a poor second to graphics-focused solutions from Nvidia and ATI," he added.

Just a Silly Rumor?

On the flip side, the idea that Apple might be slicing and dicing chipsets brings up serious questions about whether it would be worth doing in the first place -- even if the company has been secretly asking engineers to explore all options.

"Apple has nothing to gain by ditching Intel chipsets," Nathan Brookwood, principal analyst for Insight 64, told MacNewsWorld.

"The new [Intel] Montevina chipset offers improved battery life for Windows users and better integrated graphics performance," he added, noting that developing a chipset is expensive and adds little "user-visible" value.

"Besides, Intel has designed the motherboards for all of Apple's Intel-based boxes, and it's hard for me to imagine that Intel would design a board with a non-Intel chipset. Nor is it easy to imagine Apple would want to invest in such a project," he explained, adding that any chipset developed for Intel's current family of Penryn-based systems would have a very short life, since the next-generation Nehalem-based notebooks -- due in 2009 -- use a completely different CPU and chipset architecture.

Plus, anyone using Intel's CPUs would likely need some sort of licensing agreement to integrate new chipset components -- and Intel would likely be wary of any agreement that could undermine its own chipset development efforts.


Print Version E-Mail Article Reprints More by Chris Maxcer


More by Chris Maxcer

Clicker Cuts Through Web Video Chaos
November 23, 2009
Clicker is a new Web site that makes it easier to find the full-length, broadcast-quality TV shows and movies available around the Web via streaming. The interface is clean and easy to use, and if you sign up for a free account, you'll be able to make playlists of shows you'd like to follow. Most of Clicker's shortcomings are really due to the byzantine rights arrangements surrounding online show distribution.
The Gphone That Could Catch My Eye
November 20, 2009
Rumors are cropping up that Google is preparing to sell its own Gphone -- an Android handset using Google-branded hardware. There are some reasons to doubt it will happen, of course, but the possibility is intriguing. What would Google have to build to make something worthy of an iPhone fan's attention?
Apple's House Rules Won't Be the Death of App Development
November 13, 2009
Facebook's iPhone app is one of the most popular wares the App Store has ever carried. But its developer, Joe Hewitt, says he's through with it, stating that Apple's review policies are starting a bad precedent for other platforms. However, good apps from talented developers will always find platforms, and Apple's policies won't prevent that from happening. They may even help.
Don't miss a story -- sign up for our FREE e-mail newsletters and view the latest headlines at a glance.
Tech News Flash [ View Sample ]
E-Commerce Minute [ View Sample ]
ECT News Network Weekly Newsletter [ View Sample ]
Shortcuts
ECT News Network Information
Reader Services
Corporate
ECT News Network