Welcome | Sign In
ECommerceTimes.com
Privacy

Legal Decisions Bolster CAN-SPAM Act

Print Version
E-Mail Article
Reprints
Legal Decisions Bolster CAN-SPAM Act

Citing its anti-solitication policy, the university asked White Buffalo to stop sending the e-mails after it received complaints from students and its network began to experience overload. When White Buffalo refused, the university blocked it from the system.


Run Your Entire Contact Center in the Cloud
Many businesses are increasingly seeking ways to improve the quality, flexibility, and scalability of their traditional call centers. Download this free white paper and learn the top 8 reasons to consider going virtual.

Court decisions recognizing the CAN-SPAM Act, which is now almost two years old, have been few and far between. However, recent actions have made up for lost time, say proponents of the law.

The U.S. Supreme Court declined to review the Fifth Circuit Court's summary judgment that the University of Texas had properly acted when it blocked spam, allowing the lower court's order to stand.

The university had been challenged by an online dating clearinghouse called White Buffalo Ventures, which had been peppering students with unsolicited e-mail advertisements. The firm had obtained the students' names and addresses legally through a Freedom of Information Act request.

No New Legal Ground

Citing its anti-solitication policy, the university asked White Buffalo to stop sending the e-mails after it received complaints from students and its network began to experience overload. When White Buffalo refused, the university blocked it from the system.

The company then sued, stating it was acting within the limitations of the CAN-SPAM Act and that the university's policy infringed upon its right to free speech.

The case also touched upon other issues, including whether UT could act as a de facto Internet Service Provider and cut off certain e-mail Increase Customer Sales with Email Marketing -- Free Trial from VerticalResponse transmissions. The lower court's summary judgment upheld its right to do so.

Although it constitutes one of the few pieces of established case law on spam, the decision does not break much new ground, Peter Vogel, co-chair of the Dallas office of Gardere Wynne Sewell's Internet and Computer Technology practice group, told TechNewsWorld.

"All it establishes is that certain Web sites can eliminate spam from their sites. The bigger test -- and one that we seem to be failing right now -- is whether we can ever shut down unsolicited e-mail by criminalizing it."

Right to Manage

Ten years ago, respondents to consumer surveys cited spam as one of the worse evils of the Internet, Vogel pointed out. Today, people hardly mention it because they've gotten used to it, he said.

The latest court decision is more about the right of a company to manage its network than about free speech, claimed Ron O'Brien, a senior technology analyst at the computer security firm Sophos.

"The University owns its network and has the right to block unwanted e-mail from any source it deems inappropriate," he explained.

"Students at the university who really want to take advantage of White Buffalo's services have the option of subscribing to an alternative ISP or one of the many Web mail services available," he added. "The University of Texas -- or any organization, for that matter -- should not be required to pay for the storage, bandwidth and other resource required to process bulk mail."


Print Version E-Mail Article Reprints More by Erika Morphy


Related News Alerts

Sophos Activate Alert | Search Archives

More by Erika Morphy

Windows 7 Flies Off the Shelves
November 06, 2009
Early sales figures on Windows 7 boxed software suggest a high level of consumer enthusiasm for the OS. Unit sales were a whopping 234 percent higher than Vista's out of the gate. The revenue haul was not as impressive, as Microsoft offered sharp discounts to spur presales. Also, sales of PCs with Windows 7 preinstalled have been lackluster -- but October is historically a weak month for PC sales.
Southwest Doesn't Fool Around
November 06, 2009
Either Southwest Airlines had better deals for my favorite route than its competitors or its superior Web site tools made it easier for me to ferret them out. Either way, kudos to Southwest. In the not-so-hot department were the airline's long list of what passengers weren't allowed to do and its very short list of what Southwest was obliged to do for them. Left me feeling a little chilly.
Commerce Search Puts Google Inside Retailers' Catalogs
November 05, 2009
Google has launched a new cloud-based search tool targeting enterprise-level e-commerce operations, just in time for the 2009 holiday selling season. Commerce Search provides a set of features designed to improve the relevance of results for consumers searching a retailer's own product catalog, while boosting cross-selling opportunities.
Don't miss a story -- sign up for our FREE e-mail newsletters and view the latest headlines at a glance.
Tech News Flash [ View Sample ]
E-Commerce Minute [ View Sample ]
ECT News Network Weekly Newsletter [ View Sample ]
Shortcuts
ECT News Network Information
Reader Services
Corporate
ECT News Network