Welcome | Sign In
ECommerceTimes.com
News

Report: Online Spending Spikes 22 Percent in April

Print Version
E-Mail Article
Reprints
Report: Online Spending Spikes 22 Percent in April

Online sales surged to $4.3 billion in April 2001, compared to the $3.3 billion e-shoppers spent a year earlier.


How Much is 'Free' Costing You?
Learn how DaveRamsey.com saw a 567% uplift in ROI with Omniture. This complimentary guide and webinar cover the most important factors in selecting an analytics solution. Download Now.

Consumers spent US$4.3 billion online in April -- a 22.1 percent spike from the $3.5 billion racked up in Internet sales in March -- according to data released Tuesday by Forrester Research and Greenfield Online.

The research firms found that last month's e-tail spending outpaced the $3.3 billion spent by Web shoppers in April 2000 by approximately 30 percent.

Among the retail Increase Customer Sales with Email Marketing -- Free Trial from VerticalResponse categories that posted the biggest jumps were apparel, airline ticket sales Download Free eBook - The Edge of Success: 9 Building Blocks to Double Your Sales, car rentals and hotel reservations.

"With temperatures soaring in the Northeast in April, people came out of the winter doldrums and decided they needed a change of apparel," Greenfield Online corporate communications vice president Gail Janensch told the E-Commerce Times.

Janensch added that the warm weather trend appeared to influence shoppers' online travel spending as well.

Barometer Check

In addition, the Forrester Online Retail Index, which compiled data from 5,000 online shoppers about their purchasing history, concluded that the average amount online shoppers shelled out also saw a bump, increasing from $263 per person in March to $273 in April.

At the same time, the number of households online climbed to 15.6 million in April from 13.3 million the previous month, the research firm said.

Flying High

The latest figures from Forrester add to the mounting evidence that online travel remains one of the most thriving e-commerce sectors.

Airline ticket sales jumped to $776 million in April from $572 million in March, and car rentals increased to $247 million from $132 million.

The study also said that online hotel reservations increased to $512 million in April, compared to $310 million the previous month.

As for new clothes, Internet-based sales of apparel leaped to $291 million in April from $178 million in March.

Software Stall

While sales of big ticket items fared well in the Forrester index, previous e-tail staples -- such as software, books, music, videos and consumer electronics -- did not show similar momentum.

Software sales via the Web dipped to $106 million in April from $136 million in March, the report said. Internet-based sales of videos dropped to $66 million in April from $81 million in March, and online consumer electronics plunged to $154 million from $207 million.

For its part, the online music sales category only managed to edge up slightly, with e-shoppers spending $103 million in April compared to $102 million in March. Internet book sales also saw a moderate increase, climbing to $155 million last month from $147 million in March.


Print Version E-Mail Article Reprints More by Clare Saliba


More by Clare Saliba

One Year Ago: Report: Shipping Costs Bleed E-tailers Dry
February 11, 2002
To get Internet purchases delivered on time and efficiently, many Web merchants will turn to online fulfillment networks and drop shippers.
Jupiter, NetRatings Renew Patent Lawsuit
January 21, 2002
Though still pursuing their merger, Internet measurement firms Jupiter Media Metrix and NetRatings now intend to re-open their patent litigation.
One Year Ago: Power-Starved California Turns To Internet Auction
January 25, 2002
Because of a disastrous experiment in gas and electric deregulation, California's power companies are in dire financial straits.
Don't miss a story -- sign up for our FREE e-mail newsletters and view the latest headlines at a glance.
Tech News Flash [ View Sample ]
E-Commerce Minute [ View Sample ]
ECT News Network Weekly Newsletter [ View Sample ]
Shortcuts
ECT News Network Information
Reader Services
Corporate
ECT News Network