Welcome | Sign In
ECommerceTimes.com
News

AOL Gains on Sony PlayStation Pact

Print Version
E-Mail Article
Reprints
AOL Gains on Sony PlayStation Pact

Sony Computer Entertainment said that the deal with AOL will allow it to escalate the PlayStation 2 gaming experience into 'a highly interactive, real-time broadband network environment.'


eMarketer Whitepaper: Optimizing the E-Commerce Experience
From the Web to the Contact Center, are you prepared to proactively engage and keep your savvy customers? Read how e-commerce leaders are optimizing their sites with ratings, reviews, live help, Web analytics, mobile and more.

AOL Time Warner (NYSE: AOL) picked up 17 U.S. cents to $51.77 in morning trading Tuesday, following news of a deal Increase Customer Sales with Email Marketing -- Free Trial from VerticalResponse to provide America Online services over Sony PlayStation 2 entertainment consoles.

AOL said it will work with Sony (NYSE: SNE) to develop "a new class of Internet-enabled entertainment," incorporating popular AOL features like instant messaging, chat and e-mail into the PlayStation systems.

Consumers will also be able to use a network adapter for Internet-enabled games and entertainment.

Financial terms of the deal were not disclosed.

The agreement targets AOL's more than 29 million members and Sony's 30 million-plus PlayStation users. The companies said they will look into other opportunities, including broadband technologies and the development of a Netscape browser for the PlayStation 2.

Sony and AOL are "ideal partners," Sony Computer Entertainment president and chief executive officer Ken Kutaragi said.

"With AOL by our side, Sony Computer Entertainment will begin to provide the world's content creators access to a new community for digital entertainment and distribution," Kutaragi said. "Just as PlayStation 2 ushered in a new era of computer entertainment, we are now escalating the evolution of great gaming experiences into what will become a highly interactive, real-time broadband network environment."

AOL members, meanwhile, will get "another exciting way to connect" to the Internet, said America Online chairman and chief executive officer Barry Schuler.

By the end of the year, the companies said, consumers will have access to new products to allow them to take advantage of the collaboration. AOL features will also be incorporated into PlayStation 2 software development kits for content developers.


Print Version E-Mail Article Reprints More by Nora Macaluso


More by Nora Macaluso

One Year Ago: Should E-tailers Drop Nasdaq Before Nasdaq Drops Them?
January 30, 2002
Once a company is kicked off the Nasdaq, its stock is listed on the over-the-counter 'pink sheets' for thinly traded issues.
Study: Europeans Ignore Potential of TV-Based Commerce
January 18, 2002
Interactive TV also provides retailers with the opportunity to draw attention to themselves using interactive ads, Gartner said.
The Amazon Earnings Speculation Story
January 21, 2002
For Amazon to break out of the box created by the competing objectives of boosting sales and controlling costs, a pro-forma profit in the fourth quarter will be critical, a Goldman Sachs analyst wrote.
Don't miss a story -- sign up for our FREE e-mail newsletters and view the latest headlines at a glance.
Tech News Flash [ View Sample ]
E-Commerce Minute [ View Sample ]
ECT News Network Weekly Newsletter [ View Sample ]
Shortcuts
ECT News Network Information
Reader Services
Corporate
ECT News Network