Welcome | Sign In
ECommerceTimes.com
Law

Will DoJ Throw the Antitrust Book at Google Books?

Print Version
E-Mail Article
Reprints
Will DoJ Throw the Antitrust Book at Google Books?

The U.S. federal government is reportedly investigating whether Google's plan to scan millions of books and make them available for users to search online would violate antitrust laws. Although groups representing a large number of authors and publishers have entered an agreement with Google, critics have raised objections to the project.


Success is just a matter of knowing the right "secrets." Download the free eBook, "The Edge of Success: 9 Building Blocks to Double Your Sales." You will discover the fastest, most effective ways to grow your business and still have time to live your life.

The Department of Justice is reportedly looking into the settlement agreement that Google (Nasdaq: GOOG) negotiated with representatives of book publishers and authors to put their works online.

The Association of American Publishers and the Authors Guild filed a lawsuit against Google some three years ago in an effort to shut down its book-scanning project -- or at least get compensation for copyright holders.

The settlement they eventually reached was somewhat controversial; the main criticism was that the plaintiffs in the case represented only some of the authors of works that Google would eventually publish in its Book Search Project.

Internet Archive and Consumer Watchdog are two organizations opposed to the settlement.

Now, it appears that Justice will subject the agreement to further investigation. It has notified Google, the Association of American Publishers, and the Authors Guild that it was looking into the agreement, according to press reports.

Examining DoJ's Motives

It is difficult to analyze the Department of Justice's logic or predict where the investigation will lead without a formal statement from the agency. There is plenty of room for speculation, though.

"In the opinion of some, the Settlement Agreement effectively hands Google a monopoly as to the online and searchable database containing books," Christopher M. Collins, a partner with Vanderpool, Frostick & Nishanian, told the E-Commerce Times.

DoJ is "likely reacting to the criticisms of this potential monopoly over electronically available copyrighted works," he said.

Under the proposed settlement agreement, Google will establish a database through which authors may register works, approve the license of the works through Google, and collect their well-deserved royalties. In many cases, the authors would never have been able to reach the markets that Google will now bring to their doorsteps, Collins noted.

"From my perspective, while the antitrust issues should be addressed, I think that the ability of the average consumer to access previously unavailable works via the Internet is a positive step," he said.

As Collins explained it, the antitrust issue, essentially, is this: Google will control a substantial amount of information. The risk is that Google will decide which selection of materials to make available to the public. On the other hand, Google will not be in charge of deciding what is available on the Internet or what books can be electronically translated for public consumption.

"Google will make a substantial investment of time and money to create this database," Collins pointed out. "Google should, therefore, be able to recoup its investment, plus a reasonable return."

Other Motives

While the exclusivity factor is one possible reason for the DoJ inquiry, there are other possibilities.

The notion of exclusivity is hardly a foreign concept when it comes to intellectual property, Perry F. Sofferman, chief strategy Download Free eBook - The Edge of Success: 9 Building Blocks to Double Your Sales officer and general counsel for Tower Optical Corporation, told the E-Commerce Times.

"The grant of exclusive distribution rights by a copyright holder is common and, by definition, often excludes everyone else from being able to market and distribute a given work," explained Sofferman, who was counsel for publishing company Scholastic before he joined Tower.

"It appears the real concern, in this instance, relates to Google's potential exclusivity over orphan works -- works that still fall under copyright protection, but for whom the authors' identity is unknown," continued Sofferman. "I think the real issue is determining who has the right to negotiate exclusive rights on behalf of copyright owners who do not have a seat at the table -- because they're missing, so to speak."

If history is any guide, then Justice will most likely require specific reports regarding the electronic content, royalties and, possibly, access to e-books through Google Book Search, suggested Collins. "If authors or the public later challenge the availability of specific material or the payment of royalties, then Justice will likely get involved in a legal solution to this privately funded effort."

Remember Yahoo?

It's not particularly surprising that DoJ is delving into the Google Books deal, Ryan Radia, information policy analyst with the Competitive Enterprise Institute, told the E-Commerce Times. "It has been actively keeping watch on Google for a while. Its deal with Yahoo (Nasdaq: YHOO) was essentially derailed because of the looming threat of antitrust scrutiny."

The Google settlement does not have antitrust implications, Radia maintained. "It does not have an exclusive licensing agreement with Web publishers, for instance. Other companies, such as Yahoo or Amazon (Nasdaq: AMZN), could negotiate similar agreements."

There are some valid criticisms of the settlement, he allowed, but they are not antitrust-related. Rather, they have to do with intellectual property rights.

"That is not an issue that should involve the DoJ," Radia said.


Print Version E-Mail Article Reprints More by Erika Morphy


More by Erika Morphy

Google Bends a Little Toward Nexus One Customers
February 09, 2010
Google appears to be taking some customer objections to the Nexus One seriously, although its overtures may not be enough to warm customers to its new business model. For one thing, it has reduced the fee it would charge for early termination to $150, but customers would have to pay T-Mobile an ETF as well. It has also set up a direct support line for orders -- but not for tech support.
Does 'Nimble' Pricing Suggest iPad Won't Move?
February 09, 2010
Indications that Apple may lower the price of its new iPad have surfaced -- even though its not yet available for sale -- suggesting that the company may not be certain it hit the sweet spot for consumers. One big inhibitor for a lot of prospective buyers is the extra monthly charge for WiFi and 3G connectivity.
Report: iPad Will Propel Tablets Into Mainstream Use
February 08, 2010
Will Apple's iPad do for tablets what its iPod did for MP3 players? Quite possibly. The tablet market will grow quickly on the heels of the iPad's release, according to In-Stat, which forecasts 50 million of the devices will ship in 2014. Others are less optimistic, though. Notably, consumer interest in buying an iPad did not increase as a result of the product's unveiling, according to a Retrevo survey.
Don't miss a story -- sign up for our FREE e-mail newsletters and view the latest headlines at a glance.
Tech News Flash [ View Sample ]
E-Commerce Minute [ View Sample ]
ECT News Network Weekly Newsletter [ View Sample ]
9 Proven Techniques to Double your Sales.
Free eBook: Click here to download today.
Shortcuts
ECT News Network Information
Reader Services
Corporate
ECT News Network