By Walaika Haskins TechNewsWorld Part of the ECT News Network
11/14/08 1:39 PM PT
In December, AMD will release a software update that unlocks the ATI Stream acceleration capabilities already built into their ATI Radeon graphics cards. The result, according to the company, will be enhanced performance for applications optimized for the technology. AMD is already working with ISVs to develop versions of software applications that make full use of ATI streaming.
Increase Customer Sales with VerticalResponse Email Marketing! Quickly and easily send email newsletters, coupons & sales announcements to your customers – no technical expertise needed. Sign up for your Free Trial today and send 100 emails on us!
AMD (NYSE: AMD) announced Thursday it will release an update to its ATI (Nasdaq: ATYT) Catalyst driver in December. The free download will enable users to tap into their ATI Radeon graphics cards' heretofore hidden ATI Stream acceleration capabilities the company has already built into millions of the graphics cards.
This means any application that is written to make use of the graphic processing unit's (GPU) parallel processing abilities will see significant performance improvements, according to the company. The drivers will be made available around Dec. 10 and will instantly enable this ability, Terry Makedon, manager of software product management at AMD graphics products group, told TechNewsWorld.
"Consumers using desktop productivity applications like Adobe (Nasdaq: ADBE) Acrobat and Microsoft (Nasdaq: MSFT) PowerPoint can benefit from ATI Stream technology and application acceleration, as well as gamers and HD entertainment/home theater aficionados," he said.
Full Stream Ahead
ATI Stream makes use of the GPU outside of the traditional scenarios -- taking care of the desktop monitor and lighting up the pixels; rendering 3-D objects in applications, video processing, etc. It uses the GPU for computations that traditionally have been done on a central processing unite (CPU) but can benefit greatly by being processed on a GPU's parallel processing power, according to Makedon.
On the commercial or enterprise side, AMD is working with ISVs to accelerate applications for medical research, financial modeling and risk assessment, defense, oil and gas exploration and more.
"ATI Stream gives users a new and better way to speed up the applications that need it most, and AMD is expanding its strategy to aggressively advance the introduction of ATI Stream-enabled applications. ATI Stream-enabled software titles for entertainment, gaming and productivity are being released or are under development by a growing list of independent software vendors (ISVs), including Adobe, ArcSoft, CyberLink and Microsoft," explained Makedon.
To give users the opportunity to immediately use ATI Stream, AMD also plans to release on Dec. 10 a free downloadable version of its ATI Avivo Video Converter utility. This application enables transcoding of HD video up to 17 times faster than with the CPU alone, even when using a mainstream ATI Radeon HD 4000 series card, according to AMD.
Consumers with ATI Radeon graphics cards from the HD 2400, 2600, 2900, 3850, 3870, 4350, 4550, 4650, 4670, 4850 and 4870 series will be able to take advantage of the download. However, ATI Radeon HD 4000 series graphics cards are expected to provide significantly greater acceleration than previous generations due to ATI Stream optimizations unique to the current generation, noted Makedon.
Looking ahead, ATI Stream could be used with things like accelerating virus scanning or desktop search functions, he continued.
More CPU Than GPU
Both AMD and rivals like Nvidia have taken steps recently that extend the usefulness of the GPU and harness its compute power beyond simply rendering graphics.
The sophistication of GPUs has evolved to the point where general computations can be done directly through them and not just by the CPU alone, Markedon pointed out.
"ATI Stream allows applications, outside of gaming, to automatically run on either processor, depending on whichever one is capable of running it faster," he added. The technology is traditionally used by early adopters in academic, scientific and financial institutions.
AMD's Big Hopes Ride on Small Shanghai Chips November 13, 2008
AMD has announced the immediate availability of its new quad-core Shanghai 45-nanometer Opteron processors for servers. The chip's design focuses on virtualization features. It represents a follow-up to the company's Barcelona processor, which suffered delays that effected the brand's overall image. With the on-time arrival of Shanghai, AMD hopes to recover.
Related Stories
AMD, HP and How Crisis Can Drive Major Changes October 13, 2008
Companies often respond to crisis by implementing changes they otherwise wouldn't, and that's just what has happened at AMD, writes columnist Rob Enderle. HP is failing to change, he goes on to say, and that could cost the company dearly.
AMD Divides Operations to Conquer Intel October 07, 2008
AMD has cut a deal to divest itself of its manufacturing operations, while maintaining a hefty interest in the company that will take them over. An investment firm owned by the government of Abu Dhabi is providing capital to the tune of $6 billion to effect the split, which is expected to make AMD much more competitive with Intel.
Related News Alerts
More by Walaika Haskins
ZeeVee's Zinc Browser Gets Web TV Right April 29, 2009
The Zinc Browser from ZeeVee updates the old Zviewer with tighter navigation and better catalog options. The finished application offers a great way to find TV shows and movies anywhere on the Web, regardless of whether they're hosted by Hulu, CBS, Netflix, Amazon's on-demand service or others.
Game Sales Sputter, 'GTA' Fails to Steal the Show April 23, 2009
It may appear as though the video game industry is beginning to join the economy at large in its slump, as March numbers from NPD were less than encouraging. However, a year-over-year perspective is difficult due to the timing of game releases and holidays. Meanwhile, Take-Two hasn't seen much success in introducing its violent "GTA" series to the Nintendo DS.
Can Microsoft Win the Online Game? April 16, 2009
Now that the major video game consoles have been on the market for two and a half years -- or more -- hardware sales have slowed considerably. Online services, however, still have room to grow. InStat says subscriber bases will take off in the coming years, and Microsoft's Xbox platform may come out the big winner.
Headline Feeds
Talkback: 
