Welcome | Sign In
ECommerceTimes.com
Piracy

UK ISPs to Fling Wide Net for Music Pirates

Print Version
E-Mail Article
Reprints
UK ISPs to Fling Wide Net for Music Pirates

The six largest Internet service providers in the United Kingdom are together making a drastic move toward curbing online piracy. The companies have agreed to send warning letters to suspected illegal file-sharers.


How Much is 'Free' Costing You?
Learn how DaveRamsey.com saw a 567% uplift in ROI with Omniture. This complimentary guide and webinar cover the most important factors in selecting an analytics solution. Download Now.

British parents who don't know what their kids are downloading on the family computer may want to start paying more attention, thanks to a new antipiracy agreement among the six largest Internet service providers in the United Kingdom.

The U.S. music industry will no doubt track developments in the UK. That's because the effort, announced by BT, Virgin Media, BSkyB, Orange, Carphone Warehouse and Tiscali, will start with warning letters to suspected illegal downloaders but could eventually include penalties like online monitoring and reduced Internet speeds to households.

The plan is a compromise brokered by the British Phonographic Industry (BPI) and the UK's version of the FCC, the Office of Communications, or Ofcom. It's designed to forestall harsher proposals opposed by British ISPs such as a "three-strikes-you're-out" policy -- a disconnection of high-speed Web access for repeat offenders. And it follows in the digital footsteps of French proposals that lean heavily on ISPs to police user behavior.

US Music Industry Reaction

The International Federation of the Phonographic Industry applauded the agreement. "It shows that the process of engaging ISPs that was set in motion in France last year is gathering real momentum internationally," says IFPI CEO John Kennedy.

"The British government has demonstrated that it wants ISPs to join in an effective partnership with creative industries. ... This is very good news for a music sector, which is developing new business models but which can only succeed if the widely acknowledged problem of online piracy is resolved," he added.

The Recording Industry Association of America (RIAA) has already begun chasing down college students and others who have illegally downloaded large amounts of music and threatened them with legal action if they don't pay fines.

Can It Work in iTunes' Backyard?

"It's clearly an issue of whether they can raise a threat that people will believe," Ezra Gottheil, an analyst at Technology Business Research, told the E-Commerce Times. "If there's a reason to believe that they can identify illegal downloaders and then warn people first, I think they will have some effect on the downloading of music."

However, it's not clear whether harsher penalties like a slowing of Internet speeds or online monitoring would scare off illegal downloaders in the U.S. -- or whether American ISPs would go along, Gottheil noted. "Most likely, people will find less detectable forms [of downloading]. ... The more aggressive music sharers will find ways to hide their activity."

A Downloading Tax Proposed

Another British proposal floating among government officials there focuses on charging Internet users an annual fee for downloading music, with the proceeds going to help the music industry recover lost sales Download Free eBook - The Edge of Success: 9 Building Blocks to Double Your Sales due to piracy.

Don't expect that solution surface anytime soon in the U.S., Gottheil commented. "It seems to me that that would be viewed as a penalty for those who legitimately download."


Print Version E-Mail Article Reprints More by Renay San Miguel


More by Renay San Miguel

Sony Talks Up Plans for Digital Media Superstore
November 20, 2009
Sony is one of the few companies in the world with an ecosystem of hardware and services that could match Apple's. It just doesn't mesh together nearly as smoothly as Cupertino's. Sony executives want to change that. They've announced plans to build an online network that ties in many of the company's products and allows users to download a wide variety of content.
Playboy's Bunny Couldn't Make the Hop to the Web
November 20, 2009
The party may be winding down for Playboy. Buyers may be attempting to wheel a deal for Playboy Enterprises, which could in turn bring an end to a publication long past its heyday. It seems that a magazine that was one of the first to storm the barricades of censorship couldn't conquer 21st-century cyberspace.
AOL Spinoff May Send Third of Workforce Reeling
November 19, 2009
When it parts ways with Time Warner next month, AOL will likely begin laying off as many as 2,500 workers, about a third of its staff, the company said. The once-mighty portal and Internet service provider faces the task of redefining itself and deciding which of its assets to keep and which to let go. There's still some hope for the company that gave millions their first glimpse of the Internet.
Don't miss a story -- sign up for our FREE e-mail newsletters and view the latest headlines at a glance.
Tech News Flash [ View Sample ]
E-Commerce Minute [ View Sample ]
ECT News Network Weekly Newsletter [ View Sample ]
Shortcuts
ECT News Network Information
Reader Services
Corporate
ECT News Network