Welcome | Sign In
ECommerceTimes.com
Boardroom

Vodafone CEO Gets Out While the Going's Good

Print Version
E-Mail Article
Reprints
Vodafone CEO Gets Out While the Going's Good

After five years of sometimes grueling battles with Vodafone's board over the direction the company would take, CEO Arun Sarin appears to be vindicated. The company swung to profit for the year ended March 31, and on that high note, the chief has decided to call it quits.


Listen to Your Customers, Grow Your Bottom Line.
Learn how loyal customers can be your best advocates for evangelizing your products and brand, while helping you to dramatically gain new business. Download "Customer Experience Management: Engaging Loyal Customers to Evangelize Your Brand."

"Quit while you're ahead" is one nugget of conventional wisdom that few CEOs appear to heed, at least judging by the number of executives who have left companies at the behest of shareholders -- or, worse, regulators.

Vodafone (NYSE: VOD) CEO Arun Sarin, however, appears to be an exception. Sarin, who has been at the helm of the British telecom for five years now, has guided the company to relatively safe ground after several years of rocky performance and some iffy acquisition gambits.

Now, with the company registering respectable profits, he has surprised many in the industry by announcing he will leave the company. Deputy Chief Executive Vittorio Colao will take Sarin's place and continue developing the strategies he set in motion over the last few years.

Sarin is stepping down on July 29. He has given little explanation for the move other than the timing is right. "We are well positioned strategically," he said.

Record Profit

Certainly, the company's recent earnings support Learn how SugarCRM will improve your business. Free Trial. Click here. his claim.

For the year ended March 31, Vodafone posted a net profit of US$13.25 billion on $70.2 billion in revenue, with total revenue rising 14 percent above year-ago levels.

"Profits were driven by cost-cutting, outsourcing programs, and favorable currency exchange rates," independent stock analyst Fred Ruffy told the E-Commerce Times.

Foreign currency fluctuations also played a role in the company's fortunes. "Although Vodafone reports results in British Pounds, it generates 60 percent of revenues from areas that use the euro," Ruffy said. "The euro appreciated about 10 percent against the Pound during that time."

Despite the positive results, the company is bracing for challenges in the near term. Rising inflation and food prices in the developing world, along with an economic slowdown, present challenges going forward, executives said in a conference call. This may be, in part, why shares of Vodafone are trading down 44 cents to $32.11.

Controversial Tenure

The main reason, however, is no doubt Sarin's departure. Sarin's tenure was marked with controversy -- illustrated by an institutional shareholders' vote that denied him re-election to the company's board in 2006. Sarin had clashed with the board over his international expansion efforts.

Key among these were his acquisitions in emerging markets, namely the nearly $11 billion purchase of India's Hutchison Essar, and Turkey's Telsim Mobil, a $4.6 billion deal. Vodafone also jettisoned certain operators in the established markets of Japan, Sweden and Belgium.

Ultimately, it appears that Sarin's vision was the correct one -- at least, based on the company's global customer base, which has jumped to 260 million from 120 million since he became CEO.

Also, "during those five years, shares have risen by roughly one-third," Ruffy noted.

New Questions

Among Sarin's most recent strategic moves have been further investment in China and South Africa. In both markets, the company already owns stakes in local operators.

"Sarin's departure leaves some questions about Vodafone's strategy going forward," Ruffy said. "In addition, it comes during a period of increasing global economic uncertainty. Consequently, shares -- which were trading down 12.8 percent year-to-date heading into the earnings news -- are not finding much buying interest following the news Tuesday morning."

Still, some observers say doubts about the company will be transient -- so long as Colao doesn't veer too sharply from Sarin's charted path.

"Sarin understands showmanship -- leaving investors wanting more," Peter Cohan, principal of Peter Cohan & Associates, told the E-Commerce Times.

"He beat expectations for earnings. Vodafone beat its revenue, operating profit and free cash flow guidance. And he shifted Vodafone from slower growing markets to more rapidly advancing ones," Cohan pointed out.

"He shed Vodafone's businesses in mature markets like Japan and Sweden, and expanded into countries like Romania, the Czech Republic, Turkey and India," added Cohan. "Vodafone will benefit as long as his successor continues his policies."


Print Version E-Mail Article Reprints More by Erika Morphy


Related News Alerts

Vodafone Activate Alert | Search Archives

More by Erika Morphy

Palm Beats Itself to a Pulp
March 19, 2010
Palm's inability to excite consumers over the Pre is a colossal marketing failure, suggested Patrick Gilbert, CEO of 4Smartphone. "This is not a tech or design issue -- the problem is they haven't been able to reach out to users or the developer community," he said.
Survey Totes Up Value of Excellent Online Customer Service
March 19, 2010
There's gold in the e-commerce hills for companies willing to take their customer service to a higher level. Consumers are willing to pay almost 11 percent more to get excellent customer service along with their purchases, according to an Ovum survey, yet few e-tailers meet that standard. Heading a list put together by StellaService, which commissioned the study, are Zappos.com, Diapers.com and BlueNile.com.
Twitter Flies the Coop
March 16, 2010
Twitter has found a way to flit around to other Web locales through a feature called "@anywhere." Amazon, eBay, The Huffington Post, YouTube and others will be able to open a Twitter window to users, allowing them to send and receive messages without leaving the site. Social media marketers are salivating at the possibilities.
Don't miss a story -- sign up for our FREE e-mail newsletters and view the latest headlines at a glance.
Tech News Flash [ View Sample ]
E-Commerce Minute [ View Sample ]
ECT News Network Weekly Newsletter [ View Sample ]
Shortcuts
ECT News Network Information
Reader Services
Corporate
ECT News Network