Headline Feeds
HP (NYSE: HPQ) on Tuesday introduced a new line of imaging and printer services designed for the needs of the enterprise market. A major component of the company's new offerings is a business partner accreditation, certification and test program. The products help enterprises manage, secure and simplify their imaging and printing environments and improve workflows to reduce costs and enhance productivity, the company said.
The new items include six HP LaserJet printers, an enterprise-class scanner for document capture and three access control printing solutions. In addition, HP is offering four printing services and an accreditation, certification and test program for HP's software solution development partners.
HP also extended the reach of its US$300 million "What Do You Have To Say?" global interactive marketing 
campaign to target large businesses. In the expansion, print and online advertising and interactive tools will showcase how 3M worked with HP to globally reduce its device count by 47 percent and save $3 million over two years.
"Eighteen months ago, HP began repositioning its hardware to select vertical industries. These solutions we are now introducing [are] a continuation of that market strategy," Todd Gregory, marketing manager of the imaging and printing group for HP's global enterprise business, told TechNewsWorld.
Offering ACT
The new HP Solutions Business Partner Accreditation, Certification and Test program (ACT) is the industry's first to accredit partners' internal processes, review their designs and certify their solutions, according to Gregory. The program is intended to give customers confidence in the quality and feature richness of the solution while reducing their implementation time and support costs.
The ACT program enables HP to ensure that the partner's internal development and support processes are prequalified using HP's criteria. ACT also helps HP make sure that applications have been tested to work with HP devices and software.
In order to qualify, partners in the program must demonstrate consistent, high-quality delivery of specific solutions built on HP's software development kits and the HP Open Extensibility Platform.
Ten partners, including Assentis, Capella Technologies and Captaris, are now accredited and have specific solutions in the certification process.
Securing Security
HP's Access Control Printing Solutions products are designed to help mitigate security and compliance risks, prevent fraud, protect data privacy and enhance device fleet management, Gregory said. The HP Access Control Secure Printing Solution delivers enhanced print security through authentication, authorization and auditing to track printer usage by device and user. It includes a breadth of authentication options ranging from network log-in to card-based capabilities.
Heightened security, HP said, also helps mitigate compliance risks and reduce paper waste by allowing print jobs to be encrypted and stored until the authorized user is ready to retrieve and print. The HP Access Control Job Accounting Solution is able to track detailed print, scan, copy and e-mail usage by device, user, department or cost center.
This provides users with the ability to account for print jobs effectively and aid in forecasting, internal billing and cost recovery.
Device and Document Capture
HP also announced the availability of six new HP LaserJet devices that can improve users' adherence to security and compliance regulations. The product rollout includes black and white and color, single and multifunction printer (MFP) series.
The HP Color LaserJet CM6040/6030 multifunction printer series is HP's top-of-the-line color laser MFP, featuring A3 printing, advanced finishing options and the HP Easy Select Control Panel. Prices start at $7,999.
The HP LaserJet P4510 printer series is HP's fastest single-function black-and-white laser printer. A new monochrome toner formulation enables fast print speeds of up to 62 pages per minute (ppm). Prices start at $1,599.
The HP Color LaserJet CP6015 printer series is designed for general office needs. The series provides A3-size printing and supports the widest range of media. Prices start at $3,899.
The HP LaserJet P4015/4014 is a single-function black-and-white printer with security capabilities that include private printing options. Prices start at $1,099.
The HP LaserJet M9040/9050 MFP, designed for ddepartments of 30 to 50 users features printing with copying and digital sending from the HP Easy Select Control Panel. Prices start at $9,999.
More Options
HP expanded its document capture portfolio with the introduction of the HP Scanjet N9120 Document Flatbed Scanner. This model is HP's first dedicated enterprise departmental-class scanner. The A3 flatbed scanner offers 50 ppm and an automatic document feeder.
The HP Scanjet N9120 integrates with HP Web Jetadmin print management software and includes Kofax Virtual ReScan Professional. New low-melt toner formulation reduces energy consumption as well, according to Gregory. The toner, available with the new HP LaserJet P4015/4014, is designed to melt at lower temperatures yet deliver print quality consistency at faster print speeds. As a result, it requires 15 percent less energy to reach fusing temperature. This enables a 10 to 15 percent improvement in printing system energy consumption per page, HP said.
Marketing Campaign
HP will build on its "What Do You Have to Say?" marketing campaign, which it introduced to the consumer and small and medium-sized business market segments last August. The new "Alternative Thinking About Printing" enterprise campaign is designed to accomplish three tasks, Gregory explained.
It's designed to inspire and empower customers to work with HP to optimize their imaging and printing infrastructures. Secondly, it's intended to manage their device environments and improve workflows.
Finally, the Print 2.0 Planner, a component of the interactive campaign, is designed to help enterprise customers optimize their imaging and printing infrastructures by revealing their potential to strategically achieve business goals by effectively managing their networks.
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