Yahoo! Inc. (Nasdaq: YHOO) closed down 1/16 at 27 15/16 Wednesday after a pair of analyst downgrades pushed the stock as low as 25 1/2 in intraday trading.
Analysts at CIBC World Markets and US Bancorp Piper Jaffray lowered their
ratings on the stock to buy from strong buy amid increasing signs that a
slow economy is putting pressure on Internet advertising 
.
US Bancorp Piper Jaffray said e-commerce growth at the company is proving slower than expected, and a weak stock market and potential economic slowdown reduce the likelihood of any near-term stock price appreciation. The firm expects the company to earn 49 cents per share this year and 57 cents in 2001.
Yahoo! shares are down from a 52-week high of 250 1/16.
The firms are just the latest to issue cautionary comments on Yahoo!, which analysts say is heavily dependent upon advertising. The market for online advertising has been suffering, with companies like DoubleClick and 24/7 Media warning that a slowdown in business will hurt results for the current quarter.
Last week, Robertson Stephens and Deutsche Banc Alex. Brown issued warnings about Yahoo!. A week earlier, a downgrade at W.R. Hambrecht sent the stock to a 52-week low.
Merrill Lynch, SG Cowen Securities, Dain Rauscher Wessels and Janney Montgomery Scott have all lowered their ratings on Yahoo! in recent months.
The online ad market is suffering primarily from the loss of its biggest
group of customers as dot-com companies either go out of business or cut
back on ad spending as they struggle to conserve cash.
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