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With SDK, iPhone Naysayers Have Few Arguments

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While iPhone naysayers will continue to find "killer" yet phony issues that disqualify Apple from the enterprise mobile phone market, there is one aspect of the iPhone business model that cannot be overlooked, and that's the explosion in development that's going to happen with a state of the art development environment.


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Apple's (Nasdaq: AAPL) Latest News about Apple iPhone SDK (software development kit) announcement last week was met with a mixture of glee and trepidation. If it weren't for continued problems in the subprime mortgage crisis, AAPL would have shot up US$20.

The fact that it didn't and the fact that Apple has had enterprise problems in the past is leading to a false sense of confidence by the naysayers that Apple cannot succeed fabulously. It's an irrational wish.

The Wisdom of the Blogs

The Fake Steve Jobs said it best:

"BackBerry is dead. Microsoft is dead. Windows Mobile is dead. Amazon is dead. Kindle is dead. Nokia is dead. Motorola was already dead but now they are even more dead. Google's Android is dead. Samsung is dead. LG is dead. Sony is dead. UTStarcom is dead. We've thrown $100 million into an iFund so people can build iApps to sell on iTunes and give us 30 percent of their iMoney. The coming onslaught of new applications will make iPhone the only smart phone Blackberry Professional Software from AT&T. Save up to 57% until June 6th. Click to learn more. that anyone in the entire world will ever want to use."

Dan Dilger at Roughly Drafted took a typical, thorough look at the iPhone business Over 800,000 High Quality Domains Available For Your Business. Click Here. model and compared it to the rest of the players. Clearly, Apple is in a much better, smarter position than Microsoft (Nasdaq: MSFT) Free Trial. Security Software As A Service From Webroot. Latest News about Microsoft and most of the other players.

Can't Be Counted Out Anymore

There's a lot of inertia in the PC community that is accustomed to being able to count Apple out in the enterprise and in the home PC market. Basically, they're living in a comfortable past of Microsoft good fortune and Apple blunders during the Sculley and Spindler era. The one thing that's left now is to hang onto the idea that Apple isn't so good at enterprise sales because the Mac hasn't succeeded brilliantly in the enterprise. Jason Perlow made that argument Friday at ZDNet. He claimed that if Apple were more open about things, corporate clients wouldn't be turning instead to Linux Verio brings something extra to Linux: reliability. Click to learn about free test. servers in the data center .

Another final refuge is the idea that since the iPhone was targeted, for the sake of market success, at consumers who have sole discretion and purchase authority, that the iPhone is forever marked as a consumer toy that can't check the enterprise boxes. Even if it can, businesses will never allow such an adorable device into the hands of their slaves. They might actually watch a movie. I suspect, from what I've heard, that Apple may be able to deal with that by allowing businesses to profile the functions they want to enable. I wouldn't underestimate Apple here.

Platform With Most Developer Activity Wins

While iPhone naysayers will continue to find "killer" yet phony issues that disqualify Apple from the enterprise mobile phone market, there is one aspect of the iPhone business model that cannot be overlooked, and that's the explosion in development that's going to happen with a state of the art, Xcode, OS X, OpenGL, and Cocoa development environment. No other manufacturer has been able to invest in a remotely similar technology because they were strapped for money -- thanks to being ripped off by the carriers in subsidy deals that diluted their brand, profits and imagination.

In a note to investors Friday, Gene Munster absolutely nailed it. He said: "The platform with the most active developer community will likely win the battle in the mobile computing arena." By Labor Day, there may well be 1,000 native apps for the iPhone.

As some people are fond of saying, you can take that to the bank. That's where Apple will win, and businesses who still want to hold the iPhone at arms length may do so for emotional or political reasons. They'll do it with fanfare, and publications will write profile stories on them proving that the iPhone isn't for everyone. Meanwhile, Apple will just keep on making big money, gain market share, and cleverly leverage its competitors right into bankruptcy and obscurity.

© 2008 The Mac Observer, Inc.. All rights reserved.
© 2008 ECT News Network. All rights reserved.

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