Welcome | Sign In
ECommerceTimes.com
Tech Stew

Jesuits Push Everlasting Life on Second Life

Print Version
E-Mail Article
Reprints
Jesuits Push Everlasting Life on Second Life

Jesuit scholar Antonio Spadaro is advocating that Catholics should become cyber missionaries in the virtual realm Second Life and sites like it. Perhaps participants have spiritual needs that need to be served, Spadaro advocates. Because Second Life mirrors social activities in the real world, such spiritual counseling has its place in the artificial world, according to analysts.


eMarketer Whitepaper: Optimizing the E-Commerce Experience
From the Web to the Contact Center, are you prepared to proactively engage and keep your savvy customers? Read how e-commerce leaders are optimizing their sites with ratings, reviews, live help, Web analytics, mobile and more.

What should the virtual world do when a neighborhood becomes a den of iniquity? The only appropriate response is to dive in and clean it up, according to Jesuit scholar Antonio Spadaro.

In an article in the Catholic journal La Civiltà Cattolica, Spadaro writes that Second Life and sites like it should be considered locations for mission work, just as on the real Earth.

The article appears in a publication that serves as a Jesuit mouthpiece and is cleared by Vatican authorities before release. While the location may seem offbeat, the message is age-old. Rather than judge those who participate in Second Life, Catholics should consider participating themselves to understand the people there and how their spiritual needs might be served, Spadaro urges.

Where Angels Fear to Tread

Because gambling, pornography and illicit drugs pop up in most any Internet search or spam-filled inbox, one might assume that churchgoers would avoid the Web in order to avoid exposure to sin. However, there are real people behind those online avatars, points out Spadaro. Those people seeking connection and adventure on Second Life also may be seekers in the larger sense, he speculates.

In fact, Second Life is more of a social network than a game or a commercial site, Mike Goodman, director with Yankee Group's consumer research group, told LinuxInsider. So, why wouldn't we expect to see all the things that go on in social circles also show up in their online counterparts? In that context, spiritual counseling -- even outright evangelism -- seems to fit into the larger picture of humans in groups.

Virtual Morality

Where the lines blur is when the service or site creators themselves try to establish codes of morality, Rob Enderle, principal analyst with Enderle Group, told LinuxInsider. Activities that are objectively illegal are relatively easy to identify -- child pornography, for example.

However, saying that a particular human activity is "right" or "wrong" and banning it from a particular online realm may be pushing things too far, Enderle notes, especially one in which real-life people often try on identities that may differ substantially from their day-to-day selves. Much of the hype surrounding sensational news reports of anonymous sex and wild behavior on sites such as Second Life mistake real life for virtual life, he noted.

Still, however fantasy-based avatars may be, people tend to display behaviors in the virtual world that are remarkably similar to those occurring in the real world, Enderle noted. Those behaviors might include exploring different thoughts and feelings. It makes sense, then, that there is no particular reason that those thoughts and feelings wouldn't, or couldn't, be religious ones.

Life as We Know It

Thus, the invitation to Catholics to enter Second Life, learn about it and its inhabitants, and express their own spiritual beliefs can be taken as just another indication that online social networking is becoming more and more intertwined with offline experience.

In a world where any given day could include a Jehovah's Witness knocking on the door or a billboard directing us to certain biblical passages, we might now also encounter a Catholic proselytizer online.

Those things may happen just after a job interview -- online or off -- or just before a chat with a far-flung friend, by cell phone or avatar. We may receive an e-mail Increase Customer Sales with Email Marketing -- Free Trial from VerticalResponse warning that the end of the world is near, along with a disconnection note from the phone company warning about an overdue bill.


Print Version E-Mail Article Reprints More by Kimberly Hill


More by Kimberly Hill

Apple's Remote: An App Near to My TV-Hungry Heart
February 05, 2009
If you think free iPhone apps are worth the price, think again -- especially if Apple is the developer. Remote is one freebie that you're going to want to use every time you turn on your TV. And keep using for hours, even if you don't make a single phone call or surf to a single Web site. There's a method to Apple's generosity: It hopes you'll never put your iPhone down.
Boxee Gives New Meaning to Plug and Play
February 04, 2009
If you're longing for media convergence but not yet sure you want to spend big bucks to make it happen in a still-shifting television landscape, Boxee might be just the app for you. MacNewsWorld reviewer Kimberly Hill, who's been testing the alpha release with her Mac, considers it a great way to wait until the dust settles.
The Plight of Advertisers in a Multichannel World
January 09, 2009
Consumers increasingly expect device independence in accessing content, indicates a new survey from Deloitte. The trend is most pronounced among younger people, but Baby Boomers and older adults -- those likely to be bigger spenders -- are also mixing it up. What's an advertiser to do?
Don't miss a story -- sign up for our FREE e-mail newsletters and view the latest headlines at a glance.
Tech News Flash [ View Sample ]
E-Commerce Minute [ View Sample ]
ECT News Network Weekly Newsletter [ View Sample ]
Shortcuts
ECT News Network Information
Reader Services
Corporate
ECT News Network