Welcome | Sign In
ECommerceTimes.com
Business

Microsoft Scoops Up Tellme

Print Version
E-Mail Article
Reprints
Microsoft Scoops Up Tellme

Microsoft's acquisition of speech recognition firm Tellme could propel the software giant into several new niches, including voice-activated customer service and mobile search. "We've made great strides in speech technologies but have only scratched the surface of what is possible," said Jeff Raikes, president of the Microsoft Business Division.


Success is just a matter of knowing the right "secrets." Download the free eBook, "The Edge of Success: 9 Building Blocks to Double Your Sales." You will discover the fastest, most effective ways to grow your business and still have time to live your life.

Microsoft (Nasdaq: MSFT) on Wednesday confirmed that it plans to acquire Tellme, a privately held speech recognition vendor. The deal Increase Customer Sales with Email Marketing -- Free Trial from VerticalResponse gives Microsoft functionality in Tellme's core competencies: voice-activated nationwide directory assistance, enterprise customer service and voice-enabled mobile search.

Founded in 1999, Tellme doesn't have the name recognition of Microsoft, IBM or Intel (Nasdaq: INTC), but millions of people use its services every day when they call directory assistance. Businesses use Tellme to provide voice-access to customers for services ranging from banking to package-tracking.

More to Come

Potential areas of development include hosted voice-enabled customer service solutions that complement the unified communications offerings and voice user interfaces in existing Microsoft products, and search services that integrate with Live Search for mobile offerings.

"We've made great strides in speech technologies but have only scratched the surface of what is possible," said Jeff Raikes, president of the Microsoft Business Division. "The acquisition of Tellme will bolster Microsoft's existing speech capabilities, bringing both immediate and longer-term value to our customers and partners."

Financial terms of the acquisition were not announced. The deal is expected to close in the second quarter of 2007. Tellme, which has more than 320 employees, will continue to operate from its Mountain View, Calif., headquarters as part of the Microsoft Business Division.

Synergies and Other Drivers

The immediate uses for this application are in mobile and phone search, Rob Enderle of the Enderle Group told the E-Commerce Times. "Those are the low hanging fruit."

Now dominated by cellular network providers -- at US$1 per call -- cell phone search would likely prove very lucrative for Microsoft.

A voice recognition platform such as Tellme's would also complement Microsoft's Software as a Service product offerings, Todd Landry, senior vice president of Sphere Communications, told the E-Commerce Times.

"Tellme is structured as a set of services. In terms of potential synergy, one thing to consider is that SaaS would be a stronger product with voice-recognition enablement," he pointed out.

Voice-Directed Computers

There are longer-term opportunities as well, Jim Peake, founder and CEO of My Success Gateway and former vice president of sales Download Free eBook - The Edge of Success: 9 Building Blocks to Double Your Sales of AudioPoint.net, a voice recognition gateway, told the E-Commerce Times.

"Microsoft's acquisition of Tellme is the natural progression of providing a voice interface to the Net -- or what Tellme calls 'DialTone 2.0.' It will be consumers who benefit the most," Peake noted, "with the combined speech scientists working together to achieve an easy to use IVR (interactive voice recognition) experience."

One niche, in the longer term, could be voice-to-text recognition. Voice command for computers or other assisted devices already works well, Enderle said, "because there is a set number of commands someone would give to a computer."

Voice to text, though, has been something of a disappointment, with the applications stumbling on such nuances as punctuation and grammar ("too" versus "two," for instance).

Some of these issues are on the verge of being resolved, Enderle said.

"The limitations had to do with processing power," he explained, "and just recently, the hardware was developed to provide that."


Print Version E-Mail Article Reprints More by Erika Morphy


More by Erika Morphy

Windows 7 Flies Off the Shelves
November 06, 2009
Early sales figures on Windows 7 boxed software suggest a high level of consumer enthusiasm for the OS. Unit sales were a whopping 234 percent higher than Vista's out of the gate. The revenue haul was not as impressive, as Microsoft offered sharp discounts to spur presales. Also, sales of PCs with Windows 7 preinstalled have been lackluster -- but October is historically a weak month for PC sales.
Southwest Doesn't Fool Around
November 06, 2009
Either Southwest Airlines had better deals for my favorite route than its competitors or its superior Web site tools made it easier for me to ferret them out. Either way, kudos to Southwest. In the not-so-hot department were the airline's long list of what passengers weren't allowed to do and its very short list of what Southwest was obliged to do for them. Left me feeling a little chilly.
Commerce Search Puts Google Inside Retailers' Catalogs
November 05, 2009
Google has launched a new cloud-based search tool targeting enterprise-level e-commerce operations, just in time for the 2009 holiday selling season. Commerce Search provides a set of features designed to improve the relevance of results for consumers searching a retailer's own product catalog, while boosting cross-selling opportunities.
Don't miss a story -- sign up for our FREE e-mail newsletters and view the latest headlines at a glance.
Tech News Flash [ View Sample ]
E-Commerce Minute [ View Sample ]
ECT News Network Weekly Newsletter [ View Sample ]
Shortcuts
ECT News Network Information
Reader Services
Corporate
ECT News Network