Welcome | Sign In
ECommerceTimes.com
News

Stock Watch: AOL Deal Carries Office Depot

Print Version
E-Mail Article
Reprints
Stock Watch: AOL Deal Carries Office Depot


eMarketer Whitepaper: Optimizing the E-Commerce Experience
From the Web to the Contact Center, are you prepared to proactively engage and keep your savvy customers? Read how e-commerce leaders are optimizing their sites with ratings, reviews, live help, Web analytics, mobile and more.

Shares of Office Depot were up 1-7/8 to 23-5/8 in early trading today after the office-products company announced a one-year marketing deal Increase Customer Sales with Email Marketing -- Free Trial from VerticalResponse with America Online (NYSE: AOL).

Office Depot will now be promoted to more than 3.5 million small and home-based business people who use AOL and the AOL-owned Compuserve service.

It's hard to gauge how this deal will pay off for Office Depot, especially because we don't know how much the company is paying America Online. The deal should be good for a nice run-up today, but the stock is already near its 52-week high of 26, and might not have much more room to climb.


Print Version E-Mail Article Reprints More by Andy Wang & James Hollander


More by Andy Wang & James Hollander

Stock Watch: iTurf Raises IPO Price Again
April 08, 1999
Navarre Gets Cozy With Linux
April 08, 1999
Stock Watch: Stellar Debut for Vitria
September 20, 1999
Don't miss a story -- sign up for our FREE e-mail newsletters and view the latest headlines at a glance.
Tech News Flash [ View Sample ]
E-Commerce Minute [ View Sample ]
ECT News Network Weekly Newsletter [ View Sample ]
Shortcuts
ECT News Network Information
Reader Services
Corporate
ECT News Network