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Stock Watch: Pets.com Gets Exclusive on Yahoo!

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By Nora Macaluso
E-Commerce Times
03/20/00 12:00 AM PT


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Pets.com (Nasdaq: IPET) was up 13/16 to 6 13/16 Monday after the online pet-product retailer said its site will be featured on Yahoo!, putting its pet products in front of Yahoo's 120 million users.

Pets.com will be the only pet retailer on Yahoo! Shopping, the site's main shopping page, for an agreed-on period of time. The site will continue to be listed on Yahoo's Pet and Animal Supplies category and will also run banner ads and graphic links on targeted keyword-search result pages on Yahoo!.

The San Francisco, California-based Pets.com went public in February at $11 a share.

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