By Keith Regan E-Commerce Times
07/23/02 12:29 PM PT
There are no black-and-white answers to these questions. The entire debate, from
Microsoft all the way back to the railroads, has been fought in the gray area.
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The Federal Trade Commission (FTC) must
be lacking work these days. Maybe the slowed economy
and depressed market have given the FTC too few mergers to squash.
How else do you explain the decision to convene a three-day powwow to engage the
never-ending debate over whether states or private companies are hindering e-commerce
growth?
They can't possibly think they're going to come to any conclusions.
We Said, They Said
The fact is that the debate the FTC is going to sponsor is just that, a debate: an
academic, an intellectual and -- maybe above all -- a philosophical exercise.
And no matter how eloquent the arguments, no matter how compelling the
evidence, those who believe in regulation will never be swayed, and those who think
government can only harm business will never think otherwise.
No doubt the Republican administration is interested in having this debate while it
controls the White House and half of Congress. But the FTC is playing it down the
middle, saying it will invite representatives of both sides of the issue to address
each of the industries where claims have been made that competition is being strangled.
That's good. But it's also pointless.
Lose-Lose Situation
Take the Orbitz case, for example.
The two sides can't agree on whether Orbitz threatens competition. Also, they have vastly
different interpretations of the same document. Last month, Orbitz issued a press release
saying a Department of Transportation report found that the company is not a threat
and actually helps consumers.
Was the report true? Well, sort of. The report was also rife with qualifiers. The big
"but" came in the form of the old wait-and-see, with the DOT saying that the Orbitz
case bears watching well into the future.
Of course, the forces in favor of regulating Orbitz pounced on the parts of the report
that would lend them support, choosing to ignore the parts where the DOT said
everything seems acceptable so far.
So if two sides can't reach agreement on what a report says, how is any consensus
possible on bigger questions? Questions like, "Do state regulations really prevent
alcohol sales to minors, or were they just enacted at the behest of liquor distributors
to protect turf?" or, "Is it essential that real estate sales be handled by someone with
a physical presence in a state?"
Into the Muck
There are no black-and-white answers to those questions. The entire debate, from
Microsoft (Nasdaq: MSFT) all the way back to the
railroads, has been fought in the gray area.
And there it is likely to stay. The balance might shift from time to time toward more
or less regulation, depending on who has the power and the votes. But it will never
change dramatically.
Then again, so what? E-commerce might be bumping up against some barriers, but it hasn't
exactly fallen down in the process. As long as growth continues, the idea that anyone is
undercutting e-commerce is a hard sell.
Looking to Government
Looking to government to knock down those barriers is the wrong approach -- even if it's
the easiest approach.
Government rarely helps when it gets involved. Besides, regardless of who
tries to hold it down, e-commerce is going to be strong enough to break down any barrier
in its way. It's only a matter of time.