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Stock Watch: Big Day For BeFree

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Stock Watch: Big Day For BeFree

By Andy Wang
E-Commerce Times
11/30/99 12:00 AM PT


Is Your Website Killing Customer Confidence?
Your Website's privacy policy can be a key factor in a customer's decision to do business with you, and it is vital to ensuring you don't run afoul of your online legal and regulatory responsibilities. Need more reasons? Read on.

The stock of affiliate marketing company BeFree (Nasdaq: BFRE) made a lot of noise on Monday as the quiet period surrounding its initial public offering ended. Shares of BeFree rocketed nearly 33.5 percent, climbing 11-5/8 to 46-3/8, after the stock received a strong buy rating from Dain Rauscher Wessels and buy ratings from Donaldson Lufkien & Jenrette and Hambrecht & Quist. Of course, all three of these firms were part of BeFree's underwriting team.

BeFree has a lot of going for it, namely a top-notch list of customers. The company's clients include eToys, priceline.com, Xoom.com, PlanetRx.com, CNET, barnesandnoble.com, Network Solutions, Travelocity.com, Compaq, Lycos, Mercata, GoTo.com, MP3.com, Ask Jeeves and dozens of others. BeFree announced Monday that it has added Stamps.com, Intuit and shockwave.com as customers.

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