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New Year, Same Old CyberRebate Nonsense

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New Year, Same Old CyberRebate Nonsense

Given the lengths to which the company's former customers are going, it seems pretty obvious that it's no longer about money at all, but revenge.


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The Enron bankruptcy -- all US$60 billion of it, complete with political shockwaves and thousands of evaporating pensions -- should put the dot-com devastation into perspective. And for most of us, it probably does. After all, even e-commerce flameout champion Webvan couldn’t nose over the $1 billion bar.

But size apparently doesn't matter as much as one might think. For sheer volume of self-pity and vitriol, there is still nothing that can touch CyberRebate.

Happy Anniversary

It's been more than nine months since CyberRebate abruptly folded up shop, leaving hundreds of shoppers in the lurch. You know the shoppers in question: They're the ones who spent $150 for DVDs based on a promise that they'd get almost all of their money back.

To hear former CyberRebate customers describe it, as they do endlessly in online forums, they are the ones whose life savings and retirement accounts went up in smoke, the ones whose former CEO is bashfully pleading the Fifth before Congress.

In reality, CyberRebate victims have found plenty of other scapegoats to blame as the bankruptcy proceeding creeps forward at a turtle's pace. Many already have begun to recover their losses by suing credit card companies.

Cyber Chatterboxes

The most active message board has been marked recently by occasional success Download Free eBook - The Edge of Success: 9 Building Blocks to Double Your Sales stories of former CyberRebate customers foisting their own foolhardy purchasing decisions onto their credit card companies.

A round of cyber-cheers went up on the board when the Feds shut down NextBank, a unit of NextCard. Some posters said they hope other credit card companies will be next. In fact, wishing for the demise of various credit card companies is a recurrent theme on the boards, as if forcing others to endure the same misery will somehow help CyberRebate's victims get their money back.

In fact, given the lengths to which the company's former customers are going -- easily witnessed in the play-by-play of a dozen court cases nationwide -- it seems pretty obvious that it's no longer about money at all, but revenge.

Bitter Lessons

This brings us back to other bankruptcies, notably the Enron debacle. While I'm sure they'd all secretly love to wring the necks of their executives, the bulk of Enron employees have behaved admirably.

I watched one woman calmly talk about how her life savings had been plundered and how her retirement had to be pushed back years to make up for the losses. And she did so without a hint of bitterness.

It's hard to imagine, really. Maybe she and others from Enron are still in shock. Then again, maybe they're just adults who realize that it won't do any good to sit around and sulk or scan the horizon for potential scapegoats. What happened happened.

And the funny thing is, the vast majority of Enron employees don't bear any culpability. They didn't know that books were being cooked like five-course meals in the executive suite.

Stuck in a Rut

The same can't be said about CyberRebate's victims. To their credit, many do recognize that they got a bit greedy. One poster suggested the victims' group hold a planned meeting in Las Vegas, since all the site's customers had a little gambler in them.

It will be a year in May since CyberRebate went bankrupt, but many of those who were burned seem unable to move on. Some have learned enough about bankruptcy and fraud law to pass the bar exam. Others have fought credit card companies and won -- no easy task and a feat to be applauded.

Most still can't pass up an opportunity to wash their hands of any responsibility for their lost money, though. Their anger and resentment was justified, but only to a point.

They may have memorized the bankruptcy code, but many of them still have a lot to learn.

What do you think? Let's talk about it.


Note: The opinions expressed by our columnists are their own and do not necessarily reflect the views of the E-Commerce Times or its management.


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Talkback: Join the Discussion.
IS THIS TRUE? "former CEO is pleading the Fifth before Congress"?
NotaReganFan
Posted 2002-02-23
Mr. Regan- ...
Re: IS THIS TRUE?
Reenboe
Posted 2002-02-26
Narf...(NotaReganFan :) .... I'm not sure but I think that Mr. Regan might be referring to ...
Re: IS THIS TRUE?
NotaReganFan
Posted 2002-02-26
Reenboe- ...
Re: New Year, Same Old CyberRebate Nonsense
jhughe90
Posted 2002-02-19
I would say it is a terrible comparison between Enron and Cyberrebate. Enron is about bad ...
Re: New Year, Same Old CyberRebate Nonsense
NotaReganFan
Posted 2002-02-19
So what would you have us do? Just take our losses and move on? WHY? You would not fight if you ...
Re: New Year, Same Old CyberRebate Nonsense
workinghard
Posted 2002-02-19
Wow, mister, where I come from your posts would be considered fighting words. Did you stop to ...
Re: New Year, Same Old CyberRebate Nonsense
NotaReganFan
Posted 2002-02-21
Mr. Regan ... ahhh, I mean "Jack" (whatever you want to be called today), I still would like to ...
Re: New Year, Same Old CyberRebate Nonsense
workinghard
Posted 2002-02-21
Sorry, I am not Keith Regan. I don't know the man, and know nothing about him beyond what he ...
Re: New Year, Same Old CyberRebate Nonsense
Reenboe
Posted 2002-02-22
...oh, so just because you don't agree that the example corresponds with our situation makes it ...
Re: New Year, Same Old CyberRebate Nonsense
workinghard
Posted 2002-02-22
You just don't get it, Reenboe. Insurance companies settle cases all the time because they don't ...
Re: New Year, Same Old CyberRebate Nonsense
galaxy10
Posted 2002-02-23
JackBenimble, I'm just curious. I don't understand your point of view at all. Are you saying you ...
What I Do or Don't
Reenboe
Posted 2002-02-22
(Cont'd)... ...
Re: What I Do or Don't
workinghard
Posted 2002-02-26
Reenboe, ...
What I Do or Don't
Reenboe
Posted 2002-02-22
What the rest of the world thinks is irrelevant. If Judge Judy is presiding over my case, it's ...
Re: New Year, Same Old CyberRebate Nonsense
NotaReganFan
Posted 2002-02-22
Also, Jack, to redirect. Small claims court judges ARE ruling in our favor. (Yes, some Credit ...
Re: New Year, Same Old CyberRebate Nonsense
NotaReganFan
Posted 2002-02-22
We wouldn't dream of it . . . unless the casinos put it in writing!!! ...
Re: New Year, Same Old CyberRebate Nonsense
NotaReganFan
Posted 2002-02-22
ya gotta love THAT!!!
Talk About Tunnelvision!
Reenboe
Posted 2002-02-19
Gosh Jack...so you're suggesting that perhaps NotaReganFan cut to the chase with his/her point ...
Re: Talk About Tunnelvision!
workinghard
Posted 2002-02-20
The reality is that I could care less what you or Regan or anyone else says about this matter. ...
Jack Not-Too-Quick (Pt 2)
Reenboe
Posted 2002-02-20
...(Cont'd)... ...
Re: Jack Not-Too-Quick (Pt 2)
workinghard
Posted 2002-02-20
Gee Reenboe, ...
YAY YAY, MAKE 'EM PAY!!!
Reenboe
Posted 2002-02-22
From the East, To the West, CRRA is the best! We're gonna B-E-A-T beat 'em, B-U-S-T bust 'em, ...
Jack Not-Too-Quick
Reenboe
Posted 2002-02-20
Gee Jack, for someone who couldn't care less about what I, Mr. Regan or anyone else thinks, I ...
Re: New Year, Same Old CyberRebate Nonsense
NotaReganFan
Posted 2002-02-19
Unfortunately, Mr. Regan is one of those reporters who is very bad at research. A good reporter ...
Re: New Year, Same Old CyberRebate Nonsense
honestjohn
Posted 2002-02-19
Please research the law on sales and credit cards before you ramble about customers who were ...
Re: New Year, Same Old CyberRebate Nonsense
sln88
Posted 2002-02-18
your article stunk. why don't you try to find out the real story before you go and judge other ...
Re: New Year, Same Old CyberRebate Nonsense
galaxy10
Posted 2002-02-18
I didn't buy anything from Cyberrebate, but if I had, I would expect my credit card to protect ...

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