By Nora Macaluso E-Commerce Times
06/28/01 7:30 PM PT
A number of e-tailers have dropped the dot-com part of their name in a
bid to re-position themselves, including Beyond and the now-defunct Kozmo.
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E-commerce service provider Beyond.com
(Nasdaq: BYND) announced Wednesday that it will now be known
simply as Beyond, after shareholders approved the name shortening as part of a
plan to shift away from e-tailing.
The name change, said president and chief executive officer
Ron Smith, reflects the change in Beyond's core business.
Shareholders at the company's annual meeting Tuesday also approved a
reverse stock split and the possible sale of a stake of 20 percent or more
to Investwell Investments, Beyond announced after the close of trading.
In its bid to turn a profit, Beyond is concentrating on its e-commerce management
and services business. The company started life as an online seller of software, but
then reorganized to operate online stores for others.
Beyond's Target
Beyond said it plans to focus on operating e-stores for a limited number of
high-volume manufacturers, software developers and systems manufacturers.
Citing the "difficult economic environment," however, Smith
said that sales have "not ramped as much as we would have liked."
Even so, the CEO said, new, expanded agreements to operate
online stores for McAfee and Borland, along
with a soon-to-be-announced deal for 13 international stores,
will make up "a significant part of the foundation of
e-store revenue needed to achieve profitability."
Beyond the Books?
Beyond has cut expenses by more than 60 percent over the last four quarters,
Smith said.
For the first quarter ended March 31st, Beyond reported revenue of US$12.7
million, up 66 percent from a year earlier. The company posted a loss before
interest, taxes, depreciation and other items of $5.7 million, or 12 cents
per share, compared with a year-earlier loss of $19.0 million, or 51 cents.
Beyond, which reported first-quarter results on April 26th, is projecting a
profit -- before interest, taxes, depreciation and amortization -- in the
first quarter of 2002.
Beyond's Split
The reverse stock split, with a ratio of one to three to one to 15, will be at the
discretion of the company's board. The split would bring the company's stock
price above the Nasdaq's required $1 minimum.
Beyond, like others in the e-commerce industry, has seen its stock slide in
recent months. Shares of Beyond closed Thursday at 25 cents, up from a 52-week
low of 13 cents, but well below the $30 level they reached in 2000.
Being Listed
Beyond has twice faced a possible delisting from the Nasdaq.
On May 16th, Beyond said that Nasdaq would continue to list
its stock while the e-tailer put its restructuring plan in place, provided that the stock
price hit the $1 level by July 3rd.
In September 2000, Beyond escaped
delisting when a debt exchange offer lifted its net worth above the $4
million Nasdaq minimum.
business. The company started life as an online seller of software, but
then reorganized to operate online stores for others.
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