By Nora Macaluso E-Commerce Times
06/14/01 4:41 PM PT
The FTC and FDA said that e-mail warnings sent to 48 Web sites that marketed colloidal
silver as a cure for, or guard against, serious diseases have resulted in 27 percent
of the sites removing or changing their claims.
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The U.S. Federal Trade Commission (FTC)
said Thursday it has brought enforcement actions against six
companies for making false claims about health products sold over the Internet.
Five of the companies agreed to settle the charges, and the
FTC is pursuing the sixth case in U.S. District Court. The
cases involve the hormonal supplement DHEA, St. John's Wort,
colloidal silver and other products the companies allegedly claimed could
treat or cure cancer, AIDS, arthritis and other conditions.
The FTC said the new cases, part of a coordinated effort with
the U.S. Food and Drug Administration (FDA), Health Canada
and state attorneys general, are the fourth set of actions taken
in its "Operation Cure All"
ongoing crackdown on the sale of unproven health products over the Internet.
Charged Firms Span U.S.
Panda Herbal International of Bensalem, Pennsylvania; ForMor of
Conway, Arkansas; MaxCell BioScience of in Broomfield, Colorado;
Aaron Co. of Palm Bay, Florida; and Jaguar Enterprises of Mesquite,
Texas, all agreed to settle the FTC complaints filed against their
companies. According to the settlement terms, the companies
are revising their advertising pitches and
offering consumers refunds on the products addressed by the challenges.
The FTC said its case against the sixth company, Western Dietary
Products of Blaine, Washington, is being pursued in U.S. District
Court in Seattle. The commission said it is charging the
company and its owners, Marvin and Miguelina Beckwith,
with making unsubstantiated claims about herbal products
and the treatment of cancer, Alzheimer's Disease, diabetes, arthritis and HIV.
'Compelling but Deceptive'
"Many of the Web sites targeted today are jeopardizing
the health and safety of consumers with outlandish promises
and false hope," said FTC Chairman Timothy J. Maris.
"Unfortunately, examples of questionable products being peddled
on the Web abound, and the Federal Trade Commission, with its
partners, will step up its efforts to protect consumers from
these compelling but deceptive health claims," said Maris.
The FTC is pairing its enforcement crackdown with a consumer education campaign.
E-Mail Warnings
The FTC and FDA also said that e-mail warnings were sent to 48 Web sites
that marketed colloidal silver as a cure for, or guard against,
serious diseases in violation of federal rules governing drug marketing. According
to the federal agencies those warnings
resulted in 27 percent of the sites removing or changing their claims.
The agencies also said they have warned companies
selling "Rife Frequency Generators" or "Zappers," devices
that purportedly send electrical energy into the body to
destroy parasites and/or disease-causing cells. Most of the
warned companies have removed or modified their Web sites, the FTC said.
Warnings involving aristolochic acid, a substance found in some
herbal medicines, have also been sent to manufacturers and marketers,
the FTC said. According to the FDA, aristolochic acid
poses "significant health risks," including cancer and kidney problems.
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