By Keith Regan E-Commerce Times
06/01/01 6:22 PM PT
Although the National Book Awards judges are willing to consider books published
in electronic form, the publishers will have to help the judges download the books first.
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In a boost to the fledgling electronic books industry,
the National Book Foundation
said Friday it would
consider e-books for its prestigious National Book
Awards this year for the first time.
The National Book Awards, which carry a
US$10,000 prize in four categories, are widely
considered one of the two highest honors for a
single book in the United States, the other being
the Pulitzer Prize.
"Our decision ensures that all important published
literary work -- whatever the format -- will be part of
the playing field," said Neil Baldwin, the foundation's
executive director. "With books appearing in a new
electronic format, we believe appropriate
consideration should be given to e-books."
Although books published only in electronic format
will be accepted in the existing categories of fiction,
non-fiction, young people's literature and poetry,
the foundation will not accept the books in electronic
form for consideration in the awards program.
Judges will read the books only in printed format.
Publishers submitting e-books for consideration
must provide the foundation with information on
where and how the book can be downloaded.
The awards will be presented in November in New York City.
Sparking Interest
E-books are gaining ground on a number of fronts.
Ipsos-NPD BookTrends released a survey Thursday showing that one in every four
online shoppers has considered buying an electronic book.
In fact, 3 percent of more than 3,200 online users
surveyed by the Rosemont, Illinois research firm
said they were very likely to buy an e-book. The survey
also found that consumers believe e-books should
cost less than their bound and printed counterparts,
which is not always the case.
E-Tailers in Line
Web merchants have shown interest in e-books and
electronic publishing ventures in recent months.
For example, Barnesandnoble.com
made e-books a feature of its
online strategy, establishing a
separate e-publishing division
in January.
Amazon has also made moves to capitalize
on what could be a lucrative market for downloads,
since they require no shipping and handling,
which can often drain an e-tailer's profits.
In April, Amazon inked a deal
with software maker Adobe that will
enable Amazon customers to more easily
download and print e-books.
Riding Herd
The year 2000 had one major
e-book success in the form of Stephen
King's "Riding the Bullet," which the
horror writer released only online. Demand
for the e-book caused traffic jams at several
e-tail sites.
However, subsequent experiments,
including King's own cancelled effort
to write
an online novel in serial form and sell
installments via the honor system,
yielded far less impressive results.
Online booksellers may have their
eyes focused on the long-range forecasts, which are more favorable.
According to a IDC study released late last
year, the online book market is poised to grow
from $9 million in 2000 to $414 million by 2004.
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