By Keith Regan E-Commerce Times
05/04/07 12:56 PM PT
Nokia Siemens will cut its workforce by 9,000 people, a 15 percent reduction. The cuts will be worldwide, but are likely to be felt the most in Finland and Germany, where most of the company's workers are located. Nokia is based in Finland; Siemens is a German company.
How Much is 'Free' Costing You? Learn how DaveRamsey.com saw a 567% uplift in ROI with Omniture. This complimentary guide and webinar cover the most important factors in selecting an analytics solution. Download Now.
Following in the footsteps of fellow telecom equipment maker Alcatel-Lucent, Nokia Siemens Networks will advance plans to reduce its 60,000-person workforce by 15 percent -- 9,000 people -- in the next two-and-a-half years, the company said Friday.
The cuts are part of a larger plan to become more competitive in a vastly changed telecom landscape, stated the Finland-based firm -- a joint venture between Nokia and Siemens that serves the telecommunications industry and formally began operating as a standalone unit just last month.
"This is a necessary step to build a Nokia Siemens Networks able to compete now and in the future," said CEO Simon Beresford-Wylie. "I know that the planned actions announced today will be difficult for some, but it is our responsibility to create a winning company that can provide strong future opportunities for employees, adequate returns for our shareholders, and cost-competitive products, services and solutions for our customers."
The cuts will be worldwide, but are likely to be felt the most in Finland and Germany, where most of the venture's workers are located. Nokia is based in Finland; Siemens is a German company.
Despite initial cuts of more than 4,000 workers between the two countries, the company was not seeking to shift significant numbers of jobs to lower-cost regions, it stated. "Finland and Germany will continue to be our major centers of employment," Beresford-Wylie added.
The moves emphasize the changes that have come to the telecom landscape in the past few years, when major carriers worldwide have merged into a relatively smaller number of customers for gear makers such as Nokia Siemens, Alcatel, Nortel and others.
Change or Die
Those mergers have, in many cases, reduced the need for telecom network gear and, at the very least, made it critical that companies win contracts from the few remaining carriers.
The phone equipment sector has responded with mergers of its own, such as the controversial pairing of France's Alcatel with U.S.-based Lucent.
Nokia Siemens said it believes it can save more than US$2 billion annually by 2010 with the job cuts and others changes.
When they announced plans to form their joint venture last summer, Nokia, the No. 1 mobile handset maker, and tech and industrial conglomerate Siemens, said they were seeking to shorten the time it takes to deploy gear for carriers, and to help absorb the high costs of research and development of next-generation technologies.
Speed Needed
Combined, Nokia Siemens represents the third largest maker of telecommunications network equipment, behind Alcatel and Ericsson (Nasdaq: ERICY), though it claims it is the second-largest provider of wireless networking infrastructure.
The approach taken makes sense because it enables Nokia to focus more attention on handsets while keeping in play the possibility of synergies between the equipment and handset businesses, Current Analysis analyst Avi Greengart told the E-Commerce Times.
Still, some possible hurdles remains, including the need for the two companies to set aside traditionally aggressive pursuits of the same customers, he said. Additional delays will benefit Alcatel, which focuses on many of the same markets, Greengart noted. The merged operation began three months later than originally hoped -- the companies had targeted a Jan. 1, 2007 start date.
"Having competed fiercely in the past, employees from Nokia and Siemens will have strong, sometimes differing opinions on appropriate market and product strategies," he said.
Report: World Can Afford to Beat Global Warming May 04, 2007
Greenhouse gases in the atmosphere must be stabilized to 445 parts per million by 2015 in order to avoid catastrophic climate changes, according to an IPCC report released Friday. The study notes that the technology to reduce greenhouse gases and generate power via renewable resources is currently possible and affordable.
Related Stories
Ericsson Makes $1.4B Internet TV Move February 26, 2007
Ericsson is making a $1.4 billion dollar bid for Tandberg Television in a move to boost its position in the hot Internet Protocol Television market. Other industry players have recently made aggressive media convergence moves: Alcatel acquired Lucent Technologies, for example, and Nokia and Siemens teamed up on a communications product portfolio.
Related News Alerts
More by Keith Regan
Yahoo Slaps Fresh Coat of Gloss on Microsoft Deal Defense June 30, 2008
With its shareholders meeting set to take place in less than five weeks, Yahoo has put together a 32-page presentation, emphasizing why the investors should vote to keep the current board in place. The company also reiterated why it chose to partner with Google instead of letting Microsoft buy part of it.
French Court Stings eBay With $63M Judgment Over Knockoff Sales June 30, 2008
eBay is planning to appeal a ruling by a French court that ordered it to pay $63 million to the luxury goods maker Louis Vuitton Moet Hennessey. The court also barred the online auctioneer from selling four brands of perfume on its Web sites accessible in France.
New Auto Loan Leads Marketplace Shifts Into Drive June 30, 2008
Reply.com's move into the auto finance market is a logical one the company, as automotive advertising spending is moving online in increasingly greater amounts. The company is partnering with the Detroit Trading Company to create a massive repository of auto finance leads online.