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Wells Fargo Deploys RSS Tools

By ECT News Staff TechNewsWorld ECT News Network
Aug 28, 2006 9:05 AM PT

Sunnyvale, Calif.-based KnowNow, a provider of publish-and-subscribe information services, announced Monday the deployment of two KnowNow systems at financial services company Wells Fargo.

Wells Fargo Deploys RSS Tools

The on-site KnowNow Material Event Notification service allows Wells Fargo business managers to continuously watch information across multiple data warehouses to ensure that customer data and warehouse schemas are consistent. If inconsistencies are found, the service notifies the appropriate analyst so that corrections can be made.

"Openness and integration are critical capabilities that we demand in our effort to maintain data integrity across Wells Fargo's various large data warehouse platforms," said Dave Holvey, senior vice president in Wells Fargo Bank's enterprise marketing group.

"KnowNow's enterprise foundation [will enable] us to tap into non-RSS enabled data sources, syndicate those sources, and immediately drive notifications to the appropriate employees. For Wells Fargo, the ability to syndicate non-RSS formatted information is key to managing several significant challenges we face on a daily basis, and [will help] us to automate our work processes."

The hosted KnowNow Market Intelligence service, meanwhile, automatically monitors a broad range of public RSS feeds to determine Wells Fargo's share of voice in the electronic media, as well as customer perceptions of the Wells Fargo brand on the Web and in the blogosphere.

Eliminating the need for Wells Fargo employees to manually search the Internet for mentions of the company, the Market Intelligence service continually scans the Web for topic-specific information that employees have defined only once. When new information about the company is published to the Web that matches the defined criteria, the KnowNow product notifies the appropriate Wells Fargo employees.


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