Welcome | Sign In
ECommerceTimes.com
iPod

Creative Technology Wants a Piece of Apple's Pie

Print Version
E-Mail Article
Reprints
Creative Technology Wants a Piece of Apple's Pie

"Companies such as Creative view Apple's market share as rightfully belonging to them -- or at least part of its market share," said patent attorney Anthony Zeuli. "Creative was the first to market with a portable media player and then Apple came," he pointed out.


Run Your Entire Contact Center in the Cloud
Many businesses are increasingly seeking ways to improve the quality, flexibility, and scalability of their traditional call centers. Download this free white paper and learn the top 8 reasons to consider going virtual.

Another day, another lawsuit against Apple (Nasdaq: AAPL).

A Singapore-based company, Creative Technology, claims that the way Apple's iPod allows users to search for content on the device is based on technology for which it was granted a patent in 2005.

Apple had applied to the U.S. Patent Office for a similar patent but it was denied.

Reportedly, Creative and Apple discussed Apple licensing Creative's technology in 2001, as well as investing in a possible spin-off of Creative's line of MP3 players -- proposals that Creative apparently turned down.

Two Venues

Later that year, Apple launched its iPod -- which, of course, went on to dominate the portable media player market.

Creative has filed suit in the U.S. District Court in San Francisco, seeking an injunction and unspecified damages. It has also filed a complaint with the U.S. International Trade Commission.

Because it is based overseas, Creative had that option, Anthony Zeuli, a patent attorney with Merchant & Gould, told MacNewsWorld. "It is a different judge and a slightly different legal procedure. The ITC and the District Court can provide different remedies to Creative Technology, if they want."

For instance, assuming the iPods are manufactured overseas, the ITC could conceivably stop shipments of the products if it finds in favor of Creative. "That is something the District Court cannot do."

Neverending Litigation

Creative's suit against Apple is only the latest in an onslaught of legal complaints and legislative efforts against the company that, given Apple's dominance in the market, shows little signs of abating.

Earlier this year, Burst.com filed a countersuit against Apple in the U.S. District Court in San Francisco stating that Apple's iTunes Music Store, iTunes software, the iPod devices, and Apple's QuickTime streaming products infringe on four of its patents.

Other encounters with the law include France's mandate to open iTunes so it would be compatible with media players other than the iPod, and a successful clash with Apple Corps, which manages the Beatles's commercial interests, over use of the Apple logo.

"Companies such as Creative view Apple's market share as rightfully belonging to them -- or at least part of its market share," Zeuli said. "Creative was the first to market with a portable media player and then Apple came," he pointed out.

"Not that that has anything to do with the lawsuit," Zeuli continued, "but the fact that Apple went on to own the media player marketplace suggests to me there might be some hurt feelings at Creative."


Print Version E-Mail Article Reprints More by Erika Morphy


Talkback: Join the Discussion.
Re: Creative Technology Wants a Piece of Apple's Pie
janmorren
Posted 2006-05-17
From the bottom of my heart, I hope Creative will rip its pants on this one, and will suffer ...

More by Erika Morphy

Cisco Adds New Technologies to Collaboration Tool Chest
November 09, 2009
Cisco has launched new collaboration tools designed to make it easier for businesses to work closely with their partners without creating security risks. They also provide a receptive platform for the increased use of video and social media in the enterprise. Cisco introduced three new network devices to support the collaboration tools.
Windows 7 Flies Off the Shelves
November 06, 2009
Early sales figures on Windows 7 boxed software suggest a high level of consumer enthusiasm for the OS. Unit sales were a whopping 234 percent higher than Vista's out of the gate. The revenue haul was not as impressive, as Microsoft offered sharp discounts to spur presales. Also, sales of PCs with Windows 7 preinstalled have been lackluster -- but October is historically a weak month for PC sales.
Southwest Doesn't Fool Around
November 06, 2009
Either Southwest Airlines had better deals for my favorite route than its competitors or its superior Web site tools made it easier for me to ferret them out. Either way, kudos to Southwest. In the not-so-hot department were the airline's long list of what passengers weren't allowed to do and its very short list of what Southwest was obliged to do for them. Left me feeling a little chilly.
Don't miss a story -- sign up for our FREE e-mail newsletters and view the latest headlines at a glance.
Tech News Flash [ View Sample ]
E-Commerce Minute [ View Sample ]
ECT News Network Weekly Newsletter [ View Sample ]
Shortcuts
ECT News Network Information
Reader Services
Corporate
ECT News Network