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Hear, Hear: The Rise of Social Listening
November 24, 2014
Evian ran a promotion to give away bottled water during August in New York. People had only to tweet using the hashtag #evianBottleService to get free water delivered to them on the streets. To pull it off, Evian coordinated its social listening efforts and its marketing strategy -- a valuable combination for brands that want to make use of what they hear online.
Twitter Opens Entire Multibillion-Tweet Gold Mine to Searchers
November 20, 2014
Twitter this week began indexing every public tweet posted since it began operating in 2006. "Our long-standing goal has been to let people search through every tweet ever published," said Yi Zhuang, who led the project team. Use cases Zhuang cited for the new infrastructure include results for entire TV and sports seasons, conferences, industry discussions and long-lived hashtag conversations.
WhatsApp Battens Down the Hatches
November 19, 2014
WhatsApp has added end-to-end encryption and enabled it by default in the latest version of its Android messaging application, partner Open Whisper Systems announced Tuesday. The new feature taps Open Whisper's open source TextSecure encryption protocol to ensure that only a conversation's participants can read the messages they exchange. WhatsApp itself won't be able to decrypt the messages.
Picture This: Instagram for CRM
November 18, 2014
With millions of active monthly users, Instagram is a prolific, lively social media community. Businesses want to get in on the Instagram game in order to boost marketing and enhance customer relations. It might not be immediately obvious to some businesses, however, just how they can get involved with Instagram and make it work for them. One way is to invite customers behind the scenes.
GOP Caught With Fingers in the Twitter Jar
November 18, 2014
The Republican Party and at least two outside political-spending groups reportedly used anonymous Twitter accounts to share internal polling data in the months leading up to this year's midterm elections. One of the accounts was named after the fictional West Wing character Bruno Gianelli, who attempted to fund campaigns with possibly unethical cash.
Facebook May Punch In at Work
November 18, 2014
Facebook is preparing to plunge into the office collaboration and communication space with something it's calling "Facebook At Work," according to a Monday report. The new offering will be similar to the consumer version of Facebook, but it will allow workers to chat with each other, connect with their professional contacts, and collaborate on projects.
LinkedIn Faces More Litigation for Doing What its Contracts Say It Will Do
November 17, 2014
LinkedIn has been a wildly successful social media business site for many years. It provides a free platform for millions of members to share professional experiences and for businesses to promote themselves. However, LinkedIn's financial success also makes it a target for lawsuits -- even suits that don't seem to make much sense. LinkedIn members voluntarily post their employment history.
Facebook Lubes PR Gears to Dampen Privacy Worries
November 14, 2014
Facebook on Thursday announced Privacy Basics, a set of interactive guides to answer the most commonly questions about how users can control their information on its site. It also aired proposed updates to its terms, data policy and cookies policy; improvements to ad targeting; and expansion of user control over ads. "This is mostly a messaging exercise," said tech analyst Rob Enderle.
Americans Flip-Flop on Personal Data Privacy
November 13, 2014
Despite the publicity about Edward Snowden's controversial leaks, only 43 percent of 607 English-speaking adults surveyed in January had heard a lot about government surveillance efforts, and another 44 percent had heard a little, according to the Pew Research Internet Project. However, 80 percent of the respondents registered concern about government surveillance of communications.
Facebook's Voter Turnout Efforts: Good, Bad or Pointless?
November 05, 2014
In the run-up to Tuesday's mid-term elections, suspicions were rife about the possibility of Facebook influencing the outcome. Facebook had joined Google, Twitter and other high-tech companies in urging people to vote, but skepticism about its motives ran high. In previous elections, it had turned its call to voters into sociological experiments, tweaking its approaches for different groups.
The Trouble With Facebook's Tor Link
November 05, 2014
Facebook recently announced that it was providing access directly over the Tor network. Its purpose was to let users access Facebook without losing the cryptographic protections provided by the Tor cloud. Facebook is providing an SSL certificate which cites its onion address. It will add onion address support for its mobile site later. The Tor link will work only in Tor-enabled browsers.
Monster Tiptoes Onto Twitter
November 05, 2014
Monster Worldwide last week announced that it was rolling out a beta of a social recruitment ad platform, starting this Thursday. Monster Social Ads uses Twitter's Ads API to serve tailored job listings to Twitter users, based on career attributes such as occupation or industry type. A number of U.S. companies have signed on for the beta, including eBay, T-Mobile and UPS.
Ello Sets Its Ad-Free Promise in Stone
October 23, 2014
Ello on Thursday made its ad-free philosophy official by incorporating it into a new company charter. Now converted to a public benefit corporation, the social network has stipulated not only that it will never make money from selling ads or user data, but also that any new owners will have to comply by those terms as well, in the event it's ever sold.
Don't Look Now, but Ads Are Coming to Snapchat
October 09, 2014
Ads soon will arrive on Snapchat. However, they will not target individual users. Rather, they'll appear in a more generalized fashion within the service's Snapchat Stories feature among shared photos and videos, CEO Evan Spiegel said Wednesday. A new service for disappearing content and ads, called "Snapchat Discovery," reportedly also is in the works for launch this year.
Facebook Sharpens Audience Network Targeting
October 08, 2014
Facebook on Tuesday further opened its Audience Network to third-party developers and publishers. It debuted the platform in April, positioning it as a mobile monetization tool that would leverage Facebook's 1.5 million advertisers and the millions of users who sign into apps using their Facebook credentials. The platform is now available to developers and publishers around the world.
Being Facebook Means Never Having to Say You're Sorry
October 03, 2014
Facebook on Thursday announced it had developed a framework for conducting research on its 1.3 billion or so users. The announcement clearly is a response to the onslaught of criticism the company recently received, when it blithely reported the findings of a study about how News Feed content affected a user's mood. Facebook withheld certain posts and promoted others to see how users would react.
Can Ello Convince Facebook Fans to Say Farewell?
September 30, 2014
Facebook may have garnered 1.3 billion users since its inception a decade or so ago, but today there's an upstart contender that has set its sights on much of that same social networking world. "Simple, beautiful and ad-free" is Ello's tagline, and the new social network is gaining considerable attention.
Facebook Asks Users to Bare Souls Over Ad Hiding
September 12, 2014
Facebook has updated its ad policy with two changes. One gives users the option of explaining why they don't want to see a specific ad in their News Feed. The second update takes this new policy a step further by giving more weight to the feedback provided from users who rarely hide ads. Facebook's goal is to identify ads that aren't good fits or are generally offensive.
Polar Buy Hints Google+ Not Left Out in the Cold
September 12, 2014
Google on Thursday announced its acquisition of online polling startup Polar. "At first, it was difficult to find the connection ... opinions and polls?" mused marketing and social media expert Lon Safko. Upon reflection, "the acquisition was about driving engagement and audience to websites," he said. "Polar makes it easy to engage with your followers."
Pols Besieged by Fast, Furious Messages on Internet Slowdown Day
September 10, 2014
U.S. lawmakers were getting an estimated 1,000 calls a minute from constituents concerned about Net neutrality by noon Pacific Time on Internet Slowdown Day, an online demonstration held on Wed., Sept. 10. "We've set a new record for FCC comments and beat Janet Jackson's 'wardrobe malfunction,'" said David Moon of Demand Progress. Father of the Internet Tim Berners-Lee tweeted his support.
Twitter Cautiously Experiments With Buy Button
September 09, 2014
Twitter on Monday began testing a new Buy button with a small percentage of its users in the U.S. -- one of the first steps in a larger initiative to build purchase functionality into the service. A small group of brands, including Burberry, Home Depot, Keith Urban, the Nature Conservatory and Soundgarden, are participating by sending offers that are unique for Twitter users.
Now Netflix Members Can Pick Which Friends Can See Their Picks
September 03, 2014
Recommending movies and TV shows you've watched on Netflix to individual Facebook friends just got easier. The company on Tuesday launched a new social recommendation feature that lets users pick and choose the contacts they'd like to interact with after viewing a video. "It makes more sense that way," Jan Dawson, chief analyst with Jackdaw Research.
What Lies Beneath Social Media Users' Self-Censoring Ways
September 02, 2014
People have been reluctant to discuss whistle-blower Edward Snowden's revelations about the NSA's surveillance activities in social media, the Pew Center Internet Project reported last week. Only 42 percent of the 1,800 adults interviewed by the center were willing to post their views on the topic on their Facebook and Twitter accounts, although 82 percent were willing to discuss it face to face.
Twitter Lets Ordinary Users Get Analytical
August 29, 2014
Twitter this week announced that its analytics tool now can be used by everyone. Twitter's analytics tool lets users click on any tweet to see how people engage with it in real time. They can compare their tweet activity month over month and see how they trend over time. Users also can click on a tweet to see the number of retweets, replies, favorites, follows or clicks received.

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