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Twitter Hack Ratchets Up Security Jitters February 05, 2013 
Twitter has joined a rapidly growing list of U.S. companies to report a major cybersecurity incident. The social network admitted late last week that it was able to shut down a live attack, but not before hackers may have been able to access personal information on 250,000 users.
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Online Warm-ups: Super Bowl Advertisers' New Game Plan February 01, 2013 
As the U.S. prepares for kick-off of Sunday's Super Bowl, advertisers already have their plays in motion. Many of the commercials are already viewable online, and ads get support from online components. Over the past few years, the brands who buy air time for the Super Bowl have begun posting their commercials online in advance.
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Pinterest Plays With More Prominent Pics January 31, 2013 
Pinterest, the social scrapbooking site that has quickly captured the Web's attention, this week rolled out a beta test of a redesigned look that features larger pictures and a new way of navigating pages. The biggest change to Pinterest is that images are larger, and there's more information on pins.
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Customers Just Want to Be Tweeted Right January 29, 2013 
It's fairly common practice today for major brands to have a social media team at the ready to respond to customer complaints on social networking sites like Twitter and Facebook. The practice is so widespread that the Call Center Satisfaction Index report released last week by CFI Group found that call centers should perhaps be renamed "contact centers."
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Fruit of Twitter's Vine Could Be Rotten for Business January 29, 2013 
This week's revelation that a pornographic video briefly made the "Editors Picks" recommendations for the new Twitter app Vine is raising questions about whether the ultra-short form video-clip sharing app is at risk for more such content -- and whether this could scare users away from the service. The app, now available for iOS devices, was recently purchased by Twitter.
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Graph Search: Cultivating Big Data in Facebook's Walled Garden January 29, 2013 
Facebook's recently announced beta of its new Graph Search resulted in the sorts of stories and headlines one has come to expect from a company whose every move is subject to media dissection. Some were skeptical about the value of the feature, especially its built-in restrictions: leveraging Facebook content alone and excluding well-established search entities like Google and Bing.
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Facebook's Graph Search Turns Up Privacy Issues January 19, 2013 
Facebook's introduction of Graph Search has been greeted with -- wait for it -- complaints about privacy. Graph Search is a feature Facebook introduced to allow users to enter parameter-based searches to find friends -- and friends of friends -- who share certain interests. A search for "friends who ski" or even more specifically "friends who ski in Arizona" will narrow the results within that field.
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Facebook Rolls Out Free Voice Calling to US iPhone Users January 17, 2013 
Facebook rolled out free voice calling in the U.S. through the Facebook Messenger app for iPhone on Wednesday -- with little fanfare or formality. There was no grand announcement -- media outlets noticed the new development and after inquiries, Facebook said it was an extension of the VoIP in Messenger test it launched earlier this year in Canada.
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Should Businesses Like a Facebook Graph Search Built on Likes? January 16, 2013 
So now we know why Facebook and Mark Zuckerberg have been so busy recruiting
former Google big brains: They coveted their mastery of algorithms, their sure-footedness in navigating mountains of Web-based data. The result? Facebook Graph Search, announced Tuesday by Zuckerberg. Those who were quick to ask for invites will soon get to play with the beta version.
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Facebook Gets Serious About Discovery With Graph Search January 16, 2013 
Finding anything on Facebook has been a difficult exercise for years, but that's about to change. After a year of intense, secret development, the social network on Tuesday rolled out its new search technology called "Graph Search." The technology is designed to make it easier for Facebook members to find information about their friends and others.
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Turn Your Marketing Inside Out January 12, 2013 
When asked why he robbed banks, Willie Sutton famously replied "because that's where the money is." Many e-commerce businesses adopt Willie's strategy by focusing their marketing efforts where all the people are. That may work for robbery, but it's a poor strategy for e-commerce. Instead, adopt an inside-out strategy by focusing where the fewest people are. Here's why, and how.
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Facebook Opens Messaging Dollar Store December 21, 2012 
Facebook announced Thursday that it is testing a system that will let users send prioritized messages to people who aren't among their contacts by paying $1. The initial test, part of an effort to monetize its user base, involves a small group of people. Currently, any messages Facebook members send to non-contacts go into a folder labeled "Other."
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'Going Native' Boosts Mobile Ad Outlook December 20, 2012 
The U.S. mobile advertising outlook is a bit rosier, according to eMarketer's latest forecast. Native display ads running on sites such as Facebook and Twitter are leading the charge for the mobile channel. Overall spending on U.S. mobile advertising -- which includes display, search and messaging-based ads served on mobile phones and tablets -- is expected to see a 180 percent increase this year.
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Instagram: Better to Tell Your Story Than Let Angry Users Tell It December 20, 2012 
The social media era doesn't mean that more people can communicate than in the past. It means that more customers can communicate faster than ever before -- and customers always communicate more and faster when they're angry. You'd think that this message would have been internalized by the nice people over at Facebook, which owns Instagram. Sadly, that's not the case.
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User Revolt Prompts Instagram to Retouch Photo Policies December 19, 2012 
Instagram appears to be backtracking on plans to update its privacy policy and terms of service following an uproar from users. The proposed updates were scheduled to come into effect Jan. 16. Provisions that stirred users' wrath apparently let the company use posted images in advertisements without asking for permission or paying the users, and let Instagram share user information with affiliated businesses.
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Facebook to Place In-Your-Face Video Ads in News Feeds December 19, 2012 
Facebook plans to launch video advertising that will autoplay in users' news feeds some time next year, but it's not yet clear whether they'll be more like silent movies or talkies. Advertisers reportedly will have the chance to buy targeted video ads in the first part of next year. The ads will be capped at 15 seconds in length, and the video portion will make use of the autoplay function. Adding audio autoplay is still being discussed.
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Next Star of Instagram Ad Could Be You, Like It or Not December 18, 2012
Instagram is rolling out an update of its terms of service that gives it more control over users' photos. The changes have unleashed a storm of criticism on various social networks. The new policies are privacy measures that will help Instagram integrate more easily with its parent company, Facebook. The terms will also allow the site to more effectively crack down on site violations such as spam.
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TweetDeck Tweaks Make Latest Release a Joy to Use December 18, 2012 
It doesn't take long for a new user to find Twitter overwhelming. That becomes especially true as you add and attract followers to your account. Twitter has some tools for grappling with tweet overload. There's a list function, for instance. It lets you create lists of people you're following. For example, you could create a list of all twitteristas you follow who also follow your favorite baseball teams.
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Fans Willing to Pony Up for M&M's Tasty Advergame December 17, 2012 
Those delectable M&M's characters seen in commercials are making their way to the iPhone. An advergame app titled "M&M's Brand Chocolate Factory" recently became available on iTunes for $0.99. While many M&M's commercials involve the six characters in social situations trying to avoid being eaten, the new game has the group -- and all M&M's -- in peril of being dropped into hot milk chocolate.
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YouStand Offers Safe Haven for Discussing Tinderbox Topics December 14, 2012 
I am a Left Leaning Authoritarian -- a person characterized as submissive to authority and who advocates significantly more government regulation, especially in economic behaviors. At least, that is how I have been classified by
YouStand, a new social network formed around the notion that people like talking and networking with others who hold similar beliefs.
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