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Twitter Flutters Above Facebook in Mobile Ad Income September 07, 2012 
Twitter is ahead of its social networking competitor Facebook in mobile advertising revenue, but that lead could reverse given Facebook's recent ad initiatives, according to new research from eMarketer. The study includes a tally of U.S. mobile advertising revenue for major companies including the competing social networks, and offers projections for future revenue.
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Microsoft Makes Staffing Push Into China September 06, 2012 
Microsoft plans to hired an additional 1,000 employees in China over the next year, bringing the company's total in the country to 4,500, according to Reuters. The move is designed to tap into what Microsoft sees as an integral market for future growth. The company has struggled to gain ground in China's IT market, which is flooded with cheap software.
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Twitter Helps Advertisers Home In August 31, 2012 
Twitter is rolling out new ad-targeting capabilities that will allow marketers to identify and send messages to consumers based on their interests or likes. So, a consumer who has indicated an interest in gardening would be shown ads for gardening and outdoor-living products.
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Google Study Dives Into Multiscreen Marketing Madness August 30, 2012 
It has been clear for some time that consumers are using multiple devices to access the same content. Sometimes they will access a particular piece or type of content only from a mobile device -- say, a website optimized for mobile news while commuting to work on public transportation. Sometimes they will shift from screen to screen.
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4 CRM Lessons to Apply as You Move to Social CRM August 30, 2012 
Those who cannot remember the past are condemned to repeat it, wrote George Santayana, and if you've covered technology as long as I have, you know that the cycles of repetition become shorter with each passing year. When it comes to CRM, we're seeing it again in the form of social CRM: companies are making the same mistakes they made at the start of the CRM era.
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Google+ Goes to Work August 29, 2012 
Google is looking at its enterprise customers with greater integration of Google+ and Google Apps. On Wednesday the search giant introduced a preview of how Google+ features have been optimized for workplace users with specific integration of Google Apps and Gmail.
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Real-Time Bidding: Greasing the Wheels of Digital Advertising August 25, 2012 
Real-time bidding will be a significant factor in fulfilling the promise of online digital advertising, which has been on the cusp of dramatic changes for many years. RTB, as defined by Parks Associates, describes the automated process of buying and selling online display advertising in real time.
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Facebook Messages Dresses Up as Email August 24, 2012 
Facebook has given its Messages feature a redesign, endowing it with a two-panel layout that makes the social network's private communication platform look more like an e-mail client than its previous single-column interface. The revamped Facebook Messages has two sides. On the left, users will see a small panel that shows the latest contents of the message inbox.
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Twitter Tosses Tumblr Out of the Friend-Finding Circle August 24, 2012 
Weeks after removing its find-friends feature from Instagram, Twitter has done the same to blogging service Tumblr. Twitter's already changed the rules for app developers in version 1.1 of its API, which is coming soon. Both parties took a low-key approach when asked to comment.
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Facebook Chases Search Ads in Quest for Revenue August 23, 2012 
Facebook is integrating sponsored results into its search function as part of the social network's ongoing effort to increase advertising revenue. The ads appear when a user looks for a person, place, app or other item through Facebook's search bar. Advertisers can choose which search terms to target with their ads.
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What Does Facebook Have to Do? August 22, 2012 
Facebook has long lingered well below its debut IPO value. But lately the stock has experienced an even harder hammering than usual. Anything less than a 100 percent increase in earnings over its next quarter will result in a price drop as low as $7 per share, according to Global Equities Research's Trip Chowdhry. What does it need to do to break the slump?
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Making Business Sites Work Hand in Glove With Social Media August 22, 2012 
It's not enough to have just a website, or just social media profiles. Businesses need to have both, and the traffic needs to flow seamlessly between them. Numerica Credit Union was looking for a way to offer customers a useful tool on its Facebook page while driving traffic from Facebook to its site. When Shastic offered it a chance to test drive Calcubot, the credit union jumped on the opportunity.
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Facebook Takes Another Header August 17, 2012 
By now Facebook must rue the day it went public -- or at least rue its initial offering price of $38 per share. On Thursday, the company's stock closed at $19.88, after hitting a low of $19.69. Early Friday, it hit a new low of $19.01 -- half its IPO value, plus a penny. By mid-day, it had recovered slightly to $19.14.
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Report Reveals Canadian Minister Was Briefed on Potential RIM Takeover August 17, 2012 
Today in international tech news: A revelation surfaced that Canadian
industry minister was briefed last spring on a potential RIM takeover.
Also: The prime minister of Uganda, a country well-noted for its stance
against homosexuality, had pro-gay messages posted on his website by
hackers; Eastern European hackers targeted Australia; and Google Earth
may have unearthed hitherto unknown pyramids in Egypt.
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Fixing Customer Complaints in a World Gone Social August 16, 2012 
Henry David Thoreau's quiet wisdom is best exemplified by sayings like, "in all
things, simplicity." That's a nice credo to live by -- but it may be a hard one to fully embrace if you're trying to provide great customer service these days. After all, if you work in service, you have customers coming at you through a wider
variety of channels than ever before.
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Twitter Founders Debut 2 New Channels for Speaking Up Online August 15, 2012 
Twitter cofounders Biz Stone and Evan Williams unveiled two new ventures this week, and this time they aren't limiting themselves -- or users for that matter -- to 140 characters. These new projects from Obvious Corporation, the startup headed by Stone and Williams, are Medium, a publishing platform; and Branch, a Web-based discussion boar.
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August Rushed In August 15, 2012 
It's good to be busy, but I remember when August was a slow month, sort of like January, and for the same reasons. The holidays are out of the way, there's less to do -- other than eat the Christmas chocolates or the summer squash and tomatoes, and think about spring or going back to school. The August doldrums were a time of clambakes and vacations. Now? Clambake, si! Vacation, no mucho!
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App.net Chases Ad-Free Social Network Dream August 14, 2012 
App.net founder Dalton Caldwell watched the social Web's trajectory with admiration and then dismay over the years. From all accounts, he liked its initial promise. As it morphed into a commercialized, ad-supported ecosystem of products, however, he apparently grew disillusioned. Hence the crowd-funded campaign Caldwell has launched to build ad-free, subscriber-based rival products.
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South Korea Sharpens Its Censorship Knife August 13, 2012 
Today in international tech news: South Korea is in the spotlight for
its crackdown on Internet criticism of the government. Also: A paper
publishes an article on how successful -- or unsuccessful -- it has been on getting people to pay for content on iPads, and a hit Indian TV show enlists an IT firm to turn millions of messages into hard data.
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Awareness Helps Social Marketers Know the Score August 10, 2012 
Awareness has enhanced its social marketing automation suite, Social Marketing Hub, with a new feature called "social scoring." The feature allows marketers and brands to identify, store and rank prospects across all the major social networks based on scoring criteria they define. It is a deliberate change from the fluffy metrics typically associated with social marketing.
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