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YouTube Grows Up: The Maturing of a Medium
October 03, 2012
Remember Charlie? YouTube isn't just about cat videos and basement productions anymore. Charlie's a big boy now, and YouTube has been growing up too. The site has evolved into a full-fledged social media platform, and entertainment companies and other businesses have begun to take note. "In a world of short attention spans, text is no longer enough," said Phil Starkovich, president of Sincell.
Zuckerberg Tests Russian Waters
October 02, 2012
Facebook founder Mark Zuckerberg met Monday with Russian Prime Minister Dmitri Medvedev in Moscow. Russia is something of a "test case" for Zuckerberg and Facebook: a country that is commercially significant but nonetheless tightly regulates -- and censors -- its media. With more Internet users than Germany, Russia is the largest Web market in Europe.
F-Commerce: Business Boom or Bust?
September 29, 2012
Discussions on Facebook's IPO and inability to market successfully have been a topic of discussion for months. Sure, Facebook has a reach of nearly a billion users, but until it can be successfully monetized, is investing in Facebook commerce a boom or a bust? The real discussion is whether Facebook is a good vehicle for marketing.
Facebook, Twitter Poke Holes in China's Great Firewall
September 28, 2012
Despite government-imposed bans, Facebook and Twitter have tens of millions of users in China. Facebook use in China has reportedly swelled to 63.5 million people, a roughly eightfold increase over the 7.9 million who used the site two years ago. Twitter, meanwhile, has nearly 36 million users in China.
Facebook Jettisons Phony Likes
September 28, 2012
As promised last month, Facebook is beginning a purge of so-called fake Likes from its social network. These are Likes that have been generated by malware, fake accounts or bulk purchase services. When Facebook announced its initiative last month, it theorized that less than 1 percent of Likes on any given Facebook page would be removed.
Twitter Travels to the Beat of a Different Drum
September 27, 2012
If Twitter were a child, it would be the last one at the dinner table, eating its food on its own schedule -- never mind that everyone else had finished. To wit: Not too long ago it was still resisting pressure to roll out advertising until it was good and ready. Now, that same stubbornness is on display again. The microblogging site has no plans to go public or put itself up for sale.
EPIC Worries Facebook Could Follow You to the Mall
September 25, 2012
Facebook came under fire again on Monday as a privacy advocate called for the Federal Trade Commission to investigate the social network's relationship with data marketer Datalogix. This wasn't just another instance of what have become typical privacy concerns with Facebook.
MySpace Seeks Return to Glory Days With Edgy New Design
September 25, 2012
MySpace is rolling out a sleek, media-centric new version of its social network in an effort to restore some of its Web popularity. MySpace was once one of the hottest online social networks, but it declined with the rise of Facebook and Twitter. MySpace posted a video this week previewing its new look, along with a message from its owners teasing a second coming for one-time social networking giant.
Bizo Gives Social a Twirl in B2B Target Marketing
September 24, 2012
Bizo, an online marketing provider that focuses specifically on the business segment, has introduced two new apps that refine its marketing reach. Bizo Company Targeting and Bizo CRM Retargeting are tightly integrated with Salesforce.com, although it is not necessary to be a Salesforce.com client to use them. "Bizo helps marketers reach business audiences across the Web," said CEO Russell Glass.
Lead Generation in the Social Revolution
September 21, 2012
To grow a business, you need leads. So how do you fill the funnel, especially if you're a small business that no one has heard of yet? Ten years ago, the formula was pretty simple. It was all about driving traffic to your website, getting people to fill out a form, and then following up with them using sales reps or email marketing.
Facebook's Poor Aim May Cost It Display Ad Lead
September 20, 2012
Google is poised to climb past Facebook and be this year's top earner in display ad revenue, according to new research from eMarketer. Google is expected to earn $2.31 billion in display ad revenue this year, a 38.5 percent jump from last year, just ahead of Facebook's expected $2.16 billion in earnings, up 24.4 percent from a year ago.
Twitter Sports More Mobile Style
September 19, 2012
Twitter unveiled a new design for its iPad, iPhone and Android users this week, offering a more streamlined look on its mobile apps and asserting more control over how its mobile users interact with the social network. Twitter's revamped apps are now common across Apple and Android phones. The iPad app gets a makeover that adds the Home, Me, Connect and Discover categories to the left hand side of the page.
Winklevoss Twins Give Social Networking Another Spin
September 18, 2012
Brothers Cameron and Tyler Winklevoss -- famed for their dispute with Mark Zuckerberg over the formation of Facebook -- are trying their hand at the social media space again. They have invested $1 million in SumZero, founded in 2008 by fellow Harvard alum Divya Narendra, who also had a hand in bringing Facebook to life.
Google Plants Snapseed in Its Garden
September 17, 2012
On Monday, news that Google had purchased Nik Software triggered speculation that the Internet giant was following in Facebook's footsteps. Nik is the maker of the Snapseed photo editing app. Facebook in April purchased Snapseed competitor Instagram for $1 billion, and Monday's announcement was seen as a continuation of the rivalry between the social networking giant and Google.
Twitter Fought the Law and the Law Won
September 14, 2012
Despite pending appeals, on Friday Twitter handed over an Occupy Wall Street protester's tweets to a New York criminal court judge. The capitulation comes after months of attempts by the social networking company to fight a subpoena from prosecutors by claiming that micro-blog posts were private conversations.
New Tool Verifies Authenticity of Gov't Social Media Sites
September 14, 2012
Who doesn't stop twice to check out a letter from the Internal Revenue Service delivered in traditional snail mail paper form? Communications from the IRS or other federal agencies -- such as health information from the Centers for Disease Control, or consumer alerts from the Federal Trade Commission, are serious business.
Incendiary Video Spotlights Murky YouTube Policies
September 13, 2012
YouTube was the topic of much discussion Wednesday as it grappled with whether or not to take down the video widely linked to the violence in northern Africa that killed four Americans, including the U.S. ambassador to Libya, Christopher Stevens. The video was still accessible on YouTube as of late Wednesday morning, U.S. time -- after protests had begun.
Wall St. May Give Zuckerberg Another Chance to Make Good
September 12, 2012
Facebook founder and CEO Mark Zuckerberg defended his company Tuesday and outlined plans for growth in the mobile space in his first public appearance following Facebook's botched IPO and stock plunge. Since Facebook's debut on the public market in May, its value has halved and investors have worried the world's most popular social network can't sustain growth without more concrete business goals, particularly in mobile.
Google Tightens Shackles on Pirate Bay Search Results
September 12, 2012
In a nod to the increasing pressure to root out online piracy, Google reportedly has expanded its list of censored phrases related to searches for the file-sharing site The Pirate Bay. Google has not entirely removed The Pirate Bay from its search results index, but it has nixed alternate Pirate Bay domains from appearing in autocomplete.
Sage Act Hones Social, Mobile Tools for Small-Biz Marketers
September 10, 2012
Sage North America has rolled out Sage Act 2013, a new iteration of its flagship application that has been enhanced with mobile, social and email marketing capabilities, as well as new smart task automation functionality. The focus is on contemporary trends of interest to SMBs, said Brandon Balsley, director of Sage Act product management.

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