With subscription-based pricing and no server to buy and maintain, GFI Cloud is the affordable IT management console that helps you scale IT operations quickly and easily, to meet business demand. Get antivirus, workstation and server monitoring, remote control and asset tracking. Free 30 day trial.

Facebook Stretches Out on Android's Couch April 04, 2013 Facebook on Thursday announced a family of Android-based smartphone apps called Facebook Home, which can be downloaded from Google Play. "We're going to talk about how you can transform your Android phone into a great social phone," Facebook CEO Mark Zuckerberg said at a company event. He added that the company doesn't want to build "a phone or operating system that only some people are going to use."

Marketo Winds Up for Risky IPO April 03, 2013 Marketing automation company Marketo filed paperwork with the SEC on Tuesday to launch an initial public offering valued at $75 million. The company has not yet proposed a stock price. It does say in the filing that it is considered an "emerging growth company," and it plans to list on Nasdaq under the symbol "MKTO." The most telling portion of the filing was the company's description of risks.

SEC Lets Companies Go Social With Market-Moving News April 03, 2013 The Securities and Exchange Commission released a new set of disclosure rules Tuesday that allow executives to use social media sites such as Facebook and Twitter to update investors about significant corporate announcements that fall under Regulation Fair Disclosure mandates. As long as executives alert their investors about which blog or social networking sites will be used to post announcements, CEOs can fill those online venues with news about their companies.

Russian Clampdown on Web Content Raises Red Flags April 01, 2013 The Russian government is using a law passed last year to restrict online content, and three major social networks have removed content authorities deemed objectionable. The Russian law created a blacklist of sites containing child pornography, drug-related and extremist material, and other illegal content.

Facebook's Android-Themed Event Invite Redials Phone Chatter March 29, 2013 Facebook is inviting the media to "come see our new home on Android" during an April 4 event, sparking speculation that the social network may indeed be getting ready to introduce a branded smartphone. There is also speculation that Facebook will unveil a modified version of the Android operating system with added social functionality.

Amazon Adds Goodreads to Its Library of Social Networks March 29, 2013 Amazon announced Thursday that it had acquired Goodreads, the social networking site for bibliophiles. Goodreads will join Amazon's other online book communities, Shelfari and LibraryThing, as the retailer looks to expand its social insight into what book lovers are buying and sharing. Since its launch seven years ago, Goodreads has grown to include more than 16 million worldwide users.

Facebook to Slap Targeted Ads on News Feed Billboards March 27, 2013 Facebook announced this week that it will test a new feature that allows select advertisers to run additional targeted ads in user's News Feeds. The test is an expansion of Facebook Exchange, one of the social network's most profitable advertising initiatives. The service allows marketers to check users' online viewing habits via a cookie-based system.

LinkedIn Lets Users Cast Wider Search Net March 26, 2013 LinkedIn revealed revamped search features this week, making it easier for professionals to identify and engage with possible contacts on the networking site. The company added auto-complete and suggested search functions designed to give LinkedIn users a more complete set of results.

Zynga and Facebook's Chill Turns Icy March 22, 2013 Zynga announced Thursday that it will be rolling out the full version of Zynga.com next week as part of the gaming company's ongoing process of decreasing its dependence on Facebook's social platform. Currently, gamers looking to play Zynga offerings such as Farmville have to sign in with their Facebook login.

Brands Wasting Their Digital Ad Dollars, Study Finds March 21, 2013 Brands may be shifting more money to digital advertising and social media marketing efforts, but so far that's not buying them a lot of trust from consumers, according to a new report from Forrester Research. Seventy percent of more than 57,000 U.S. consumers surveyed trust brand or product recommendations from family and friends, while digital ad formats all rank below 20 percent.

The Perils of Making Up Your Social Media Policy as You Go March 21, 2013 Social media and its close relative, social CRM, allow you to connect with customers in new and meaningful ways, on a greater scale and at a greater velocity than ever before. When it's done right, that is. When it's done wrong, like anything in this era of increasingly automated communication, your mistakes are amplified and intensified by customers.

New Targeting Tools Help Ads Zero In on Twitter Users March 19, 2013 After a year of testing and much feedback, Twitter on Monday released a set of tools for small businesses and self-service advertisers -- tools that will give businesses more of an opportunity to speak directly to consumer interests. Targeting was the most requested feature in the feedback that the social network gathered from select advertisers.

Microsoft Dynamics Gets Major Overhaul March 19, 2013 Microsoft opened Convergence 2013 Tuesday morning with a keynote address from Microsoft Business Solutions President Kirill Tatarinov -- and the debut of an upgraded CRM application. With 11,000 attendees, this is the largest Convergence Microsoft has held to date, said Seth Patton, senior director of marketing for Microsoft Dynamics CRM. "The key theme for the event is uniting business and IT," he said.

Spam Boom Prompts Call for Businesses to Ditch Email March 18, 2013 Just when we thought the spam scourge was over, it appears it's making a comeback. After four straight quarters of decline, spam volumes on the Internet rose 92 percent in February, according to security firm Eleven Research Team.Phishing emails jumped 69.8 percent.

New IBM Lab Explores the Science of Personalization March 15, 2013 IBM pushed deeper into the customer experience space with the launch on Thursday of its Customer Experience Lab. The lab brings together various elements of IBM's expertise, technology and staff to integrate mobile, social, cloud, Big Data and advanced analytics for its users.

FTC Puts a Damper on Freewheeling Digital Advertising March 13, 2013 The Federal Trade Commission released its updated Dot Com Disclosures guidance on Tuesday, emphasizing the requirements for advertisers targeting mobile devices. In short, the rules that apply to ads in newspapers, radio and television also apply to mobile devices and social media. The update is the first since the guidelines were released in 2000 -- an era when smartphones and tablets were far, far less ubiquitous.

Netflix, Facebook Integration Brings Back the Water Cooler March 13, 2013 Movie and TV buffs will soon be able to share what they've watched on Netflix more easily, the service announced Wednesday. Users in the United States will be able to take advantage of "frictionless sharing" with their friends on Facebook in the coming days. The sharing will be available only on Netflix by default. Users will be able to allow their friends to see which titles they viewed and to see their friends' ratings.

Pinterest Analytics Lets Marketers Pin Down Who's Sharing What March 13, 2013 The social bookmarking site Pinterest, one of the fastest-growing social networks of the last two years, released a new analytics tool Tuesday so that users -- especially businesses and marketing professionals -- can do a better job of tracking traffic and sharing aspects of the site.

Likes Can Tell the Story of Your Life March 12, 2013 It is possible to predict intimate personal characteristics such as sexual orientation by studying a person's Facebook Likes, according to findings released Monday by University of Cambridge researchers. Just by studying Likes, the team was able to determine a person's race, age, IQ, personality type, level of substance use and political views with a surprising degree of accuracy.

HTC May Be Taking Another Swipe at a Facebook Phone March 09, 2013 A day after Facebook announced a mobile-centric makeover of its News Feed, rumors have resurfaced that HTC may be working on a phone that features special integration with the social network. The spark for speculation is the Friday publication on the Web of the device's specifications.