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The Dirty Suicidal Secret of Facebook July 09, 2012 
The last time we had a major "social networking" type of effort it was with collaboration, and the poster child for the effort was Lotus Notes. It largely failed -- not because the idea wasn't a good one, but because the company fundamentally didn't understand that the market was being made hostile to
the concept.
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The Brass Tacks of Social Media July 03, 2012 
This week Esteban Kolsky and I launched a research initiative aimed at better understanding how businesses across the world are adopting social media for their business processes. There has been anecdotal evidence over the last five-plus years about social's efficacy as a business tool, and there have been about as many stories of companies that have failed to see any benefit.
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Facebook May Be Poised to Push the E-Commerce Button July 02, 2012 
Facebook is rumored to be testing a Want button that would be similar in look and function to its now ubiquitous Like button. The feature was spotted by developer Tom Waddington, who published the button's code on his blog. Such buttons already exist -- but they have been developed by third-party brands to serve retailers eager to maximize exposure on Facebook's Timeline.
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Act-On Insight Lets Businesses See How They're Seen Online June 29, 2012 
Marketing automation provider Act-On Software has added a unique feature to its product lineup that allows users to track, compare, and then take action on what is being said online and in social media about their company or executives. Act-On Insight lets users benchmark and track these mentions, as well as other online marketing metrics, from one dashboard.
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Facebook's Email Bungle: Not What It Did but How It Did It June 26, 2012 
For every step Facebook takes toward improving consumer privacy and information control, it seems to take about five giant steps back. The latest example is the unilateral change it made to users' listed email addresses: It converted them to @facebook.com, and messages now go to the Facebook email in-box rather than to their original destinations.
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Can Microsoft Squeeze $1B-Plus Value From Yammer? June 26, 2012 
Microsoft has agreed to pay an eyebrow-raising $1.2 billion in cash for the startup Yammer, presumably in the expectation that it will gain a much needed boost in social media expertise. Yammer will remain a standalone service for its 5-million-plus customer base, and Microsoft will also pair it with complementary offerings from Microsoft SharePoint, Office 365, Microsoft Dynamics and Skype.
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Facebook's Zynga Plugs Could Sprout Into New Ad Network June 25, 2012 
Facebook recently started running ads on Zynga's website, one of several moves the social network has made recently to expand its advertising reach. Some Zynga users now see Facebook's Sponsored Stories ads, which display certain brands or businesses that those users' Facebook friends have "liked."
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Nimble CRM Ties Up All the Loose Social Ends June 25, 2012 
A year ago, Nimble CRM launched with a simple idea: If one application could bring together a contact's social media profile, online comments, company information and other relevant data, the sales and marketing process would be much easier. The hardest part -- bringing in social media conversations -- has also been the most elusive, said Nimble CEO Jon Ferrara.
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Is Facebook Flatlining? June 23, 2012 
2012 is not shaping up to be a good year for Facebook. There was its disaster of an IPO, of course. Also, a number of reports have been turning out that illustrate one or another of Facebook's weaknesses. The latest is from comScore, which reported Facebook's U.S. user numbers for May. Compared to its traffic
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Settlement Lets Facebook Keep Telling Sponsored Stories June 22, 2012 
Facebook is shelling out $10 million in a settlement that will allow it to keep its Sponsored Stories advertising program on the site but will saddle it with new restrictions. The Sponsored Stories system on Facebook is meant to help ads get more exposure. When a user checks into a location or "likes" a brand on Facebook, a notification often appears in the News Feeds of that user's Facebook friends.
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IOC's Love-Hate Relationship With Social Media Could Reach Olympic Proportions June 20, 2012 
With the upcoming 2012 Summer Olympics, London will be the first city to have hosted the modern games of three Olympics. It will also be the first Olympics to embrace social media, as well as being the first to actually step in and place limitations on how said media can be used. For example, the IOC has no problem with photo-sharing, as long as it isn't done for financial gain.
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Hearsay Social's Content Exchange Keeps the Conversation Flowing June 18, 2012 
By now, it has been drilled into most marketers' heads: Social media is all about conversation -- a two-way conversation. Oftentimes, the conversation entails responding to customers' comments, requests or complaints. From the customer's perspective, it almost certainly means offers of discounts and specials. What to do, though, when the conversation well runs dry?
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Social Media Giants Circle Wagons to Battle Bad Ads June 15, 2012 
Social media giants are teaming up with nonprofit website StopBadware to create the Ads Integrity Alliance, which will counter so-called bad ads and work to create trust within the online advertising industry. The alliance will work to combat nefarious ads by recommending policy initiatives and best practices to policymakers.
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You Just Have to Be There: Trends in Event Marketing June 15, 2012 
Mike Heaston knows the power of a good cycling event. Get the people out there, biking through the Colorado mountains, and they'll become loyal and steadfast customers. "We're putting on events that people love," said Heaston, owner of EventMarketing Group. "We're creative, and these are our product."
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Yammer May Get Microsoft Into the Social CRM Club June 15, 2012 
Microsoft is in discussions to acquire Yammer, a social media and communication platform for businesses, according to a report in Bloomberg, which cited two anonymous sources. Microsoft is prepared to acquire the company for a $1 billion purchase price, the report said, and the deal could be reached as soon as Friday.
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ComScore: Facebook Ads Work if You Know Where to Point Them June 13, 2012 
Facebook can be an effective platform for advertisers, according to a report released Tuesday by comScore. The results appear to counter the findings of a recent Reuters/Ipsos poll in which four out of five respondents claimed they were never influenced by advertisements or comments on the site regarding products or services.
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Foursquare Tells Users Where to Go June 07, 2012 
Foursquare has released a fully made-over version of its geolocation app. "They told me it was a byproduct of everything they learned over the past three years," Greg Sterling, senior analyst at Opus Research, told TechNewsWorld. "They wanted to create a better experience and wanted to make it more acceptable to people who were not very active users."
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Facebook Users Aren't There to Shop Around June 06, 2012 
A new poll does not bode well for Facebook's goal of stepping up its ad revenue.
Four out of five Facebook users said they were never influenced by advertising or even comments on the site to buy a product or service, found the poll, which was conducted by Reuters/Ipsos. Also, 34 percent of the users surveyed said they were spending less time on the site compared with six months ago.
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Google Says 'State-Sponsored,' Users Hear 'China' June 06, 2012 
Today in international tech news: Google didn't name names when it issued a warning about potential state-sponsored attacks on its users, but that hasn't stopped people from assuming that "state-sponsored" translates to "China-sponsored." Also: Starbucks' Irish Twitter account got followers steamed, and an ambitious plan could bring more mobile access to Congo.
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Facebook May Swell Its Ranks With Young 'Uns June 05, 2012 
Facebook is exploring ways to include children younger than 13 years of age as members of its social network, according to The Wall Street Journal. To that end, it is working on developing technology that would allow tweens to be active on the site under parental supervision. Facebook's move in this direction -- if it is indeed going down this road -- is understandable.
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