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Seeing Social Meet in the Middle August 08, 2012 
I'm just back from a week in the woods, trying to get my head around social media and CRM again. That means I'm in the middle of writing up a report on some research that uberanalyst Esteban Kolsky and I did over the last few months, and smack in the middle of CRM Idol judging. Everything's fine, and I see some interesting parallels, and without giving the store away, here is one interesting cross tab.
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Baidu Censors a Bit Too Well August 06, 2012 
Today in international tech news: Chinese authorities arrest three employees from Baidu, China's top search engine, for accepting money to delete Internet posts. Also: A Web designer irks Ticketmaster; supporters of Syrian president Bashar al-Assad hack into a Reuters Twitter account; Australia could start holding companies accountable for what fans post on brand pages.
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How Low Can Facebook Go? August 03, 2012 
It is hard to remember that only a few months ago, the market was greedily speculating about how high Facebook's stock might go. Fast-forward to one IPO debacle, several negative research reports, the departure of several top executives, and a lukewarm earnings report, and the question is now fearfully being asked in reverse. How low can Facebook go?
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Facebook's User Roster Teeming With Flotsam and Jetsam August 03, 2012 
Facebook, which has seen its share prices fall since it went public in May, has disclosed that its user base may contain as many as 83 million illegitimate accounts. Facebook made the disclosures in its 10-Q form, filed with the United States Securities and Exchange Commission on July 31.
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The Rise of Corporate Blogging August 03, 2012 
When Google withdrew from China, it didn't send out a press release or hold a press conference. Instead, it announced the news on its corporate blog. This move proved to be a "milestone event for corporate blogging," said Lou Hoffman, CEO of The Hoffman Agency. "Even though the Google corporate blog mainly covers Google-centric issues, they offer fresh takes and stay away from cheerleading."
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SAP Lets Enterprises See What Customers Really Feel - in Real Time August 02, 2012 
SAP on Wednesday unveiled a rapid-deployment solution for marketers. It lets users analyze customer sentiment from social networking sites, communities, wikis, blogs and other sources. Users can combine the information with CRM text data and, if they so choose, business intelligence applications to get results in real time. The results are displayed on mobile devices or desktops.
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Good Social Customer Conversations: Start by Listening July 30, 2012 
Social media sites are all about having conversations, and that's true for businesses as well as individuals. The trick for businesses is knowing how and when to engage in these conversations -- and how to keep up with them. Like any conversation, listening is important, and it's one way that businesses can begin to engage their customers.
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Will Social Media Spoil the Olympics? July 27, 2012 
The Summer Olympics officially open Friday, but as the games are taking place in London, which is six hours ahead of the East Coast of the United States and nine hours ahead of the West Coast, it will be very much a "tape delayed" affair. This isn't unusual in the world of international sporting events, but trying to avoid Olympic game outcomes is turning into an Olympic-class challenge.
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Foursquare's New Ad Layer Ropes In More Brand-Friendly Users July 26, 2012 
Foursquare is following up on a feature it introduced last week that layers on new ad functionality for brands seeking to target local customers. Unveiled last week, "Local Updates" lets users keep up with places they like in their Friends tab.
Now the social service has rolled out "Promoted Updates" in the Explore tab.
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Pinning for Business: Pinterest as a CRM Tool July 26, 2012 
WORX, a power tool company, has a unique Pinterest board: one devoted entirely to tools that aid in zombie defense. The WORX JawSaw, for instance, has a pin that tells consumers to "accessorize before they rise, and protect yourself now!" The board's sense of humor makes it especially effective on the social pinning site.
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Facebook Growth May Have Hit a Wall July 18, 2012 
Facebook shares fell on Tuesday, as the social network faces problems adding new users in multiple markets. The number of users on Facebook in the United States actually slipped by 1.1 percent, according to a new report from Capstone Investments. Facebook has seen phenomenal growth since its inception in 2004, and last reported having more than 900 million users.
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Facebook Sinks on the User Satisfaction Curve July 18, 2012 
The hits keep coming for Facebook. The social networking site posted the largest decline in customer satisfaction, according to the American Customer Satisfaction Index. Facebook dropped 8 percent, settling at a score of 61 on a 100-point scale. At the same time, Google+ -- a social network launched by Google last year -- scored rather well. In its first appearance, it clocked in with a 78.
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Synchronizing Social Traffic Signals July 18, 2012 
It's not enough to have just a website, or just social media profiles. Businesses need to have both -- and the traffic needs to flow seamlessly between them.
Numerica Credit Union was looking for a way to offer customers a useful tool on its Facebook page while driving traffic from Facebook to its site.
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Tweeting CRM July 16, 2012 
Most businesses recognize the need to be on Twitter to post about their latest products, services and recommendations. In addition to such marketing uses, however, it can also be used to manage customer relations. "To remain competitive, businesses have to figure out how to acquire, serve and retain customers through social channels," said Justyn Howard, president and CEO of Sprout Social.
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Votigo Ventures Into Full-Scale Social Marketing July 12, 2012 
Votigo has debuted a full-fledged social marketing suite that builds around its original core functionality of social promotions. The 6-year-old company is offering a price point that is reasonable for small and medium-sized businesses, as well as functionality that can scale to enterprise level fairly easily, said Mike La Rotonda, co-CEO and founder.
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Oracle Adds Involver to Its Social Stable July 11, 2012 
Oracle is snapping up another social media company: It announced this week that it has entered into an agreement to buy Involver, a platform provider of SML, or social markup language. SML is a developer tool used to create customized marketing applications for social media sites and Web campaigns.
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Salesforce.com Adds Another Brick to Social Media Edifice July 10, 2012 
Salesforce.com is acquiring GoInstant, reportedly paying $70 million for the startup. The news generally fits the "another day, another Salesforce.com acquisition" story line. The CRM cloud vendor has been on an acquisition binge -- it bought at least six companies in 2011 alone.
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Twitter Tweaks Search to Trim Tweet Mountains July 09, 2012 
Twitter has given its site an overhaul designed to simplify its search functions and provide users with suggestions when they're unsure of an exact handle or hashtag. The site's upgraded search results will now more closely resemble those of a Google search.
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Yahoo, Facebook Puff Patent Peace Pipe July 09, 2012 
Yahoo and Facebook are ending their patent infringement lawsuits against each other with a settlement that includes a licensing partnership as well as an expanded content distribution and advertising relationship. The new agreement allows for collaboration on ad campaigns during major media events.
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The Dirty Suicidal Secret of Facebook July 09, 2012 
The last time we had a major "social networking" type of effort it was with collaboration, and the poster child for the effort was Lotus Notes. It largely failed -- not because the idea wasn't a good one, but because the company fundamentally didn't understand that the market was being made hostile to
the concept.
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