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Microsoft Dynamics CRM Gets a Fuel Injection
February 18, 2014
Microsoft on Tuesday unveiled a set of Microsoft Dynamics CRM features that will be generally available in the second quarter of this year. There are three main areas of change in this latest iteration: new marketing functionality; enhanced customer service options; and the introduction of a unified service desk for call centers. There are also additional social listening features.
Managing Big Data: Audience Measurement and Ad Targeting
February 03, 2014
The interaction of connected consumer electronics and digital media is creating vast and limitless amounts of user data, now commonly coined "Big Data." Many new business models are forming around these data, but for advertising, data have always been at the core of its business. Data of all varieties and volumes enable stakeholders to invest proportionally to the value of their media assets.
On Paper, Facebook's a Different Story
January 31, 2014
Facebook on Thursday announced next week's launch of Paper, a free app for iOS that combines user and curated content into a personalized news medium. Users can create stories as well as receive stories based on their interests and organized into sections. The sections cover everything from sports, world news and animal pictures to business, photography and food.
Marketing Automation Report Card
January 29, 2014
After two years of fairly hectic activity in the marketing automation space, it might be useful to ask where all the commotion has gotten us. Once a captive of finance, which was concerned with reeling in marketing's costs and rationalizing expenses with known -- or at least knowable -- benefits, marketing automation emerged in the last couple of years as a powerful tool.
Twitter Cards Users Get to Play With a Full Analytics Deck
January 27, 2014
Twitter has launched analytics for Twitter Cards to help users determine how well their media-rich tweets are performing on the network. Twitter Cards allow developers, brands and publishers to add photos, videos, deep links, content previews, and other rich media to their tweets. The analytics service is intended to help Cards users gain deeper insights into how their content is spreading.
Nextbee Gives B2Bs CRM Integration Links
January 20, 2014
NextBee has spent the last several months developing integration links to connect its referral and customer service products to the major CRM applications, including Salesforce, NetSuite and Microsoft Dynamics. The general idea of the integration is to combine NextBee's ability to track activities and provide incentives with the CRM system's customer service touchpoints.
Google Gives Gmail More Pluses
January 10, 2014
Google on Thursday started rolling out changes designed to further integrate its Gmail and Google+ platforms. The updates make it easier for Google+ users to contact other users without knowing their email addresses. Going forward, when users with both a Gmail and a Google+ account begin typing a contact's name into an email draft, a list of Google+ contacts will appear along with other contacts.
How to Use Twitter's New Crisis Alerts
December 12, 2013
Local government emergency managers have been trying for years to figure out ways to alert members of the public about crises and incidents, like natural disasters, that could affect them. Limited success has been achieved with auto-dialer implementation, which is dependent on phone lines' capacity. Twitter thinks it may have the best answer, though.
FB Jockeys for Inside Track in Wireless Industry
November 12, 2013
Facebook has reportedly joined the GSM Association, making plain its heightened interest in mobile and wireless. GSMA is a group made up of mobile operators and other technology companies interested in standardizing and promoting the GSM cellular system. Nearly 800 of the world's mobile operators are members, as are more than 200 companies in the broader mobile ecosystem.
How to Use Social Media Dashboards
November 07, 2013
Social media are becoming an ever-increasing part of marketing. If you've been finding one-user, consumer-oriented clients for Twitter and Facebook cumbersome for your business, it may well be time to move over to a social media management tool like Hootsuite. These kinds of tools allow you to manage more than one social network; schedule posts like messages and tweets; and more.
Google Turns Hangouts Into Office Space
November 05, 2013
Google on Monday introduced a new social media feature called Helpouts, a real-time channel that's designed to let businesses and individuals give and get help over live video. Powered by Google's Hangouts video chat platform, Helpouts can be used to offer instruction in a wide range of areas, from fixing a garage door to removing a computer virus to speaking conversational French.
Instagram Gives Users Sneak Preview of Ads
October 26, 2013
Instagram on Thursday gave users a taste of what its upcoming sponsored photos and videos will look like. Instagram has assured users that the posts will feel natural and not compromise the network's aesthetics. The photos and videos will appear in the same format as an ordinary Instagram post, with a few modifications. The brand name will appear in the top left corner of the photo or video.
LinkedIn Brings Users' Profiles to the In-Box
October 24, 2013
LinkedIn on Wednesday announced three new mobile apps designed to increase users' productivity and mobile reach. First and foremost, LinkedIn Intro is a brand-new mobile app for iPhone Mail that gives users a preview of the credentials of people who send them email from popular email accounts. The app embeds users' LinkedIn profiles into the emails they send so the user sees the sender's image and credentials.
Facebook Tells Content Producers Which Stories to Share
October 23, 2013
Facebook has introduced Stories to Share, a tool to help media outlets -- from online publications to TV broadcasters to music startups -- maximize value. Appearing in the media panel of a publisher's Facebook page, Stories to Share makes recommendations based on the number of shares a post has received. When an article gets a certain number of Likes, it will appear in the list.
Google's New Rules: You're in the Ad Game Now
October 12, 2013
Google has announced changes to its Terms of Service that will take effect Nov. 13. In short, users' profile names and photos will be served up together with content such as reviews they share, ads they +1, comments they post, or who and what they follow. Only people users choose to share content with will see their profile names and photos. Users under 18 will not be affected by the ToS change.
Earshot Helps Marketers Tap the Home-Field Advantage
September 28, 2013
Imagine you're walking down a city street heading for a vegan restaurant that you've heard good things about. You get to the address only to discover it has gone out of business. Hungry and disappointed, you pull out your smartphone and wail to the Twitterverse, "Veggie Delight is closed! I'm starving and there is nowhere to get a vegan meal!"
Facebook's Truly, Madly Deeply Learning the Story of Your Life
September 24, 2013
Facebook reportedly has set up an eight-person team to look into how AI can help it further analyze data it gathers on its members. The team will work with an emerging technique called "deep learning." Deep learning can let software work out emotions or events not explicitly referenced in people's writing and make sophisticated predictions about people's likely future behavior.
LinkedIn Plays Defense in Email Hacking Class Action
September 24, 2013
LinkedIn has responded to claims in a class action lawsuit filed against it, maintaining that it does not break into users' email accounts and insisting that it asks for permission before using information from anyone's email accounts. Four LinkedIn users filed the suit, claiming it had appropriated their identities to send promotional emails to non-users.
Pinterest Tests the Ad Waters With New Promoted Pins
September 21, 2013
Pinterest on Thursday announced that it would begin experimenting with promoting certain pins from a select group of businesses. The announcement came via a blog post from CEO Ben Silbermann, who hastened to assure the site's users that this move would not be a descent into ad madness. "I know some of you may be thinking, 'Oh great ... here come the banner ads,'" he wrote.
Have Anger, Will Travel Social Networks
September 20, 2013
Angry posts spread faster on social networks than those indicative of any other emotion, according to a recent study. Researchers at Beihang University set out to test whether homophily -- the tendency of people to bond with those who are similar -- occurs in social media interactions. The team analyzed 70 million posts collected from Sina Weibo.
Yahoo Rolls the Dice With Tumblr Analytics Deal
September 17, 2013
Tumblr has teamed up with DataSift to provide users with information about consumer engagement and sentiment. DataSift subscribers on Monday gained access to both historic and real-time data about what consumers were posting about their brands in Tumblr's 5.5 billion monthly global interactions. DataSift already curated information from Facebook, Twitter, Amazon reviews and YouTube video comments.
Twitter Greases Its Mobile Advertising Gears
September 12, 2013
Twitter is acquiring mobile advertising exchange MoPub in order to support advertisers' efforts to optimize their ad buys. MoPub helps advertisers buy, manage and maximize performance of a variety of ads, especially those on mobile platforms. Twitter plans to invest in MoPub's core business and help it build real-time bidding that would allow advertisers to automate and scale their inventory.
Marketers Now Get to Slap G+ Posts All Over
September 11, 2013
Facebook and Twitter both added embedded-post capabilities to their platforms last month, and now Google has brought similar functionality to Google+. Both embedded posts and an author-attribution feature were unveiled by Google earlier this week, in fact, giving individuals and businesses a way to gain greater visibility. The changes help retain the identity of the person who originally posted on Google+.
Twitter Gets Serious About Shopping
August 28, 2013
Twitter has hired former Ticketmaster CEO Nathan Hubbard as its first head of commerce, with the goal of adding an online shopping component to its offerings. Twitter plans to give partners tools to more effectively offer their goods and services, perhaps then taking a commission on sales. Twitter's entry into the online commerce space is a logical next step, said Ignite Social Media's Jim Tobin.

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