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Facebook Needles Twitter, Pinterest, With New Interest Lists March 09, 2012 
Facebook is rolling out yet another feature to keep members engaged with the site for as long as possible. Called "Interest Lists," Facebook touts it as a way for users to create their own personalized newspapers with special sections -- or feeds -- on topics that matter the most to them.
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Halo Report Illuminates Angel Investor Trends March 08, 2012 
Now is a good time to be a startup looking for funding, suggests the Halo Report, which provides data and identifies trends affecting early stage entrepreneurs and investors. Angel Resource Institute, Silicon Valley Bank and CB Insights collaborated in the development of the report. Most notable among its findings: The median round size for angel group investments grew to $700,000, an increase of 40 percent over 2010.
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Yelp's Howling-Good First Day March 05, 2012 
Yelp had an excellent first day as a publicly traded company. It opened on the New York Stock Exchange Friday at $22.01 per unit -- up 47 percent from its IPO price of $15. By the end of the day, shares were trading at $24.58. The first-hour pop was surprising, even for enthusiastic advocates of the stock, said Lee Simmons, IPO industry specialist at Dun & Bradstreet.
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Facebook Gives Marketers a New Set of Tools March 01, 2012 
Facebook introduced a slew of new ad initiatives at its marketing conference, fMC, held in New York on Wednesday. Most had been leaked to industry publications prior to this first-ever event. However, few had been expecting the preview of a distribution channel called the "Reach Generator." Although key details about how it will work were missing from the presentation, it clearly represents a new avenue for marketers.
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Timeline May Eat Up Companies' Time March 01, 2012 
Facebook introduced a long-expected development on Wednesday: Timeline for Pages -- that is, Timeline for brands. It is similar in look and feel and function to the feature that was pushed out to user profiles last fall. However, the implications of Timeline for Pages are much greater for brands, both in outreach to customers and in terms of the additional resources that must be now devoted to Facebook.
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Twitter Flitters Further Into Mobile Advertising February 29, 2012 
Twitter launched an expansion of its mobile advertising system Tuesday, putting promoted tweets into the timelines of users accessing the service from mobile applications. Users accessing Twitter from iPhone and Android apps have been able to search out promoted trends and tweets before, and promoted tweets have been appearing in timelines for users accessing the site from a mobile Web browser.
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Google+ Has Trouble Snagging Eyeballs, Report Claims February 28, 2012 
New figures from comScore echo what many Google+ critics have been saying for the past few months. Google+ seems to be good at signing up users for its network, in large part due to its strategy of integrating its other products to the network. However, these users, which now number 90 million, don't stick around to actually use the network, according to the data.
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Yahoo Stares Down Facebook Over Website Patents February 28, 2012 
Yahoo is pressuring Facebook to pay licensing fees on several patents covering a variety of website functions like advertising, website personalization, social networking and messaging. Yahoo has a responsibility to its shareholders, employees and other stakeholders to protect its intellectual property, Yahoo spokesperson Micheline Tang said.
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Social Network Users Dumping Friends and Locking Doors February 24, 2012 
Users of social networks, especially women and younger members, are managing their accounts better in recent years, Pew Research has found. About two-thirds of Internet users belong to social networking sites, and metrics for profile management have improved, Pew said. For one thing, users are cleaning house more. Overall, 63 percent of social networking site users have deleted friends, up from 56 percent in 2009.
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Yelp Steps Out on IPO High Wire With Cautious Pricing February 20, 2012 
Yelp, the online local review service, expects to sell 7.15 million shares in its IPO, at US$12 to $14 each. The total potential take is $100 million. The company will list its stock on the New York Stock Exchange under the symbol "YELP." Yelp's price target values the company at roughly $778 million, about nine times last year's sales.
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Making the Cloud Conventional February 15, 2012 
Last week Oracle bought the HR SaaS company Taleo for $1.9 billion, which to me means it's time to do you-know-what to the fire and call in the dogs. This hunt is officially over and out. The hunt in question is for legitimacy and primacy of the SaaS and cloud computing model.
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How MySpace Got Its Groove Back February 14, 2012 
On Monday, Myspace announced startling news: 1 million new members have joined in the past month, and the rate of signups has risen to 40,000 per day. Myspace was considered all but dead when Specific Media and singer and actor Justin Timberlake took it off News Corp.'s hands last year.
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The Talk of the Web February 08, 2012 
There's been a lot of activity on the Web and in our industry in the last week, and I thought it might be fun to try and tie at least some of it together. Much of it in one way or another involves Facebook -- or "FB," as the proposed ticker symbol suggests. It's widely assumed that its IPO will make the very earliest buyers a nice pile of profit, but what about those looking for a longer-term investment?
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Facebook May Be Chasing Mobile Ad Pot of Gold February 06, 2012 
Facebook is reportedly working on a system to put ads in its mobile services. The news comes just days after the social networking giant filed for an initial public offering, hoping to raise $5 billion. In its IPO filing, Facebook stated that the number of active mobile users of its social network is growing.
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Pew Study Finds Facebook Power Concentrated in Relatively Few Friends February 03, 2012
An in-depth look at Facebook user behavior reveals some interesting trends among this more than 800- million constituency: One, Facebook users tend to receive more from the Facebook friends than they give out; two, there is a solid core of users that are very active on the site.
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Facebook's IPO May Be the Last Straw for Privacy-Minded Users January 31, 2012 
Zero hour is approaching as the certainty grows that Facebook will be filing for its initial public offering this week. Zero hour for excited investors and Wall Street banks -- and zero hour for privacy advocates. Even as a private company, Facebook had no problem pushing the envelope, said Consumer Watchdog spokesperson Carmen Balber. "Facebook is already treading dangerous waters ... ."
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Wall Street in the Grip of Facebook Fever January 30, 2012 
This is it -- the week every social media investor has been waiting for. Facebook is expected to file for its IPO this week, according to widely circulating rumors, in response to huge demand in the market -- to say nothing of its own employees, many of whom stand to become millionaires overnight. Morgan Stanley is said to be the leading investment bank in the offering.
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No Rest for the E-tailer January 28, 2012 
Your online store did record sales this past holiday and you are a happy person at the start of the year. After a few days of rejoicing, it is time to get back to the grind and look at how you can move forward and take your online store to even greater heights. There are a few fallouts of the holiday season that you will need to manage, and then there are some initiatives that you should plan.
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Tynt Deal Could Make 33Across Irresistible to Microsoft January 25, 2012 
Brand graph company 33Across has acquired Tynt, a company that tracks user behavior for publishers. Both companies were mum about the amount of the all-stock deal. Tynt will take 33Across into a new market; the combined companies will reach 1.25 billion users globally, according to 33Across.
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Facebook Gets App-Happy January 20, 2012 
Do you like to garden? Share coupons? How about bike riding? If so, there's an app for that -- on Facebook, that is -- or soon will be. As promised at last year's f8 developer conference, Facebook rolled out about 60 new apps to be used on its site this week. They are designed for users to express more precisely how they are interacting with content on Facebook.
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