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How MySpace Got Its Groove Back February 14, 2012
On Monday, Myspace announced startling news: 1 million new members have joined in the past month, and the rate of signups has risen to 40,000 per day. Myspace was considered all but dead when Specific Media and singer and actor Justin Timberlake took it off News Corp.'s hands last year.
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The Talk of the Web February 08, 2012
There's been a lot of activity on the Web and in our industry in the last week, and I thought it might be fun to try and tie at least some of it together. Much of it in one way or another involves Facebook -- or "FB," as the proposed ticker symbol suggests. It's widely assumed that its IPO will make the very earliest buyers a nice pile of profit, but what about those looking for a longer-term investment?
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Facebook May Be Chasing Mobile Ad Pot of Gold February 06, 2012
Facebook is reportedly working on a system to put ads in its mobile services. The news comes just days after the social networking giant filed for an initial public offering, hoping to raise $5 billion. In its IPO filing, Facebook stated that the number of active mobile users of its social network is growing.
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Pew Study Finds Facebook Power Concentrated in Relatively Few Friends February 03, 2012
An in-depth look at Facebook user behavior reveals some interesting trends among this more than 800- million constituency: One, Facebook users tend to receive more from the Facebook friends than they give out; two, there is a solid core of users that are very active on the site.
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Facebook's IPO May Be the Last Straw for Privacy-Minded Users January 31, 2012
Zero hour is approaching as the certainty grows that Facebook will be filing for its initial public offering this week. Zero hour for excited investors and Wall Street banks -- and zero hour for privacy advocates. Even as a private company, Facebook had no problem pushing the envelope, said Consumer Watchdog spokesperson Carmen Balber. "Facebook is already treading dangerous waters ... ."
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Wall Street in the Grip of Facebook Fever January 30, 2012
This is it -- the week every social media investor has been waiting for. Facebook is expected to file for its IPO this week, according to widely circulating rumors, in response to huge demand in the market -- to say nothing of its own employees, many of whom stand to become millionaires overnight. Morgan Stanley is said to be the leading investment bank in the offering.
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No Rest for the E-tailer January 28, 2012
Your online store did record sales this past holiday and you are a happy person at the start of the year. After a few days of rejoicing, it is time to get back to the grind and look at how you can move forward and take your online store to even greater heights. There are a few fallouts of the holiday season that you will need to manage, and then there are some initiatives that you should plan.
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Tynt Deal Could Make 33Across Irresistible to Microsoft January 25, 2012
Brand graph company 33Across has acquired Tynt, a company that tracks user behavior for publishers. Both companies were mum about the amount of the all-stock deal. Tynt will take 33Across into a new market; the combined companies will reach 1.25 billion users globally, according to 33Across.
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Facebook Gets App-Happy January 20, 2012
Do you like to garden? Share coupons? How about bike riding? If so, there's an app for that -- on Facebook, that is -- or soon will be. As promised at last year's f8 developer conference, Facebook rolled out about 60 new apps to be used on its site this week. They are designed for users to express more precisely how they are interacting with content on Facebook.
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What's Good for Social Business Is Good for Social CRM January 19, 2012
I'm ensconced at the Swan and Dolphin Hotels at Walt Disney World in Orlando this week for IBM's concurrent Lotusphere/IBM Connect shows, and all the announcements here paint the picture of a company and a partner ecosystem that is going all-in on collaboration. Big Blue's fuddy-duddy reputation is being completely overhauled, it seems.
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New Legal Challenge - Who Owns Followers on Twitter? January 11, 2012
On Jan. 1, I found that these Twitter names had hordes of followers: @ladygaga had 17,554,645, @Starbucks had 1,927,255, and @noahkravitz had 24,273. If you have a Twitter account, you can easily see all of who the followers are. Having Twitter followers doesn't mean you get to keep them, though. Followers can unfollow on their own. Or, an employer might try to claim the followers belong to it.
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The New Cyber Savannah January 10, 2012
Peter C. Whybrow, M.D., is a neuropsychiatrist and director of the Semel Institute for Neuorscience and Human Behavior at UCLA, or at least he was when he published American Mania: When More Is Not Enough in 2005. In the book he quotes numerous economic thinkers and writers from the last 300 years, including Adam Smith and Alexis de Tocqueville, as he analyzes how we behave in modern business.
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CRM in 2012: Big Changes in the Wind January 09, 2012
The CRM landscape is shifting gears -- and it looks as though 2012 will be the year that will see investments in technologies to cash in on a veritable explosion of social media, mobile and integration opportunities. The winners in 2012 will be those that can figure out new ways to distinguish themselves on the customer service front, said Ajay Kapoor, vice president of customer service for Avaya.
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Class Action on 'Like' Ads Could Dent Facebook's Wallet December 20, 2011
A lawsuit alleging Facebook violates a California law on commercial endorsements can move forward, a federal judge has ruled. Facebook failed to persuade the court to dismiss the suit altogether, but District Judge Lucy Koh did reject the plaintiff's claim that Facebook had unjustly enriched itself from its advertising.
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Groupon, LivingSocial and the Holy Grail of Commerce December 16, 2011
The market for local commerce has been the holy grail for Internet companies since the dawn of the modem. However, that market has been more like "Monty Python And The Holy Grail." Until now. The missing link for local commerce hasn't been the Web, it's been four things: web usage as everyday "utility"; the growth of mobile; the inefficiency of "old-fashioned" advertising; and time-shifting.
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Online Cash Registers in Holiday Overdrive December 15, 2011
Ask just about any research company that tracks online spending about this holiday season and you will get bombarded with cheer: "good," "strong," "robust," and "surprisingly strong" are among the adjectives used to describe online shopping activity this month and last. The latest indicator is a report on the holiday season-to-date: $24.6 billion has been spent online, for a 15-percent increase over the same period last year.
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