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Marketo Winds Up for Risky IPO April 03, 2013 
Marketing automation company Marketo filed paperwork with the SEC on Tuesday to launch an initial public offering valued at $75 million. The company has not yet proposed a stock price. It does say in the filing that it is considered an "emerging growth company," and it plans to list on Nasdaq under the symbol "MKTO." The most telling portion of the filing was the company's description of risks.
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Facebook to Slap Targeted Ads on News Feed Billboards March 27, 2013 
Facebook announced this week that it will test a new feature that allows select advertisers to run additional targeted ads in user's News Feeds. The test is an expansion of Facebook Exchange, one of the social network's most profitable advertising initiatives. The service allows marketers to check users' online viewing habits via a cookie-based system.
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Brands Wasting Their Digital Ad Dollars, Study Finds March 21, 2013 
Brands may be shifting more money to digital advertising and social media marketing efforts, but so far that's not buying them a lot of trust from consumers, according to a new report from Forrester Research. Seventy percent of more than 57,000 U.S. consumers surveyed trust brand or product recommendations from family and friends, while digital ad formats all rank below 20 percent.
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New Targeting Tools Help Ads Zero In on Twitter Users March 19, 2013 
After a year of testing and much feedback, Twitter on Monday released a set of tools for small businesses and self-service advertisers -- tools that will give businesses more of an opportunity to speak directly to consumer interests. Targeting was the most requested feature in the feedback that the social network gathered from select advertisers.
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Microsoft Dynamics Gets Major Overhaul March 19, 2013 
Microsoft opened Convergence 2013 Tuesday morning with a keynote address from Microsoft Business Solutions President Kirill Tatarinov -- and the debut of an upgraded CRM application.
With 11,000 attendees, this is the largest Convergence Microsoft has held to date, said Seth Patton, senior director of marketing for Microsoft Dynamics CRM. "The key theme for the event is uniting business and IT," he said.
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New IBM Lab Explores the Science of Personalization March 15, 2013 
IBM pushed deeper into the customer experience space with the launch on Thursday of its Customer Experience Lab. The lab brings together various elements of IBM's expertise, technology and staff to integrate mobile, social, cloud, Big Data and advanced analytics for its users.
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FTC Puts a Damper on Freewheeling Digital Advertising March 13, 2013 
The Federal Trade Commission released its updated Dot Com Disclosures guidance on Tuesday, emphasizing the requirements for advertisers targeting mobile devices. In short, the rules that apply to ads in newspapers, radio and television also apply to mobile devices and social media. The update is the first since the guidelines were released in 2000 -- an era when smartphones and tablets were far, far less ubiquitous.
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Facebook's Rejiggered News Feed: The Ads Have It March 09, 2013 
Facebook unveiled its new look this week, providing bigger photos and more links in users' News Feeds, along with additional ways to view specialized streams based on topics of interest, such as music. This is apparently an attempt to corral all the random musings and disjointed pictures users are accustomed to sorting through. Facebook's move seems geared toward bringing order to the chaos.
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New Facebook News Feed Features In-Your-Face Photos March 07, 2013 
Facebook on Thursday announced a major makeover of its News Feed page with an emphasis on bigger images, more user control and a recognition that more members are accessing the social network on mobile devices. "News Feed has become primarily about visual content," CEO Mark Zuckerberg said.
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Facebook's New Ad Tool Targets You Online and Off February 28, 2013 
Facebook users will soon see ads in their feeds that are more specifically targeted to what they like and where they've shopped -- both online and offline -- thanks to a series of agreements with data companies announced Wednesday. The agreements expand the social network's Custom Audiences program released last September, which was designed to allow advertisers to target their existing customers via Facebook.
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Hackers: The Flies in Social Media Marketing Ointment February 25, 2013 
Did you hear? McDonald's has just acquired Burger King! Also, someone at the company apparently has a potty mouth. Another unusual and unexpected corporate trade also happened last week -- Cadillac acquired Jeep. These events, of course, didn't really happen. In both instances, hackers gained control of the brands' Twitter accounts and began sending out false and sometimes very offensive tweets.
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HootSuite for Twitter Gives Advertisers a Souped-Up Dashboard February 22, 2013 
HootSuite has incorporated paid advertising into its dashboard for the first time with the rollout of HootSuite Promoted Products integration for Twitter. It allows users to buy Promoted Tweets and manage their accounts on the HootSuite dashboard.
This is a significant step for HootSuite's users, said Greg Gunn, VP of business development.
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Twitter Flies Advertiser API February 21, 2013 
Twitter launched an API for advertisers Wednesday, a move designed to help the social network boost revenues to better compete with its Internet ad competitors. The company has had an ad structure in place since 2010, when it launched its Promoted Tweets program, which allows advertisers to push 140-character ads on user feeds.
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Burger King Grilled, Jeep Sideswiped During Twitter Hacks February 19, 2013 
The Twitter accounts for fast-food chain Burger King and automaker Jeep were taken over by hackers this week, prompting calls for stronger authentication practices while forcing marketing professionals to once again confront the shadowy regions of social media. Burger King was the first brand to report problems Monday.
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Building Social Into the Customer Service and Support Infrastructure February 19, 2013 
Surprisingly, many customer service organizations have yet to put their toes in the water when it comes to social media engagement. In fact, fewer than half of them actively respond to consumer complaints via Twitter and other social media channels. For companies that do actively engage in social media for customer support purposes, the average response time is an estimated 24 hours.
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Facebook Hopes Friends Will Let Friends Promote Posts February 15, 2013 
Facebook is allowing users with a little extra money to promote the status updates, photos or videos of a friend on the social network, according to multiple media reports. The world's largest social network uses certain algorithms to determine which posts get the most traction on Facebook.
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IntelliBuzz Helps Brands Keep an Eye on Social Media Mentions February 15, 2013 
Intelliverse has rolled out a new cloud-based tool that monitors social media for brand mentions and responds when appropriate. IntelliBuzz is simple enough that a company with minimal IT resources in-house -- that is, a computer and an Internet connection -- can manage this outreach just using the app.
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Twitter Buys Bluefin to Solidify Hold on Second Screen February 06, 2013 
The tweets were flying this week, and not just about Beyonce and blackouts at the Super Bowl. Twitter was itself the subject of tweets following the announcement late Monday that it had inked a deal to buy social TV analytics firm Bluefin Labs. Terms were not disclosed.
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Online Warm-ups: Super Bowl Advertisers' New Game Plan February 01, 2013 
As the U.S. prepares for kick-off of Sunday's Super Bowl, advertisers already have their plays in motion. Many of the commercials are already viewable online, and ads get support from online components. Over the past few years, the brands who buy air time for the Super Bowl have begun posting their commercials online in advance.
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Pinterest Plays With More Prominent Pics January 31, 2013 
Pinterest, the social scrapbooking site that has quickly captured the Web's attention, this week rolled out a beta test of a redesigned look that features larger pictures and a new way of navigating pages. The biggest change to Pinterest is that images are larger, and there's more information on pins.
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