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Has Google Become a National Threat?
September 4, 2017
The idea that Google might be becoming a national threat is what struck me when I read a column by Zephyr Teachout, a law professor at Fordham University. She makes a compelling argument that Google has reached a point where it no longer allows dissent outside the company -- though, given the recent firing of a Google engineer, that may be true inside the firm as well.
Ad Tech's Future Beyond Facebook and Google
August 24, 2017
Advertising technology, or ad tech, is a relatively new business segment. Both Google and Facebook have been very successful with this new advertising model. Going forward, will ad tech be important and rapidly expand to a wider segment, or will it be limited to the way certain companies show value and grow? Advertising has gone through wave after wave of change over the decades.
EPIC Claims Google Violates Consumer Privacy in FTC Complaint
August 1, 2017
A new technology that Google uses to track billions of credit card transactions is unsafe, overly intrusive, and possibly in violation of federal law, according to a complaint EPIC filed Monday with the FTC. EPIC urged the FTC to investigate Google over its Store Sales Management program, criticizing it as unfair and deceptive to consumers, and lacking an easy way to opt out.
SEO, SEM Rule Retailers' Marketing Budgets
July 21, 2017
Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions, suggests a study of 136 enterprise retailers. Enterprise retailers with at least $500 million in annual revenues participated in the study, which was a joint effort of Adam Software, an Aprimo company; WBR Digital; and ChannelAdvisor.
Will Record Fine Cramp Google's Style in Europe?
June 29, 2017
The European Commission has walloped Google unit with a record $2.7 billion for giving its own shopping comparison site preference above smaller competitors, and thus abusing its dominant position as a search engine. Google must end the conduct within 90 days or face penalties of 5 percent of its average daily global revenue, the EC said. Google expressed disagreement with the EC's findings.
Google Launches Go-To Job Aggregation Site
June 21, 2017
Google has announced the launch of new job search aggregation technology. The new initiative will allow Google users to search for jobs either on mobile devices or personal computers, and to use a set of filters to obtain highly targeted results pulled from many different sites across the Web. Google aims to use its machine learning capabilities to make an immediate impact on people's lives.
Alphabet Jumps on the $1K-a-Share Train
June 5, 2017
Alphabet shares reached a new record high on Monday, surpassing the $1,000 benchmark just a week after Amazon accomplished the feat. Investors placed bets that Google's core search and emerging AI technology will help maintain the company's dominance over rivals. The stock price surged after securities analyst Andy Hargreaves advised investors to get out of Apple and invest in Alphabet.
Internet Giants Ramp Up Fake News Defenses
April 27, 2017
Three major Internet brands this week announced initiatives to combat "fake news" online. Google revealed that it had tweaked its search processes to help bring high-quality content to the top of search result pages. Wikipedia founder Jimmy Wales announced a new online publication that aims to fight fake news by pairing professional journalists with legions of volunteer community contributors.
Google Mulls Ways to Banish Bad Ads
April 22, 2017
Google reportedly has been working on a plan to install an ad blocker onto its Chrome browser. It also has been considering a collaboration with Microsoft, Facebook and other firms to develop a set of standards that would determine which types of advertising to block from websites. That effort presumably would aim at blocking abusive ads without jeopardizing ads from legitimate firms.
Google's Fact Check Labeling System Goes Global
April 8, 2017
Google has extended the Fact Check feature it introduced last fall. Publishers now can display a Fact Check tag in news stories everywhere that Google News is available. The company also has introduced the Fact Check feature globally in Google Search, in all of the languages it supports. Not all stories will be fact checked, though, and only certain publishers will be able to participate.
Calling Facebook Customer Service? Beware of Fraudsters
February 2, 2017
Googling for a Facebook customer support phone number may connect users with fraudsters. A fraudulent number reportedly appeared not only as top result in a Google search, but also as a featured snippet -- that is, highlighted in a box at the top of the search results. An investigator who called the number, posing as a Facebook customer who had been locked out of his account.
Google Gets Rid of 1.7 Billion Bad Ads
January 25, 2017
Google removed 1.7 billion bad advertisements from its various sites in 2016, more than double the prior year's totals. Google took several steps to crack down on the deceptive advertising, including updating its policies to protect users from "misleading and predatory offers." It also beefed up its technology to help identify misleading ads and remove them.
Google Clamps Down on Sneaky Malicious Sites
November 16, 2016
Sites that repeatedly violate Google's safe browsing policies will be classified as repeat offenders, the company said. A small number of websites take corrective actions after Google displays alerts on their landing pages warning visitors that they're harmful. However, they typically revert to violating the policies after Google verifies that they're safe and removes the warnings.
Google Cites Amazon Competition in Response to EU
November 7, 2016
Google last week filed a response in a 6-year-old antitrust battle with the EU, which has charged that its search ads unfairly promoted its own shopping service and blocked rivals. The response addresses a revision the EC sent to Google this summer. The commission's original statement of objections narrowly defined online shopping services to exclude services like Amazon, Google noted.
Trump Hauls Out Google Conspiracy Theory for Another Airing
September 30, 2016
Perhaps still reeling from what's widely viewed as the bruising he took in a debate watched by more than 80 million people on TV earlier this week -- countless more online -- Republican presidential candidate Donald Trump on Wednesday opened a campaign rally with a previously discredited attack. Google's search engine was biased in favor of his Democratic rival, Hillary Clinton, he claimed.
Google Cracks Down on Intrusive Mobile Ads
August 24, 2016
Google has announced that it soon will downgrade mobile pages in its search rankings if they carry ads that obscure content. Such ads "provide a poorer experience to users than other pages where content is immediately accessible," explained Doantam Phan, a product manager at Google. Techniques that reduce the accessibility of content include showing users a popup that covers the main content.
Yahoo Deal Could Put Verizon in Google and Facebook's League
July 25, 2016
Verizon has entered into a definitive agreement to acquire Yahoo's operating business for approximately $4.83 billion in cash. The deal, which comes on the heels of Verizon's $4.4 billion AOL purchase last year, will allow it to expand its digital advertising business. The purchase will provide Verizon with Yahoo's ad tech tools, search, email and messenger assets.
Verizon on Verge of $5B Deal for Yahoo Core Assets
July 22, 2016
Verizon reportedly is close to a deal to buy the core Web assets of Yahoo for $5 billion, which would end a months-long process of jockeying over the future of the struggling company. Verizon emerged as the winner of a lengthy bidding contest to acquire the assets, according to reports that surfaced Friday. An agreement is expected early next week.
Yahoo Posts Weak Earnings as Assets Sale Waiting Game Drags On
July 19, 2016
Yahoo on Monday reported second quarter earnings that fell just short of Wall Street estimates but left investors and analysts waiting to hear about progress in finding a strategic investment partner. Negotiations over the potential sale of the company's core assets are under way. The company reported earnings from operations of $39 million, or 9 cents a share in the second quarter.
EU Ratchets Up Charges in Google Antitrust Probe
July 16, 2016
Google and its parent company Alphabet are facing new charges in the European Commission's ongoing investigation of allegations that Google's comparison shopping and online advertising platforms violated antitrust laws. The EC on Thursday alleged that Google had abused its dominant position by systematically favoring its own comparison shopping service in search results.
Yahoo to Have Giant Patent Garage Sale
June 9, 2016
Yahoo reportedly has notified potential buyers that it plans to auction off about 3,000 patents and will be accepting bids until mid-June. The intellectual property for sale includes patents for its original search technology. The patents "cover strategic areas such as search, e-commerce and online advertising," said Andreas Scherer, managing partner at Salto Partners.
Apple to Boost App Store Money-Making Opportunities
June 9, 2016
Apple is planning a major overhaul of its App Store, including the introduction of a new subscription model for developers and the implementation of a paid search ad program, SVP Phil Schiller indicated in interviews ahead of next week's WWDC. To encourage developers to sell their apps on a subscription basis, Apple plans to change the current 70/30 revenue-sharing structure.
Supreme Court Snubs Google's AdWords Appeal
June 7, 2016
The U.S. Supreme Court has declined to hear Google's appeal of a lower court ruling in a suit alleging the company used deceptive practices in the sale and placement of advertising through its AdWords program between 2004 and 2008. Google, a unit of Alphabet, sought to overturn the 9th U.S. Circuit Court of Appeals September 2015 ruling that the lawsuit could go forward as a class action case.
Google Challenges Right to Be Forgotten in French High Court
May 20, 2016
Google on Thursday filed an appeal with France's supreme administrative court over an order from a privacy regulator requiring it to scrub certain search results around the world under a law called "the right to be forgotten." The March order from the CNIL requires Google and other search engines to delist the information of Europeans that shows up in searches for their name.
Google Gives iOS Users 1st Crack at Gboard App
May 12, 2016
Google on Thursday introduced Gboard, an app that combines search with a new soft keyboard for mobile devices running iOS. Gboard, which supports glide typing, allows users to perform searches from the keyboard without leaving the application they're in. Once the information is found, they can paste it into their application without leaving the keyboard.
Microsoft Curbs Cortana in Windows 10
April 30, 2016
Microsoft has decided to restrict its Cortana digital assistant to operating with the Edge browser and Bing search engine in Windows 10. "As Windows 10 has grown in adoption and usage, we have seen some software programs circumvent [its] design and redirect you to search providers that were not designed to work with Cortana," said Ryan Gavin, Microsoft's general manager of search and Cortana.
Getty Images Takes Google Grievances to EU
April 29, 2016
Getty Images on Wednesday filed a competition law complaint against Google with the European Commission. The company last year filed an "interested third party" submission in support of the EC's investigation into Google's anticompetitive business practices. Getty's complaint, in essence, is that Google Images facilitates piracy of high-res copyrighted content.
Crafting an Online Strategy, Part 2: Where to Sell What You Make
April 14, 2016
You're making soap or jewelry or handcrafted leather bags, and you want to sell them online. Where do you go? What spaces work best? How do you decide where to sell your wares? It's important to choose the right selling spaces for your products and business strategy. Selling on your own site lets you control how your products are represented, while third-party sites offer a network of customers.
Google Gets Serious About Cloud Services
March 28, 2016
Google, which lags Amazon and Microsoft in cloud infrastructure services, last week released a slew of machine learning and analytics products and services. The Cloud Machine Learning platform provides access through REST APIs to the technologies powering Google Now, Google Photos and voice recognition in Google Search. The tools are designed to let users build predictive analytics models.
Google Reports Web Traffic Encryption Progress
March 18, 2016
Google this week launched a section of its transparency report to track the progress of efforts to encrypt the Web, by both the company and third-party sites estimated to account for about 25 percent of Web traffic. The report will be updated weekly with information about progress the company has made toward implementing HTTPS by default across its services.
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