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Microsoft Takes a Stab at News Gathering October 02, 2012 
Microsoft is moving deeper into a strategy of content generation as part of its launch of Windows 8. The company is planning to create a news organization that will provide MSN.com with a steady stream of original content. As it releases its latest operating system designed to help it compete in the evolving mobile marketplace, the redesign of Microsoft's Internet news hub reveals another focus for the software giant.
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F-Commerce: Business Boom or Bust? September 29, 2012 
Discussions on Facebook's IPO and inability to market successfully have been a topic of discussion for months. Sure, Facebook has a reach of nearly a billion users, but until it can be successfully monetized, is investing in Facebook commerce a boom or a bust? The real discussion is whether Facebook is a good vehicle for marketing.
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Facebook Jettisons Phony Likes September 28, 2012 
As promised last month, Facebook is beginning a purge of so-called fake Likes from its social network. These are Likes that have been generated by malware, fake accounts or bulk purchase services. When Facebook announced its initiative last month, it theorized that less than 1 percent of Likes on any given Facebook page would be removed.
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Twitter Travels to the Beat of a Different Drum September 27, 2012 
If Twitter were a child, it would be the last one at the dinner table, eating its food on its own schedule -- never mind that everyone else had finished. To wit: Not too long ago it was still resisting pressure to roll out advertising until it was good and ready. Now, that same stubbornness is on display again. The microblogging site has no plans to go public or put itself up for sale.
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EPIC Worries Facebook Could Follow You to the Mall September 25, 2012 
Facebook came under fire again on Monday as a privacy advocate called for the Federal Trade Commission to investigate the social network's relationship with data marketer Datalogix. This wasn't just another instance of what have become typical privacy concerns with Facebook.
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Facebook's Poor Aim May Cost It Display Ad Lead September 20, 2012 
Google is poised to climb past Facebook and be this year's top earner in display ad revenue, according to new research from eMarketer. Google is expected to earn $2.31 billion in display ad revenue this year, a 38.5 percent jump from last year, just ahead of Facebook's expected $2.16 billion in earnings, up 24.4 percent from a year ago.
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Live From Hulu Japan: It's Sunday Morning! September 19, 2012 
In an apparent effort to thwart TV show piracy, Hulu Japan, a subscription streaming site, will show episodes of Saturday Night Live mere hours after the show airs on U.S. television. Hulu, which is based in the U.S. but also operates in Japan, struck a deal not with NBC, the network that broadcasts SNL, but with Broadway Video, the company that produces the show.
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Twitter Helps Advertisers Home In August 31, 2012 
Twitter is rolling out new ad-targeting capabilities that will allow marketers to identify and send messages to consumers based on their interests or likes. So, a consumer who has indicated an interest in gardening would be shown ads for gardening and outdoor-living products.
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Google Study Dives Into Multiscreen Marketing Madness August 30, 2012
It has been clear for some time that consumers are using multiple devices to access the same content. Sometimes they will access a particular piece or type of content only from a mobile device -- say, a website optimized for mobile news while commuting to work on public transportation. Sometimes they will shift from screen to screen.
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Real-Time Bidding: Greasing the Wheels of Digital Advertising August 25, 2012 
Real-time bidding will be a significant factor in fulfilling the promise of online digital advertising, which has been on the cusp of dramatic changes for many years. RTB, as defined by Parks Associates, describes the automated process of buying and selling online display advertising in real time.
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Facebook Chases Search Ads in Quest for Revenue August 23, 2012 
Facebook is integrating sponsored results into its search function as part of the social network's ongoing effort to increase advertising revenue. The ads appear when a user looks for a person, place, app or other item through Facebook's search bar. Advertisers can choose which search terms to target with their ads.
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Making Business Sites Work Hand in Glove With Social Media August 22, 2012 
It's not enough to have just a website, or just social media profiles. Businesses need to have both, and the traffic needs to flow seamlessly between them. Numerica Credit Union was looking for a way to offer customers a useful tool on its Facebook page while driving traffic from Facebook to its site. When Shastic offered it a chance to test drive Calcubot, the credit union jumped on the opportunity.
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Memo Outlines Hulu's Ad-Addled, Content-Crossed Future August 21, 2012 
Major changes may be in store for Hulu that will loosen up the exclusivity of content on the online video site and pour more ads into the mix, according to a confidential internal memo obtained by Variety. The document discusses the possibility that in September, Hulu owners Comcast, News Corp. and Disney may buy out Providence Equity Partners, the fourth Hulu owner.
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Twitter Wants to Keep Devs' Hands Out of the Cookie Jar August 17, 2012 
While Twitter restricts users to just 140 characters in a single tweet, its developers are limited to just three characters -- namely its "API" -- and it's cracking down on that. Twitter announced Friday that it will further restrict developer access to its API -- discouraging services that tend to replicate the Twitter experience, among other things.
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Facebook Takes Another Header August 17, 2012 
By now Facebook must rue the day it went public -- or at least rue its initial offering price of $38 per share. On Thursday, the company's stock closed at $19.88, after hitting a low of $19.69. Early Friday, it hit a new low of $19.01 -- half its IPO value, plus a penny. By mid-day, it had recovered slightly to $19.14.
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Google Nicked in Safari Privacy Kerfuffle August 10, 2012 
Google has agreed to pay the U.S. Federal Trade Commission a $22.5 million fine to settle allegations that the search engine giant violated the privacy of Safari browser users. The fine, which is the largest the FTC has ever imposed, is part of its ongoing effort to enforce consumers' online privacy rights.
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Baidu Censors a Bit Too Well August 06, 2012 
Today in international tech news: Chinese authorities arrest three employees from Baidu, China's top search engine, for accepting money to delete Internet posts. Also: A Web designer irks Ticketmaster; supporters of Syrian president Bashar al-Assad hack into a Reuters Twitter account; Australia could start holding companies accountable for what fans post on brand pages.
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Facebook's User Roster Teeming With Flotsam and Jetsam August 03, 2012 
Facebook, which has seen its share prices fall since it went public in May, has disclosed that its user base may contain as many as 83 million illegitimate accounts. Facebook made the disclosures in its 10-Q form, filed with the United States Securities and Exchange Commission on July 31.
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Facebook's Gloomy Quarter Blamed on Big Fat Mobile Problem July 27, 2012
Facebook on Thursday released its first quarterly earnings report since its monster IPO in May. During the period, Facebook reported revenues of $1.18 billion but couldn't turn a profit, losing $157 million, or eight cents a share. Investors weren't happy with what they saw. The company's stock price dove to $23.38 in after-market trading and slipped to a new 52-week low of $22.28 Friday morning.
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Foursquare's New Ad Layer Ropes In More Brand-Friendly Users July 26, 2012 
Foursquare is following up on a feature it introduced last week that layers on new ad functionality for brands seeking to target local customers. Unveiled last week, "Local Updates" lets users keep up with places they like in their Friends tab.
Now the social service has rolled out "Promoted Updates" in the Explore tab.
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