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Facebook Gives Us More Ways to Push Each Other's Buttons
February 24, 2016
Facebook on Wednesday rolled out a new set of options for its 1.5 billion monthly users to use when responding to posts in their News Feeds. The six "Reactions," as Facebook has termed them, allow users to make more nuanced responses to posts rather than simply clicking on Like. The additional options are Love, Haha, Wow, Sad and Angry.
Time Scoops Up MySpace With Viant Buy
February 13, 2016
Time on Thursday announced an agreement to acquire the assets of Viant Technology. The deal will let Time combine its premium content, subscriber data and ad inventory with Viant's first-party data and targeting technology. "We're going to be able to deliver both data-driven capabilities and premier content in a single platform," Time spokesperson Jill Davison said.
New SourceForge Owners Start Trust Repair
February 11, 2016
SourceForge on Tuesday announced that it has pulled the plug on its DevShare program amid growing rebellion from software developers and a change of ownership. SourceForge Media announced the termination notice with a promise of other policy changes coming soon. DevShare was an opt-in revenue-sharing program for developers that was started in 2013.
Yahoo May Have Found a Lifeline
February 11, 2016
Verizon CEO Lowell McAdams last week confirmed that his company was exploring an acquisition of some of Yahoo's assets, which would be placed under the corporate umbrella of Verizon's AOL unit. McAdams discussed Verizon's interest in an interview with Mad Money host Jim Cramer. Giving AOL CEO Tim Armstrong control of some of Yahoo's assets would be good for investors.
Twitter's New Algorithm Raises De-Democratization Fears
February 10, 2016
Twitter on Wednesday gave users the option of using a new algorithmically organized feed that would deliver more relevant messages -- not necessarily the newest -- first. The new approach to disseminating tweets was spearheaded by Twitter's CEO Jack Dorsey, who is under pressure because of the company's lack of growth. Compared to other social media sites, like Facebook, Twitter is lagging behind.
Alphabet Leapfrogs Apple to Top of the Heap
February 3, 2016
Google's new parent, Alphabet, sent a tingle up the spine of investors on Monday after reporting fourth quarter earnings that exceeded expectations. The good news sent its share price skyward, resulting in a market valuation that surpassed Apple, which for years has been the most-favored technology firm on Wall Street. Alphabet reported adjusted earnings of $8.67 per share.
Samsung Answers Android Ad-Blocking Call
February 2, 2016
Samsung on Sunday released a version of its mobile browser that supports applications that block advertising on Web pages. The browser upgrade can be applied to devices running Android Lollipop and higher. Apple released similar support for the Safari mobile browser last year, but this is the first time a major maker of Android hardware has supported ad blocking.
AOL Buys AlephD to Boost Publisher Support
January 26, 2016
AOL on Monday announced that it has agreed to purchase AlephD as it ramps up efforts to boost its key assets: its global content brands, millennial-focused over-the-top content, original video content, and programmatic advertising platforms. AlephD's algorithms focus on publisher analytics and price floor optimization. They let publishers control and optimize inventory pricing and packaging.
Execs Exit as Dorsey Works to Reshape Twitter
January 25, 2016
Twitter CEO Jack Dorsey on Sunday announced that four executives have exited the company. Alex Roetter and Kevin Weil, who managed the engineering teams responsible for generating ads; Katie Stanton, who helped guide the international offices; and Skip Schipper, who oversaw HR and recruiting, all have departed. Roetter, Weil and Stanton each had been with Twitter for more than five years.
Brave Browser Promises to Defend Users' Privacy
January 21, 2016
Brave Software, helmed by Brendan Eich, who cofounded Mozilla and created the JavaScript programming language, on Tuesday released the 0.7 developer version of its Brave browser. Brave is an open source project that promises to block Internet greed and ugliness, while improving speed and protecting privacy. Basically, it blocks ads containing tracking pixels and cookies.
Digital Ad Fraud Could Top $7 Billion in 2016
January 20, 2016
Bot fraud will cost digital advertisers $7.2 billion worldwide this year, according to a report released Tuesday by the Association of National Advertisers. For the "2015 Bot Baseline" report, 49 ANA members deployed detection tags from White Ops on their digital ads to measure bot fraud over 61 days. Bot fraud impacted up to 37 percent of ads, compared to up to 22 percent in a study in 2014.
iAd Shakeup May Be in the Works
January 15, 2016
Apple is phasing out its iAd sales team and moving toward an automated system, according to news reports this week. Then-CEO Steve Jobs launched iAd six years ago to provide an alternative to existing mobile advertising platforms, but it never caught fire. Under the new iAd platform, publishers reportedly will be more easily able to sell directly through the platform.
Investor Calls for Leadership Changes at Yahoo
January 7, 2016
Activist investor Starboard Value, which has dogged Yahoo over the years, on Wednesday sent a letter to the company demanding it make changes or face a proxy fight. Yahoo "made the right decision" by suspending the Alibaba spinoff, but "the continued downward spiral of Yahoo's core Search and Display advertising businesses" has been "frustrating for us, and likely for you," the letter states.
Facebook Takes On Yelp, Angie's List
January 2, 2016
Facebook recently launched a service for members that provides recommendations and ratings on shops and service providers, a move that puts it in direct competition with Yelp. The tool provides star ratings on local service providers, including doctors, veterinarians and event planners. Users can leave references that detail their experiences with merchants or service providers.
Twitter Sics Promoted Tweets on Logged-Out Users
December 11, 2015
Twitter on Thursday revealed it's testing the expansion of promoted tweets aimed at logged-out users. The company has been searching for ways to monetize the patronage of the roughly 500 million logged-out users per month who hop off Google for a moment to read tweet or two. The glue here is more tweets, more content. The test will enable logged-out users to view promoted tweets.
Mozilla Launches Free Ad Blocker for iOS 9
December 9, 2015
Mozilla on Monday launched Focus by Firefox, a free ad blocker for Safari users on iOS 9. It lets users block the same trackers blocked by Private Browsing with Tracking Protection in Firefox for the Windows, Mac, Linux and Android platforms. The protection is based on Disconnect's open source block list. Focus by Firefox doesn't work with Firefox.
How to Go Viral: E-Commerce Marketing Strategies
December 1, 2015
Once you've started your e-commerce business, one of the first steps toward success is to get the word out about your products. With all the different social media and other platforms available, however, effective marketing is more complex than ever. It's important to have a balanced and far-reaching strategy -- one that's just as focused on reaching long-term goals as it is on going viral.
Yahoo Tests the Determination of Ad Blockers
November 28, 2015
Yahoo earlier this week acknowledged that it has been experimenting with a neutralizing agent that can counteract ad-blocking software tools by closing off email access to browsers that use them. "At Yahoo, we are continually developing and testing new product experiences," the company said in a statement. "This is a test we're running for a small number of Yahoo Mail users in the U.S."
Walmart to Jump the Gun on Cyber Monday
November 24, 2015
Walmart on Monday announced it will release all 2,000 Cyber Monday deals at 8 p.m. EST Sunday. That and other retailer moves are making it look as if Cyber Monday might be a nonevent this holiday season: Amazon is running an eight-day Black Friday sale that will take it through Cyber Monday, leading Walmart to launch a price-matching event to compete.
The New York Times May Get Technical With Ad Blockers
November 2, 2015
The New York Times Company last week indicated would take steps to circumvent ad-blocking tools. "As you know, the Times' digital subscription revenue stream means that we are less exposed than most publishers to the impact of ad-blockers," said NYT Company CEO Mark Thompson during an earnings call. "Nonetheless, let me make it clear that we oppose ad blocking."
YouTube Red Offers Paying Customers Ad-Free PewDiePie
October 22, 2015
YouTube on Wednesday introduced YouTube Red, a $10 a month ad-free channel. Membership extends across devices, and consumers can access the service from other YouTube channels or apps, including YouTube Gaming. Subscribers to YouTube Red will get a twofer -- it automatically provides access to Google Play Music, which also carries a $10 subscription tag.
Upvoted Tells the Story Behind Reddit's Best Stories
October 10, 2015
Reddit earlier this week announced the launch of Upvoted, a new publication featuring original content from a team of staff editors and writers. Reddit has more than 202 million monthly users. Its podcast have been downloaded more than 1.6 million times since January, and its newsletter has hundreds of thousands of subscribers, according to product manager Heath Black.
Facebook Tests New Button-Pushing Plan
October 8, 2015
Facebook on Thursday announced a pilot test of "Reactions," a way to respond to posts on the network in a more nuanced way than its Like button allows. The new feature is live in Spain and Ireland. CEO Mark Zuckerberg previously alluded to the eventual landing of a Like alternative, although he said it would not be a much-requested Dislike button. Facebook had good reasons to resist a Dislike button.
Can Jack Dorsey Save Twitter?
October 5, 2015
Twitter cofounder Jack Dorsey, who has been running the company as interim CEO for the past three months, has taken the reins for good, the company revealed in a document filed with the SEC. Former CEO Dick Costolo has left Twitter's board of directors, and Adam Bain has stepped into the chief operating officer role. Dorsey will continue to lead Square, the mobile POS company he founded, as well.
Facebook, Eutelsat to Use Satellites to Spread Net Across Sub-Saharan Africa
October 5, 2015
Facebook and Eutelsat have entered a partnership to leverage satellite technology to provide Internet access to remote parts of sub-Saharan Africa. The initiative, which includes a multiyear agreement with Spacecom, will utilize the entire broadband payload on the future AMOS-6 satellite as the backbone of a dedicated system that will include satellite capacity, gateways and terminals.
Google, Twitter Forge Open Source Publishing Partnership
September 15, 2015
Google and Twitter reportedly are collaborating on an open source project that focuses on helping publishers bring instant articles to mobile phone subscribers. Facebook launched its Instant Articles feature earlier this year. Apple and Snapchat reportedly have similar tools in development. The Google and Twitter team-up "is a very important development," said Zebra Social CEO Jordani Sarreal.
Fear of Ad Blocking Could Lead to More Effective Advertising
September 10, 2015
Adblock Browser for Android re-emerged at the Google Play store on Wednesday, after more than two years of banishment. It is also available at the iTunes App Store. "The reason we were readmitted to the Play store is that this app is different than the one that was kicked out. This one is a browser. The previous one provided some blocking for in-app ads," said Eyeo's Ben Williams.
An Insider Betrayed Ashley Madison - Go Figure
September 4, 2015
When the giant data breach at infidelity website Ashley Madison made headlines last month, the CEO of the site's owner was quick to claim the caper was an inside job. He had the attacker's profile and work credentials, Avid Life Media's CEO Noel Biderman told ace cybersecurity blogger Brian Krebs. Though not an employee, the individual had accessed the company's technical services.
Google's Rebuttal Against EU May Be in Vain
September 3, 2015
Google has responded to the EC's statement of objections regarding its search practices by rejecting outright the Europeans' argument that its innovations were anticompetitive. The SO, published in April, doesn't support the claim that the company's displays of paid ads diverted traffic away from shopping services, Google said. Nor does it counter major advantages to consumers and advertisers.
Malvertising Headache Swells to Migraine Proportions
August 26, 2015
Online advertising that pushes malicious software to consumers has increased 325 percent over the past year, Cyphort Labs reported Tuesday. Malvertising is adding to what is already a significant problem for online advertisers. Ad fraud will cost global advertisers more than $6 billion this year, according to the Association of National Advertisers.
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